促使大韩货运成为国际领先航空货运公司的战略

StrategieswhichMadeKoreanAirCargotheLeadingCargoCarrierInternationally促使大韩货运成为国际领先航空货运公司的战略21Mr.KenChoiPresidentKoreanAirCargo崔庆浩先生总裁大韩航空货运公司ChinaCivilAviationDevelopmentForum2007中国民航发展论坛崔庆浩总裁大韩航空货运崔庆浩先生是大韩货运航空公司的总裁。公司的总部位于韩国首都，首尔。崔先生于2003年12月29日正式就任为大韩航空货运的总裁。自从1972年开始在大韩航空货运工作以来，崔先生就职于不同的部门，包括了市场，销售和运营。1994年至1996年，他主要负责大韩航空货运的销售部和货运终端。在成为总裁之前，他是公司主要负责销售和市场的副总裁。崔先生曾有过16年的海外工作经验。其中包括了两届的大韩航空货运纽约办事处主管；负责位于洛杉矶的美国地区总部的市场总经理；以及在德国法兰克福的地区经理。自从崔先生主掌大韩航空货运以来，他通过积极开发中国、印度和东欧等新兴市场来扩大市场网络和运输航线，并且说服公司的董事会来买入新型的运输机。这些进取性的市场战略是基于他迅速及时决策的管理哲学。2004年大韩航空货运被国际航空运输协会评为在国际航空运输里程第一的航空公司，这仅仅是在崔先生继任总裁的第二年。崔庆浩先生，一个具有卓越领导能力的总裁，已经得到航空货运业界广泛的认同。2004年他被航空货运世界杂志评选为“业界最受影响力的人物”。他同时在2003年6月以来作为两届国际航空运输协会的12人的货运委员会的成员。出生于韩国，崔先生获得韩国延世大学的国际贸易硕士学位。1KenChoiPresidentKoreanAirCargoMr.KenChoiisPresidentfortheCargoBusinessDivisionatKoreanAirheadquarteredinSeoul,Korea.Mr.ChoiwasinauguratedasheadofKoreanAirCargoonDecember29,2003.SincehebeganhiscareerwithKoreanAirCargoin1972,hehasservedinvariousdepartmentswithintheCargoDivision,rangingfromsales&marketingtooperations.HewasresponsiblefortheCargoSalesOfficeandtheCargoTerminalinSeoul,theairlines’hub,from1994to1996.UntilimmediatelybeforehebecamethePresident,hehadheadedtheCargoSalesandMarketingDepartmentatKoreanAirCargo’sheadquartersasVicePresident.Hehasalsoheldvariousoverseaspostsfor16yearsincludingtwotermsasheadoftheNewYorkCargoOffice,generalmanagerforcargomarketingattheAmericaRegionalHeadquartersinLosAngelesandregionalmanagerforcargoinFrankfurt,Germany.SincehetookthehelmofKoreanAirCargo,hehasvigorouslyexpandeditsnetworkandfreighterfleetbyconstantlyexploitingemergingmarketssuchasChina,IndiaandEasternEuropeandintroducingnewfreightersonwhichhesuccessfullypersuadedtheairline’sChairmanofBoardintomakingthedecision.Theseaggressivemarketingstrategiesbaseduponhismanagementphilosophyof“quickandtimelydecisionmaking”,coupledwithhisstrongcommitmenttostayingaheadoftrendsin2industry,ledKoreanAirCargotohavebeenrankedbyIATA(InternationalAirTransportAssociation)world’sNo.1cargoairlinesintermsofinternationalfreight-tonkilometersin2004,onlythesecondyearsinceheassumedtheoffice.Mr.Choi,amanwithunsurpasseddrive,hasbeenwidelyrecognizedasoneoftheworld’sleadersinaircargoindustry.Hewaschosenas“AirCargo’smostinfluentialleaders”bytheWashingtonDC-basedmonthlymagazineAirCargoWorldin2004.Hehasalsoservedtwotermsasoneof12membersofIATA(InternationalAirTransportAssociation)CargoCommitteesinceJune2003.BorninKorea,Mr.Choiobtainedamaster’sdegreeininternationaltradefromYonseiUniversity,Korea.3BeijingBeijingMay10,2007May10,2007KoreanAirCargoStrategyontheKoreanAirCargoStrategyontheFreighterFleetandRoutesFreighterFleetandRoutesKoreanAirKoreanAir1TableofContentsTableofContentsI.AsiaAirCargoMarketII.OverviewofKECargoPerformanceIII.KEFreighterFleetPlanIV.KEExtensiveCargoNetwork2AsiaCargoMarketswillContinuetoleadtheIndustryAsiaCargoMarketswillContinuetoleadtheIndustryƒAsiaAirCargomarketwillmakeupover55%in2023Asia–N.AIntraAsiaAsia-EuropeN.A-EuropeOthers11%11%42%42%21%21%8%8%18%18%2003Asia–N.AAsia-EuropeN.A-EuropeOthersIntraAsia34%34%26.2%26.2%10.2%10.2%19.8%19.8%9.8%9.8%2023AirbusAsia–N.AOthersN.A-EuropeIntraAsiaAsia-Europe34%34%25%25%12%12%20%20%9%9%2023BoeingAsia–N.AOthersN.A-EuropeIntraAsiaAsia-EuropeIncreasinganaverageof5.9%peryearIncreasinganaverageof6.2%peryear3China:PowerPlantoftheWorldAirCargoChina:PowerPlantoftheWorldAirCargoƒAirCargoexportsofchinawillincreasebyanaverageof9.1%for10years(Source:Airbus,2004)4TableofContentsTableofContentsI.AsiaAirCargoMarketII.OverviewofKECargoPerformanceIII.KEFreighterFleetPlanIV.KEExtensiveCargoNetwork5AcceleratingQualityImprovementSafetyOperationQualifiedSkillHighYieldServiceCostYieldQualityLoadFactorCapacityGlobalLeadingCargoCarrierVision:MostReliable&ProfitableGlobalLeadingCargoCarrierVision:MostReliable&ProfitableGlobalLeadingCargoCarrier6KECargoBusinessPerformanceReviewKECargoBusinessPerformanceReviewƒLargestnumberoffreightersƒRankedthe1stin2004&2005intermsofFTKƒBiggestcapacityprovideronTrans-PacificrouteƒKEholds6.6%ofglobalmarketsharein20067TrendofAnnualCargoRevenueTrendofAnnualCargoRevenueƒCargoRevenueexceeded2.2Billionin200620001,30020011,10020021,20020031,50020041,80020052,0001,0002,000Revenue(MillionUS$)20062,3008CargoRevenuebyRoute&Areain2006CargoRevenuebyRoute&Areain2006ƒThecargorevenuefromChinatookupover21%in2006.ByAreaByRoute9PerformanceHighlights:No.1intermsofIntPerformanceHighlights:No.1intermsofInt’’lFTKlFTK(Unit:millionFTK)•ScheduledFTK:FreightTonXKilometerKoreanAirLufthansaSingaporeSource:IATA,20057,9007,900FTKFTK7,9827,9827,6697,6697,6037,603YearRanking200120022003200420051LufthansaLufthansaLufthansaKoreanAirKoreanAir2KoreanAirSingaporeSingaporeLufthansaLufthansa3SingaporeKoreanAirKoreanAirSingaporeSingapore10TableofContentsTableofContentsI.AsiaAirCargoMarketII.OverviewofKECargoPerformanceIII.KEFreighterFleetPlanIV.KEExtensiveCargoNetwork11WidebodyWidebodyFreighterwillDominatetheFutureFleetFreighterwillDominatetheFutureFleetƒOverthenexttwodecades,thenumberoffreighterwillnearlybedoubled.