The-7-Cs-of-Communication-沟通的七个重点

The7CsofCommunicationAChecklistforClearCommunicationThinkofhowoftenyoucommunicatewithpeopleduringyourday.Youwriteemails,facilitatemeetings,participateinconferencecalls,createreports,devisepresentations,debatewithyourcolleagues…thelistgoeson.Wecanspendalmostourentiredaycommunicating.So,howcanweprovideahugeboosttoourproductivity?Wecanmakesurethatwecommunicateintheclearest,mosteffectivewaypossible.Thisiswhythe7CsofCommunicationarehelpful.The7Csprovideachecklistformakingsurethatyourmeetings,emails,conferencecalls,reports,andpresentationsarewellconstructedandclear–soyouraudiencegetsyourmessage.Accordingtothe7Cs,communicationneedstobe:•Clear.•Concise.•Concrete.•Correct.•Coherent.•Complete.•Courteous.Inthisarticle,welookateachofthe7CsofCommunication,andwe'llillustrateeachelementwithbothgoodandbadexamples.1.ClearWhenwritingorspeakingtosomeone,beclearaboutyourgoalormessage.Whatisyourpurposeincommunicatingwiththisperson?Ifyou'renotsure,thenyouraudiencewon'tbesureeither.Tobeclear,trytominimizethenumberofideasineachsentence.Makesurethatit'seasyforyourreadertounderstandyourmeaning.Peopleshouldn'thavetoreadbetweenthelinesandmakeassumptionsontheirowntounderstandwhatyou'retryingtosay.BadExampleHiJohn,IwantedtowriteyouaquicknoteaboutDaniel,who'sworkinginyourdepartment.He'sagreatasset,andI'dliketotalktoyoumoreabouthimwhenyouhavetime.Best,SkipWhatisthisemailabout?Well,we'renotsure.First,iftherearemultipleDanielsinJohn'sdepartment,Johnwon'tknowwhoSkipistalkingabout.Next,whatisDanieldoing,specifically,that'ssogreat?Wedon'tknowthateither.It'ssovaguethatJohnwilldefinitelyhavetowritebackformoreinformation.Last,whatisthepurposeofthisemail?DoesSkipsimplywanttohaveanidlechataboutDaniel,oristheresomemorespecificgoalhere?There'snosenseofpurposetothismessage,soit'sabitconfusing.GoodExampleLet'sseehowwecouldchangethisemailtomakeitclear.HiJohn,IwantedtowriteyouaquicknoteaboutDanielKedar,who'sworkinginyourdepartment.Inrecentweeks,he'shelpedtheITdepartmentthroughseveralpressingdeadlinesonhisowntime.We'vegotatoughupgradeprojectduetorunoverthenextthreemonths,andhisknowledgeandskillswouldproveinvaluable.Couldwepleasehavehishelpwiththiswork?I'dappreciatespeakingwithyouaboutthis.Whenisitbesttocallyoutodiscussthisfurther?Bestwishes,SkipThissecondmessageismuchclearer,becausethereaderhastheinformationheneedstotakeaction.2.ConciseWhenyou'reconciseinyourcommunication,yousticktothepointandkeepitbrief.Youraudiencedoesn'twanttoreadsixsentenceswhenyoucouldcommunicateyourmessageinthree.•Arethereanyadjectivesorfillerwordsthatyoucandelete?Youcanofteneliminatewordslikeforinstance,yousee,definitely,kindof,literally,basically,orImean.•Arethereanyunnecessarysentences?•Haveyourepeatedthepointseveraltimes,indifferentways?BadExampleHiMatt,IwantedtotouchbasewithyouabouttheemailmarketingcampaignwekindofsketchedoutlastThursday.Ireallythinkthatourtargetmarketisdefinitelygoingtowanttoseethecompany'sphilanthropicefforts.Ithinkthatcouldmakeabigimpact,anditwouldstayintheirmindslongerthanasalespitch.Forinstance,ifwetalkaboutthecompany'seffortstobecomesustainable,aswellasthecharityworkwe'redoinginlocalschools,thenthepeoplethatwewanttoattractaregoingtorememberourmessagelonger.Theimpactwilljustbegreater.Whatdoyouthink?JessicaThisemailistoolong!There'srepetition,andthere'splentyoffillertakingupspace.GoodExampleWatchwhathappenswhenwe'reconciseandtakeoutthefillerwords:HiMatt,IwantedtoquicklydiscusstheemailmarketingcampaignthatweanalyzedlastThursday.Ourtargetmarketwillwanttoknowaboutthecompany'sphilanthropicefforts,especiallyourgoalstobecomesustainableandhelplocalschools.Thiswouldmakeafargreaterimpact,anditwouldstayintheirmindslongerthanatraditionalsalespitch.Whatdoyouthink?Jessica3.ConcreteWhenyourmessageisconcrete,thenyouraudiencehasaclearpictureofwhatyou'retellingthem.Therearedetails(butnottoomany!)andvividfacts,andthere'slaserlikefocus.Yourmessageissolid.BadExampleConsiderthisadvertisingcopy:TheLunchboxWizardwillsaveyoutimeeveryday.Astatementlikethisprobablywon'tsellmanyoftheseproducts.There'snopassion,novividdetail,nothingthatcreatesemotion,andnothingthattellspeopleintheaudiencewhytheyshouldcare.Thismessageisn'tconcreteenoughtomakeadifference.GoodExampleHowmuchtimedoyouspendeverydaypackingyourkids'lunches?Nomore!JusttakeacompleteLunchboxWizardfromyourrefrigeratoreachdaytogiveyourkidsahealthylunchANDhavemoretimetoplayorreadwiththem!Thiscopyisbetterbecausetherearevividimages.Theaudiencecanpicturespendingqualitytimewiththeirkids–andwhatparentcouldarguewiththat?Andmentioningthattheproductisstoredintherefrigeratorexplainshowtheideaispractical.Themessagehascomealivethroughthesedetails.4.CorrectWhenyourcommunicationiscorrect,itfitsyouraudience.Andcorrectcommunicationisalsoerror-freecommunication.•Dothetechnicaltermsyouusefityouraudience'slevelofeducationorknowledge?•Haveyoucheckedyourwritingforgrammaticalerrors?Remember,spellcheckerswon'tcatcheverything.•Areallnamesandtitlesspelledcorrectly?BadExampleHiDaniel,Thankssomuchformeetingmeatlunchtoday!Ienjoyedourconservation,andI'mlookin