外贸函电unit three 1

hUnitThreeEnquiryUnitThreeEnquiry&Reply(询盘与回复)ObjectivesIntroductionNewWords&ExpressionsKeystoExercisesI.ObjectivesUnitThreeEnquiry(询盘)通过本章的学习，帮助学生掌握:询盘的定义及种类询盘和回复信函的撰写询盘信函中常用的专业词汇及句型I.Mainpoints&difficultpointsUnitThreeEnquiry(询盘)HowtowriteagoodenquiryletterandtherelevantreplyTheusefulterms&phrasesandsentencesII.IntroductionAnenquiryisarequestmadebyabuyerforinformation.Intheinternationalbusinesstheimporter(buyer)maysendaninquirytoanexporter(aseller),invitingaquotationandoranofferforthegoodshewishestobuyorsimplyaskingforsomegeneralinformationaboutthesegoods.Definitionofaninquiry:UnitThreeEnquiry(询盘)询盘，是买方对所要购买的商品向卖方作出的探寻。其内容并不仅限于价格，还可兼问商品的规格、性能、包装和交货期等。询问的目的主要是从卖方即出口商获得具有竞争性的价格，然后从几家报价中选择最佳者。UnitThreeEnquiry(询盘)Introduction询价IntroductionInaGeneralenquiry,theimportermayaskonlyforcatalogues,pricelists,samples,samplebooks,orquotations,etc.,inordertogetageneralideaofthebusinessscopeoftheexporter.Generallyspeaking,inquiriesfallintotwocategories:UnitThreeEnquiry(询盘)InaSpecificenquiry,theimporterpointsoutwhatproductsheneeds,includingquantities,specifications,etc;andaskswhetherthereisapossibilityofgivingaspecialdiscount,termsofpaymentandtimeofdeliveryyouwouldexpect;statethepossibilityofplacinganorder.GeneralEnquiry(一般询盘）SpecificEnquiry（具体询盘）Generalenquiry一般询价这种询价并不一定立即接触具体交易，一般属摸底性质。其内容包括：1）请寄某种商品的样品、目录及价格表；2）探寻某种商品的品质、价格、数量、交货期等。Specificenquiry具体询价请求对方报盘，也就是说，买方已经准备购买某种商品，包括特定商品的各项交易条件；或已有现成买主，请卖方就这一商品报价。UnitThreeInquiries(询盘)IntroductionIntroduction1.Statethesourceoftheinformationandmakeaself-introductionatthebeginningoftheletter.2.Statethepurposeofwritingtheletter，identifyyourself3.Indicateclearlytheinformationyouareafter(thequantitiesneeded,themodelsdesired,theusualtermsoftrade,etc.4.Endtheletterbyexpressingtheexpectationforanearlyreply.Thefollowingstructuremaybereferredtoinwritinganinquiry:UnitThreeInquiries(询盘)TextAIntroduction1、开始就说明询价人的兴趣所在，简单介绍自己的情况和信息来源。2、写信人的目的或请求；明确提出要询问的详细具体信息，对目的和请求作出解释。3、谢词和结尾句，对于对方将给予回复的信息表示感谢并盼早复。Thefollowingstructuremaybereferredtoinwritinganinquiry:UnitThreeInquiries(询盘)PointsforattentionUnitThreeInquiries(询盘)Stateclearlyandconciselywhatyouwant–generalinformation,acatalogue,pricelist,sample,quotation,etc.在书写一般询盘信时，一定要做到具体，把所需了解的信息阐述清楚，如价格、支付条款和装运期等等。在回信时，确保对方所询问题都给予回答。PointsforattentionUnitThreeInquiries(询盘)询盘语言特征(rules)：开头句开门见山，直接提出问题用词简洁、清楚、切题、具体，不含糊其辞用语正式、礼貌得体（大量套语）结尾表示希望得到对方的答复，并对收信人所能给予的帮助表示感谢WelearnfromtheBritishEmbassythatyouaretheexporterofbedsheetsandotherhometextileproductsWewereadvisedbyMr.JohnKingthatyourwereinterestedinsupplyingmen’sleathershoes.WenotefromyourletterofOctober5thatyouareinterestedinChineseCottonPieceGoods.MessrsBrown&Clarkofthecityinformusyouareexportersofallcottonbed-sheetsandpillowcases.UnitThreeEnquiry(询盘)UsefulsentencesWelearnfrom…Wewereadvisedby…Welearnaboutyouthrough…Iheardaboutyour…throughIreadaboutyour…throughYournameandaddresshasbeenreferred/recommendedtomeby…UnitThreeEnquiry(询盘)UsefulsentencesSeveralofourcustomershaverecentlyexpressedinterestinyourproductsandweareenclosingourinquiryfor1,000piecesofChildren’sBicycles.Pleasequoteusyourlowestpricesforpersonalcomputers.Ifthequalityofyourgoodsisgoodandthepriceisacceptabletous,wewillplacealargeorderwithyou.UnitThreeEnquiry(询盘)UsefulsentencesWelookforwardtoyourreply.Youareearlyreplywillbeveryappreciated.Welookforwardtohearingfromyousoon.UnitThreeEnquiry(询盘)UsefulsentencesGenerallyadetailedinquiryincludesmanyparts:•thenameanddescriptionsofcommodity;•qualityorspecifications;•quantity;•termsofprice(FOB,CFR,CIF,etc.)•termsofpayment(byL/C,D/P,etc.)•timeofshipment;•packingmethod;•…UnitThreeEnquiry(询盘)Asatisfactoryreplywillincludethefollowing:1.ExpressyourthanksforreceivingtheEnquiry.2.Offerallthedetailedinformationthebuyerswanttoknow:ProvidecatalogandpricelistEmphasizecompetitivenessofproductsDeclareprice,discount,termsofpayment,deliverydate,etc.3.ExpresshopeforearlyreplyUnitThreeEnquiry(询盘)1.Wehavereceived/areinreceiptof/acknowledge/wishtothankyouforyourinquirydatedSeptember12,2010.我们收到了你方2010年9月12日的询盘。UnitThreeEnquiry(询盘)2.Weareenclosing/mailingtoyou/sendingyouwiththisletter/attachingtothisletterourillustratedcatalogueandexportprices.随函附寄给贵方我们的产品插图目录及出口报价单。UnitThreeEnquiry(询盘)3.Wearepleasedtoforwardyouthesamplesofourproductswiththeirquotationsanddiscountsforyourreference.很高兴寄去我们产品的样品、价格和折扣率，供你方参考。UnitThreeEnquiry(询盘)4.Weshallmakedeliveryofthegoodsuponreceiptof/immediatelyafterwereceive/assoonaswehave/shortlyafterwereceive/oncewereceiveyourorder.一旦收到你方订单，我们将立即发货。UnitThreeEnquiry(询盘)5.PleasenotethatwecanonlyacceptpaymentbyL/Cinourbusinessdealingswithdevelopingcountries.请注意，我们与发展中国家做生意时只接受信用证付款方式。UnitThreeEnquiry(询盘)6.Inreplyto/Inresponseto/Withrespectto/WithreferencetoyourletterdatedOctober17inquiringaboutour“Zhonghua”pencils,wearesendingyouthesamplesyourequestedunderseparatecover.复你方10月17日询问我“中华”牌铅笔的函，我们将另寄去你方所需的样品。UnitThreeEnquiry(询盘)7.Wehavetheproductsoffinematerialsandhighcraftsmanshipandshallbereadytogrant/give/allow/makeyoua20%specialdiscountforaquantityofmorethan100doz