外贸函电unit_1

2020/4/271UnitOneBasicKnowledgeofBusinessLetterWriting2020/4/2721.FormsofBusinessLetters2.PartsofBusinessLetters(layout)3.Envelope4.WritingPrinciplesoftheBusinessLetter(7C)2020/4/2731.Forms1.缩行式（Theindentedform）2.齐头式(Theblockform)BeijingOverseasTradingCorporation125JiansheStreet,Beijing100710,Beijing,ChinaTelephone:0086-10-66778899Fax:[phone]OurRef.No.06090501YourRef.No.September5th,2006MessrsSmith&Co.153ThirdAvenueNewYorkNY10017,U.S.A.Attention:ImportDepartmentGentlemen:Re:YourEnquiryofSep.3rdThebodyoftheletter…Yourstruly,BeijingOverseasTradingCorporationWangJieSalesManagerWJ/lyEncl.AsstatedCC:ABCTradingCompanyP.S.indentedStyleBeijingOverseasTradingCorporation125JiansheStreet,Beijing100710,Beijing,ChinaTelephone:0086-10-66778899Fax:[phone]OurRef.No.06090501YourRef.No.September5th,2006MessrsSmith&Co.153ThirdAvenueNewYorkNY10017,U.S.A.Attention:ImportDepartmentGentlemen:Re:YourEnquiryofSep.3rdThebodyoftheletter…Yourstruly,BeijingOverseasTradingCorporationWangJieSalesManagerWJ/lyEncl.AsstatedCC:ABCTradingCompanyP.S.BlockedStyle2020/4/2762.ThelayoutofabusinessHeadingtheaddressofsenderthedateYourRef:OurRef:TheInsideNameandAddressAttentionSalutation(Dear…)SubjectLineBodyThecomplementaryCloseThesignatureTheadditionalparts(Encl,C.C,P.S),2020/4/277StructureLetterhead(信头）Referenceanddate（编号和日期）Insidenameandaddress(封内地址）Attentionline(注意事项）Salutation(称呼）Subjectline(事由）Body(正文）Complimentaryclose(结尾敬语）Signature(签署）Enclosure(附件）Carboncopynotation(抄送）Postscript(附言）2020/4/278Letter-head信头Itincludessender’scompanyname,postaladdress,telephonenumber,faxnumber,E-mailboxandwebsiteetc.Letterhead(printed)NameAddressPhone/fax/e-mailletterheadLabelsPtyLtdCanterbury8633，NewZealandTel:04-4752635E-mail:[e-mail]2020/4/27101.Letter-head信头北京市海淀区中山大道158号外语教学与研究出版社10089电话：[phone]传真：[phone]邮箱：[e-mail]网址：:010-68917582E-Mail:[e-mail]:编码Itistypedimmediatelybelowtheletterhead.ReferenceE.gYourRef:GZ/01OurRef:BJ/152020/4/2712Date日期Typethedateinfull,inlogicalorderofday,monthandyear.e.g.30thAugust2004fortheday,ordinalnumbers(1st,2nd,3rd,4thetc)orthecardinalnumbers(1,2,3,4etc)canbeused.e.g.30August20042020/4/2713Thedaycanalsobewrittenaftermonth,followingtheorderofmonthday,year.e.g.August30th,2004Nottotypethedatesinfigures.(easilyconfusing)Britishform:daymonthyearAmericanStyle:monthdate,yearE.g.10/2/2004:10thFebruary2004inBritainOctober2nd,2004inAmericaDate7September2007September7,200709/07/200707/09/022020/4/27153.InsideNameandAddress封内地址ThesequenceiscontrarytothatonChineseletter:nameofhouse单位名称numberofhouseandnameofstreet门牌号码，街道nameoftownorcity城镇State/Provinceandpostcode省邮政编码nameofcountry国名InsidenameandaddressMr.J.TurnerProductionManagerABCBottlesPtyLedKirraRoadAshtown1128Mr.MrsMissMsMessrs2020/4/27174..Attentionline注意事项itisusedwhenthewriterwantstodirectittoaspecificindividualorsectionofafirmitistypedtwolinespacingsabovethesalutation,underlinedandcenteredoverthebody2020/4/27185.SalutationThesalutationincludesapersonalorprofessionaltitleandthenameoftheaddressee.E.gDearSmith:Writer-recipientrelationsandtheformalityoflanguagedeterminesalutationforms.2020/4/2719SalutationDearMr.:MenDearMrs.:MarriedwomenMrs.LinDearMiss:unmarriedwomenMissLinDearDr.:doctorDearProf.:Professor,holderofaprofessionalrank2020/4/2720DearSirs.:Nospecificreference,formalGentlemen:Nospecificreference,formalLadiesandgentlemen:Nospecificreference,formalTowhomitmayconcern:Youdon’tknowyetwhoistherecipient.Dear+firstname:closedfriend,informal.SalutationDearMr/Mrs/Miss/MsDavis知道性别有具体职衔且知道性别有具体职衔但不知性别没有明确的收信人DearSir/DearMadamDearSirorMadamDearSirs/Gentlemen2020/4/27226.SubjectGeneralideaofaletter.E.g.EstablishbizrelationshipPriceListDeliveryDateof***2020/4/27237.Body正文AmainpartofaletterItexpresseswriter’sideas,opinions,purposes,andwishes.Writeclearly,politely,grammaticallyandtothepoint.Body七C原则ClarityConcisenessCorrectnessConcretenessCourtesyCompletenessConsideration2020/4/27258.Thecomplementaryclose结尾敬语Thecomplementarycloseisthepolitewayofendingaletter.Formal:yoursfaithfully,yoursveryfaithfullySemiformal:sincerelyyours,cordiallyyoursInformal:sincerely,cordially,bestregards,takecare,loveetc.ComplimentarycloseYoursfaithfully/FaithfullyyoursSincerelyyours/YourssincerelyRespectfullyyours/YoursrespectfullyBestRegardsDearSir,DearMadam,LadiesandGentlemenDearMr.SmithDearDr.Hamiltontocustomer,tobossTofriend2020/4/27279.Signature签署ThesignatureisthesignednameormarkofpersonwritingtheletterorthatofthecompanyherepresentsThesignatureismadeupofe.g.signaturehand-writtennameWangDaweityped-outnameSalesManagerjobtitleNottosignaletterwitharubberstamp(aformofdiscourtesy)2020/4/272810.Enclosure附件Ifsomethingisenclosured,noteitbelowthesignature.Enclosure:4samplesEncl:Packinglist装箱单CommodityInspectionCertificate货物