品类管理工作总结

DemandCreationCommitteeReviewContent†(CategoryManagementReview)†(CMkeyopportunitiesandnextstep)CMReview†CMtraining„CCFANationCircuitCMSeminar„CMtrainingforretailers†CMinternationalandnationalexchange„ECRAttendedAsia6thECRConferenceandsharedtwocases„CCFACCFA5thAnnualMeetingCMbranchmeeting†CMpractice„CMcooperationwithretailers„CMApproachforthenewtheoryandpracticeCMtraining†AC200343002004Conducted4CMtrainingsinBJ/ZZ/HF/HRB.About300personsjoinedtrainingsCMtraining†ConductedmanyCMtrainingsforretailerslikeA-best.ECRAttendAsiaECRConferenceandsharedCases†Manycompanyjoinedthismeeting†Successfullysharedtwocases:SHLHandP&G’s,TimesandP&G’sCMlearningshare†250P&GhostedCMbranchinCCFA5thAnnualmeetingwithJ&JandCRV’scooperation.Above250peoplejoinedthisbranch.DriveCMpracticewithretailers†TimesSuppliersandretailersworktogethertodriveCMpracticeinChina.CMApproachforthenewtheoryandpractice†RetailersworkstogetherwithsupplierstoprobeforthenewtechniquesandmodelsCMkeyopportunitiesandnextstep†LackofCategoryManager,needmoresystemictraining„„CMkeyopportunitiesandnextstep†DevelopanddesignCMDay-to-DayModel„„CMkeyopportunitiesandnextstep†MaintainandshareCMproductdatabaseandimagedatabasetoavoidreworkandsavecost„CMkeyopportunitiesandnextstep†Enhanceshopperunderstandingtobetterserveourshoppers„CMkeyopportunitiesandnextstep†EnhancecooperationbetweenretailerandmanufactureronCM„„