尊客网培训资料：产品分析方法案例讲解篇

尊客网产品部搜集尊客网第23期内部培训：产品分析方法Page2of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage3of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage4of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage5of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage6of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage7of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential什么是联想产品分析？通过对产品品牌、功能、品质与性能的挖掘，使销售人员迅速掌握产品的固有属性和深层优势，形成差异化，并达成销售。Page8of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage9of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage10of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential7’W13’W14’W15’W16’W性能便携价格G530/G550Y450G430/G450Y650Y550S12S10U350U150U450时尚潮流时尚精英Page11of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage12of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage13of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage14of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage15of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage16of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage17of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage18of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage19of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage20of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential竞品LenovoC305-舒适型HPPavilionMS200差价图片　　　价格46994999300颜色白/黑/蓝/粉/红黑100屏幕尺寸20”18.5160显卡ATIRadeonHD4530512M集成350光驱弹出式刻录光驱弹出式刻录光驱0无线外置USB无线网卡内置无线网卡0遥控器无无0CPUAMDAlthornX23250eAMDAlthornX23250e0内存2G2G0硬盘320G320G0OSVISTAVISTA0触摸功能无无0摄像头/麦克有有0键鼠有线无线-120保修政策3+3（包含LCD）3+3（不包含LCD）100比竞品至少便宜多少890PFV对比图Page21of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage22of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage23of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential十一店员激励方案•十一期间店员激励安排•时间：10月1日—10日参与激励机型：C305全部机型；A600全部机型；新锋行全部机型；积分规则：C305满3台，积10分；A600、新锋行满2台，积10分；积分兑换规则：每10分兑换中国移动电话卡100元Page24of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPage25of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialG450对位CQ40,兼顾CQ511对阵HP重点产品竞争摆位CQ40AMD+INTELCQ511DV4CQ35DV3HPY450对位DV4、CQ35,兼顾4411U350B系列轻薄笔记本4411V系列U450HOMESMBLenovoLenovoHPHPPage26of8PresentationTitleGoesHere|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential战斧行动产品摆位49993999G450（35%）Y450(30%)T6600,2G320GGT240M(512M),4899/4999P7450,2G,320GGT240M(512M)5549/59995999T4300,2G,250G,Rambo,G210M-5123799/3999T6600,2G,320G,RamboG210M-5124449/4799P7450,2G,320G，RamboG210M-512,VB,4899/5399T4300,2G,320GGT240M(512M)4509/4799450450250T4200,2G,250GNV103M(512M)DOS/光雕DID4179/4399T6500,2G,320GNV103M(512M)DOS/光雕DID4654/4899CQ40T4300,2G,250GG105M(512M)DVD光雕4669/4999T6500,2G,320GG105M(512M)DVD光雕5169/5499CQ35QL65,1G,250GATI3450(512M)DOS/DVD-RW光雕3799/3999100T6570,2G,320GATI4330(512M)DVD，DOS4900/5999P7570,2G,320GATI4330(512M)DVD，VB5550/69994411CQ511T5870,1G,250GATI4330(256M)DVD,LINUX3989/4199959595P7350,2G,320GGT105M(512M)LED，DDR3,5499/6999T6600,2G320GGT105M(512M),LED5109/6199T4300,2G,320GGT105M(512M)LED，4749/4799V450(6%)LenovoB450LT4200,1G,250G,Rambo,DOS3350/6499LenovoB450AT4300/T66009月底5台5%批量折扣5台5%批量折扣