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ZhangChen2015.6.16WeChatMarketing---NewmarketingweaponMarketingAdvantagesPart1BenefitsForUndergraduatePart2ConclusionsPart3CONTENTS01PARTONEMarketingAdvantagesMonthlyActiveUsersWeChathasalargeusersgroup.ActivedailyusersMorethan50%usersopenWeChatmorethan10times,25%usersopenWeChatmorethan30timeseveryday.OfficialAccounts80%usershavefollowedOfficialAccount.OfficialAccountcansavemuchadvertisingexpense.02PARTTWOBenefitsForUndergraduateAhobbycanmakemoneyGetexercise:03PARTTHREEConclusions