B局建筑业务发展战略研究

华中科技大学硕士学位论文B局建筑业务发展战略研究姓名：肖勇申请学位级别：硕士专业：工商管理指导教师：杜兰英20081027IBBBBBBBBIIAbstractCompanyBhasmaintainedaleadingpositioninthefieldofrailwayandbridgeconstructioninnearlyhalfacentury.Butasaresultoftheincreasinglyfiercemarketcompetition,itisnowfacingthethreatfromdomesticandforeigncompetitorsandchallengesoftheknowledge-basedeconomyera,whichwillbegettingintensiveincreasingly.ItisofgreatsignificanceandurgencyforCompanyBtomaintaintheexistingleadingposition,andparticipateintheinternationalcompetitionbycarryingoutitsdevelopmentstrategy,tobecomeaninternationalcompetitivecompanyinthenewcentury.ThispaperwillfocusontheresearchofdevelopmentstrategyofCompanyB,tryingtoanalyzetheexternalenvironmentandinternalrecoursesofCompanyBaswellasthecurrentsituationofitssub-companiesandthecompetitivenessofitsindustrystructure,toworkoutanoverallstrategyandbusinessstrategyforCompanyB,forestablishingacompletestrategicmanagementsystem.AconclusionhasbeendrawnthroughtheanalysisofthispaperthatChina’srapideconomicgrowthandhugeinvestmentforinfrastructuresaswellasgradualstandardizationofmarkethasprovidedagoodexternalenvironmentforthedevelopmentofCompanyB.Besides,CompanyBhasobviousadvantagesinthehighqualityofcorestaff,operationcapacityandscientificresearch.Ontheotherhand,theintensifyingofglobalizedcompetition,marketriskaswellasdomesticandforeigncompetitorsalsohasposedathreattoCompanyB.BasedonthecomprehensiveanalysisoftheenvironmentthatCompanyBisnowfacing,anoveralldevelopmentstrategywillbeestablished,toachievetheobjectivesoftransformingtheCompanyfromlabor-intensivetocapital,technologyandmanagement-intensive,fromcontractortocontractor-and-investor,andeventuallydevelopCompanyBintoadomesticallyfirst-classandinternationallywell-knowncontractorandinvestor.Toachievethoseobjectives,CompanyBwillalsotakecorrespondingsafeguardsmeasuresinrespectofhumanresources,financialmanagement,technicalresearchanddevelopmentandmarketingmanagement.KeyWords:ConstructionCompaniesConstructionBusinessDevelopmentStrategy111.1B“B”ISO9001GB/T28001ISO1400110003990178165B2004ENR225118,,,;,2B50“”WTO1.2“”“”Strategy“”“”“”18·19206070370-80··9020052006“”1.31.3.14BBSWOT1.3.2“PEST”B“”“SWOT”B1.3.351-11-162B2.12.1.1,1180“”12006235200570.4%112.256.5%2-12-1/20012002200320042005200650.145.956.490.7137.9271.4%38.430.531.938.046.635.629.035.241.253.871.7112.2%32.631.529.830.833.037.4-2005507220062006287.4241.7%93.253%2-22-2/200020012002200320042005200620.824.627.938.764.384.1287.4%17.718.918.521.927.028.443.511.015.218.126.038.160.993.2%13.117.116.218.821.820.631.120152002010403200642.5282.9%19.135.5%84200630037.9%660123%,287.414.4271.42.841.442.52-1200610%14%45%10%21%2-12006212003218657%29.86%200641557.16,11851.09,5.62%,2,2-25.5%,7.6%901002003002001200220032004200520060100200300()()2-2200520062006“”20071372391982514.45%,117414,85.55%1406,51020,649282-320072-320073108AIRWorldwide200GDP3020003014%1%37%48%1019767005206208“”110GDP3.32.881226927000“”200011850,,,2.1.211“”“”290%1290%21[2004]23422003220033032004716“”132005722200491200452.1.32.1.4101452.22.2.1122585.98520808020220152520042.2.21EPCBOTPPP3002%15%20%BT2(1)200634552.141557.1620.27%2002-2006517.54%2.732699.92878.26.6%2002-20061655.09%0.972-32-32001-2006\2001200220032004200520064589347820486885330958750601662110.702245.202414.302557.902699.922878.15%1.9%2.0%2.3%2.5%2.72%2.87%()713696759957929792739109(/)4.94.94.95.85.14.9:200720072006,14.440.69120021.751.78242-50.3870.4450.5120.6590.69100.20.40.60.81200220032004200520062-48.259.53711.0212.74514.44051015200220032004200520062-52007172“”20061193.0731.59%,20055.532-62007,1-3658,202,44.5%0200004000060000200220032004200520062-63200611851.09,200516.95,(GDP)210870.995.62%,20055.51%0.1120061401.49,20.84%2-7,0.0%1.0%2.0%3.0%4.0%5.0%6.0%7.0%8.0%2-7GDP18420062836.9,20052699.9137,5.07%,23.83%20063.71%,20053.560.15.5—2006ENR22514“”50%3120067.66,2-82005195.75.815.618.547.857.36175.979.90204060802-8/200524%6%40%2-92-102747.441951.43919.86695.65603.03220.71154.28128.44110.670500100015002000250030002-9(:/)1207.88803.57856.17259.37253.07201.63184.223.12.9202004006008001000120014002-10(:/):20062-112001-20062068914537181659616316284646661268558119676482010002000300040005000600070002001200220032004200520062-112001-20062002-2007“”“”“”20057.5201091.5“”3881.252006200720882520460830.716.8%0710202012,2-42004-20062-42004-20062004()2005()2006()2010(1)()2020(2)()74,00075,40076,60090,000120,00018,60019,40024,40040,50060,00023,84124,49726,40040,50060,000:1“”222006,202.4,214.5332-122004,”7-9-18”“”2.129.920101400,20102020100020102305.520202507169.8176.5181187.1193.1202.41.92.533.44.14.5110010000169.8176.5181187.1193.1202.41.92.533.44.14.52001200220032004200520062-123“CEIC”,2005,27933398,200410762147481527200413712812-132-14“”2228411710650299397116123107741246632162613376336648147480100000200000300000400000200120022003200420052-130100020003000200120022003200420052-14CEIC200774200644202560200644025302-15“”17003402015555000150023050010001500198012006120102201522-151256.763.7820“”7300(600)(440)(440)20101.9950050002500633506930%20%-