FRTRONIC发展战略研究

厦门大学硕士学位论文FRTRONIC发展战略研究姓名：赖五福申请学位级别：硕士专业：工商管理指导教师：翁君奕20050901Frtronic2002,FrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicPESTSWOTFrtronicSWOTFrtronicFrtronicFrtronicFrtronicAbstractAbstractFrtronicisthebiggestmanufactureroffilmcapacitorindomestic.Now,itisakeytimeforFrtronic,onehand,thecompanybecamestrongerandgotrapidlydevelopmentafteritgainedcapitalinvestingintheindustryoffilmcapacitorbyonstockin2002,morecapitalneedstoseekinvestopportunity,ontheotherhandtheworldwidedemandsoffilmcapacitordidntincreasecontinuallyalthoughthedomesticmarketincreasesrapidly.WhatFrtronicwilldointhefutureisaprimaryproblembythecompanyface.BasedontheobjectiveofFrtronic,usingthetheoryandwaysofstrategicmanagement,thethesisstudiesthedevelopmentstrategyofFrtronic.Thethesisincludesfivechapters,andthecontentofeachchapterisasthefollowing:Preface:ThispartexplainstheauthorsaimandintentofstudyFrtronicsdevelopmentstrategyandintroducesthestructureofthethesis.Chapterone:ProfileofFrtronic.ItcoverstheproductsofFrtronicandthedevelopmenthistory.Chaptertwo:Environmentanalysis.Theauthoranalyzesthemacro-environmentofthefilmcapacitorbyusingPESTtoolsandthetrendofsalesquantityandtheaveragepricefromtheworldwiderange.TheauthoralsoanalyzesthecompetitivestructureoffilmcapacitorthroughusingPotersfive-forcemodelandthedemandoftherelatingdownstreamindustries.ThethesisstudiestheinternalresourcesofFrtronicfromthecapabilityofproduce,marketingchannel,abilityAbstractofR&D,humanresourceandfinanceresource.Chapterthree:SWOTanalysis.TheauthoranalyzesthestrengthandweaknessofFrtronicandtheouterenvironmentsopportunitiesandthreatens.BySWOTmodel,itgetsthestrategydevelopdirection-developmentstrategy.Chapterfour:DevelopmentstrategyofFrtronic.Basingontheanalysisofchaptertwoandchapterthree,theauthorgetsthestrategy.Frtronicshouldholdtheadvantagesofitselffirmly,strengthentheindustriesoffilmcapacitortoestablishitscorecompetencethroughthepowerresourcesandconsolidateitsleadingpositionindomesticmarket.Frtronicshouldmakeitbecometheleaderintheinternationalmarketbymoreexquisitemarketingmeansandpersistenttechnologyinnovationandquickentoenterthehigh-relatedindustriesbyusingtherelateddiversificationstrategies,andthenrealizethegoalofdiversificationstrategies.ThethesisanalyzestheneededmeasurestomakeFrtronicbecometheleaderoffilmcapacitorandexplainswhyitisnecessaryandurgentlytoimplementthediversificationstrategies.Theauthorindicatestheproblemsshouldbecaredwhenimplementsthestrategyinthelastpartofthisthesis.KeywordFilmcapacitorDevelopmentstrategy-1-Frtronic2002121Frtronic2100%3200250410%5Frtronic,WTO123Frtronic20044Paumanokpublicationsinc.DCFilmcapacitormarkets:2002-200720025Frtronic20041249P82-2-FrtronicFrtronic2FrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronicFrtronic-3-FrtronicFrtronic11Frtronic20054FrtronicFrtronicFrtronicSWOTFrtronic-4-FrtronicFrtronic,,6()4002007Frtronic12620047://()340,180.4297,309.3246,486.4223,342.614.42%20.62%10.36%/()77,603.870,373.144,343.039,889.60.520.470.300.404.744.524.352.2622.81%23.67%17.99%17.86%Frtronic,200541020044P5511Frtronic2005Frtronic-7-FrtronicFrtronicFrtronicFrtronic-8-FrtronicPESTPolitical/Economic/Technological/SocialfiveforcemodelFrtronic1212MichaelA.Hitt,R.DuaneIreland,RobertE.Hoskisson20027P56Frtronic-9-20032004WTO2003311620032609.91144.222003200322.6%27.2%15.8%200313132004P1Frtronic-10-19922002Frtronic-11-2-1050001000015000200002500030000-20%-15%-10%-5%0%5%10%15%20%19120204402112223164228252300823663217402501021142201466.90%3.34%9.67%-1.46%0.80%2.85%-8.13%15.04%-15.47-4.71%199219931994199519961997199819992000200120022-1WIMAEVOX-RIFAARCOCRTPaumanokPublicationsInc.PaumanokpublicationsincDCFilmcapacitormarkets:2002-20072002Frtronic-12-0.0920.088940.084980.087640.080190.078360.055610.052940.056060.053920.0487900.010.020.030.040.050.060.070.080.090.119921993199419951996199719981999200020012002/7%2-2Paumanokpublicationsinc.DCFilmcapacitormarkets:2002-20072002Porter2-322Frtronic-13-2-3.199812P12,407Frtronic-14-Matsushitaeic27%Arcotronics25%Wima5%Shinyei-Kaisha5%Okaya4%Other13%Epcos10%Vishay/bcc11%2-4Evox-rifa,HuajungCompany,PilkorElectronics,Rubycon,Frtronic3.7%14,EuropronicGroupLtd.FrtronicFrtronicFrtronic2-12003Frtronic10%15FrtronicMATUBISHIEICVISHAYBCARCOEVOX-RIFA16Frtronic14Paumanokpublicationsinc.DCFilmcapacitormarkets:2002-2007200215Frtronic20041249P8116evox-rifaannualreport20042-4Paumanokpublicationsinc.DCFilmcapacitormarkets:2003-20082003Frtronic-15-Frtronic(,MLCCTDKMLCCFrtronic-16-Frtronic2-12003%1Frtronic15.121.3210.715.135.47.644.66.554.36.163.85.473.65.183.34.793.24.5102.94.113.919.670.81002004Frtronic-17-FrtronicFrtronicFrtronicFrtronicSTEINERTORAYMITSUBISHIDUPONT17Frtronic1001201817Frtronic200418Frtronic20041249P82Frtronic-18-WTOCR