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毕业论文论文题目：google搜索引擎现状及发展趋势研究系部名称：经济管理系专业班级：学生姓名：学号：指导教师：教师职称：摘要Google富于创新的搜索技术和典雅的用户界面设计使Google从搜索引擎中脱颖而出。一路走来伴随着鲜花和掌声，但是近几年随着twitter及facebook的兴起和苹果的多元化经营，以及搜索引擎市场的变化，往日的搜索巨头面临着市场逐渐被侵蚀的现实。Google也做出了相应的调整，以求在下一代搜索引擎市场中依然独占鳌头。本文首先从Google的产生，发展的社会经济条件入手，层层展开。进而探讨了Google的营销模式。并且运用了市场定位的分析方法，提出了Google在发展过程了所遇到的问题，认为Google在发扬自己的原有优势的同时，应加强社交化搜索和移动化搜索等的力度，构建了全方位的搜索体系。最后，总结出了Google搜索引擎发展的大趋势，并进一步指导企业顺应发展趋势，如何在Google搜索引擎上取得好名次。关键字：Google，搜索引擎，市场定位分析法，移动化搜索ThesituationandresearchofdevelopmenttrendofGooglesearchengineAbstractInnovativeGooglesearchtechnologiesandelegantuserinterfacemakeGoogleexcellentamongthefirstgenerationofsearchengine.Alongthewayalongwithflowersandapplause,butinrecentyearswiththeriseoftwitterandfacebookandApple'sdiversification,aswellasthechangesofthesearchenginemarket,pastthesearchgiantisfacingwiththerealityofthemarketisgraduallybeingeroded.Googlealsomadeacorrespondingadjustmentinordertostillcomeoutontopinthenextgenerationofsearchenginemarket.FirstfromtheGooglegeneration,thedevelopmentofsocio-economicconditionsstart,layersexpand.AndthendiscussestheGoogle'smarketingmodel.Marketpositioningandtheuseofanalyticalmethods,theproblemsencounteredbyGoogleinthedevelopmentprocessthatGoogleatthesametimedeveloptheirownoriginaladvantage,shouldstrengthentheintensityofsocialsearchandmobilesearch,buildafullfacetedsearchsystem,summedupthetrendinthedevelopmentoftheGooglesearchengineandguidetheforeigntradecompanies,thetrendofdevelopment,howtogetgoodrankingintheGooglesearchengine.Keywords:GoogleSearchengineAnalysismethodofmarketositioningMobilesearch目录1引言..........................................................................................................................11.1选题背景.........................................................................................................11.2选题意义.........................................................................................................12Google公司现状分析.............................................................................................12.1Google公司的整体简介................................................................................12.2Google公司的产品与服务..........................................................................22.2.1Android系统.............................................................................................22.2.2云计算..........................................................................................................32.2.3Google+.....................................................................................................33Google的营销模式.................................................................................................53.1长尾理论和深度营销.....................................................................................53.2GoogleAdWords和GoogleAdSense介绍..................................................64Google的市场定位分析.......................................................................................74.1Google的产品定位分析................................................................................84.1.1谷歌广告收入快速增长，搜索广告是支柱..............................................84.1.2视频广告和展示广告增速较快，是未来重点发展领域..........................84.1.3谷歌不断布局广告市场，广告系统是关键............................................104.1.4中美市场发展阶段不同，谷歌动作证明视频和展示广告潜力............114.2Google企业定位.........................................................................................124.3Google竞争定位..........................................................................................124.3.1Facebook的崛起.......................................................................................124.3.2社交业务....................................................................................................134.3.3苹果的ios系统.........................................................................................144.3.4twitter........................................................................................................145分析Google的发展趋势......................................................................................165.1Google的全球化战略和国际化形式..........................................................165.1.1Google的全球战略规划...........................................................................165.1.2语音识别以及语音合成技术....................................................................165.1.3Google的“语义搜索”计划..........................................................................175.2搜索的社会化与Google的对策...................................................................186企业在Google上的对策......................................................................................206.1网站市场定位.................................................................................................206.2谷歌优化排名发掘自己的优势.....................................................................216.3网站运营的计划.............................................................................................216.4竞争对手情况分析.........................................................................................216.5谷歌优化排名站点的盈利点......