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ThePowerofAdvertisementsEveryday,itiseasytoseeadvertisementsallaroundus.Lookaround.Howmanydifferentadvertisementscanyousee?Oftenproductsshowthenameofthecompanythatmadethem.Thisisapopularformofadver-rising.Thespecialpictureorsymbol,i.e.logo,appearsonmanydifferentproducts.Whenyouseealogo,itishardtoforgetthatproductorcompany.Manypeoplebuyaproductbecauseitismadebyacertaincompany.Infact,somepeopleonlybuyaproductofafamouscompany.Theythinkitprovesthattheyarefashionableandhavegoodtaste.ItiscommontofindadvertisementsonTVorradio.Mostadvertisementsareveryshortforpeopletoremember.Nike,forexample,hasasimplesloganusedallaroundtheworld:Justdoit.Advertisementsoftenusefunnysituationsaswell.Itiseasytorememberanentertainingad.Alladvertisementsaredesignedtomakepeoplebuyaproduct.Anadvertisementforasoftdrink,forexample,mightshowagroupoftrendyyoungpeoplewhoarehavingfun.Theyoungpeoplearealldrinkingthesoftdrink.Adverrisersaresayingtoyou,Whydon'tyoubuyitandbelikethesepeople?Youcanbeyoung,modernandtrendy,too.Youmightthinkthatadvertisementsdonotaffectyou,butthenexttimeyoubuyasoftdrink,askyourself:WhyamIbuyingthisparticularproduct?广告的力量每天我们很容易在自己的身边发现各种各样的广告。向四周看一下，你能找到多少不同的广告?通常产品都会显示其生产厂家的名称。这是一种很普遍的广告形式。各种各样的商品上出现的特殊图案或符号，叫做标识。当你见过一个标识，就很难忘记该种商品或其生产厂家。很多人买东西是因为它出自某一特定厂家。事实上，有些人只买某个大牌厂家出品的东西，因为他们觉得这证明他们很时尚，有品位。广告通常出现在电视或收音机里。大多数广告都很短小便于人们记忆。例如，耐克就有一个简单却世界闻名的标语：“Justdoit”(只管去做)。广告中常常利用一些有趣的情景。通常娱乐广告就很容易记忆。所有的广告设计都是为了使人们购买商品。例如某种软饮料的广告，可能就会出现一群玩得正开心的前卫青年，这些年轻人正畅饮该种饮料。广告词会对你说：“为什么不买来尝一尝，像这些人一样呢?你也会变得年轻、时尚又前卫。”你可能会觉得自己并没有受到广告的影响，但是，下次买饮料的时候，问一问自己：为什么我会买这种牌子的产品呢?Nowadays,nomatterwhereyougetaroundinacityoreveninthecountryside,itisprettyeasyforyoutofindoneortwosignsintroducingaproduct.Thishasbeenincreasinglybecomingpopularinourdailylives.Whethertheinfluenceofadvertisingisgoodorbadcouldbeexaminedasfollows.Wewillstartbytalkingaboutthemeritsofadvertising.Firstly,advertisingisinformative,whichprovidesthecustomerswithaquickaccesstotheproductneeded.Takemeasanexample.IamanewresidentofGuangzhou,ametropolitancitylocatedinthesouthofChina.Attheverybeginningwhenmovingtothiscity,Ididnothaveaclueaboutwheretopurchaseallofthenecessitiesformynewly-boughtflat.ThankstotheadsonTVandinnewspapers,amazinglyalmostalloftheitemsrangingfromfurnituretohouseholdappliancesweresettledwithinaweek.Secondly,consumerscanexpecttohaveabestpricebycomparingandcontrastingthepricesandspecificationsofthecommodityadvertisedbydifferentsuppliers.However,advertisinginvolvessomedefectsandIwouldliketolisttwoofthemhere.Initially,thepopularityofadvertisementshasbeengrowingalongwiththeincreasedlayoutofdesignaswellasshowingupinthemarketplacemorefrequently.Thecostwilldefinitelybepassedontothecustomers.Furthermore,thegenerationYwouldprobablylosetheirindividualitybecausemanyofthembuythesamegoodsadvertisedconstantlyinmediaduringacertainperiodoftime,whichmakesthemappearalike.Aftertheaboveanalysisoftheprosandcons,Itendtobeinfavorofthepositiveeffects.Undoubtedly,nothingismoreimportantthanlivinginasocietywhereordinarypeoplecanenjoytheconveniencesandcompetitivepricesbroughtbycommercials.Ibelievethatthenegativeeffectscanbeminimizedthroughsustainableeconomicgrowthandeducation.