G建设监理公司的发展战略研究

上海交通大学硕士学位论文G建设监理公司的发展战略研究姓名：冒正兰申请学位级别：硕士专业：工商管理指导教师：史占中20070128GG19932006GGGGGWTOGSWOTSWOTGGGTHEDEVELOPMENTSTRATEGICRESEARCHOFGPROJECTMANAGEMENTCOMPANYAbstractGProjectManagementCompanywasestablishedin1993,itisoneofthefirstlocalconstructionconsultingcompaniesthatacquired“A”gradeSupervisionqualifications,itholds“A”gradesupervisionqualificationsforbuildingconstructionengineering,civilandpublicengineering(notincludinggas),equipmentandelectronicinstallationengineeringapprovedbyChinaNationalConstructionMinistry.Inaddition,itgained“A”gradequalificationforInvestment/financingmanagementtoconstructionprojectandtenderagentinrecentyears.In2006,itsmoothlyacquired“A”gradeprojectaddingqualificationinsmelting,chemicalandpetroleumengineering,forestryandecologyengineering,metroandlightrailengineering.Sinceestablishment,thecompanieshasexerteditseffortsinintroducinginternationaladvancedprojectmanagementconceptsintoChina,andhascontinuouslyperusedforlocalizationandimprovementofthoseadvancedconcepts,thecompanyhasbuiltagoodimageinthelocalconstructionmarketthroughitsdiligentandseriousmanagement.Thisthesistakesplanning,implementationofGProjectManagementcompany’sdevelopmentstrategyastheresearchtarget,basedontheproblemsthatGProjectManagementCompanyfaces,usesrelatedtheoriesofestablishingdevelopmentstrategiesinengineeringconsultingindustry,appliesstrategicanalysismethodology,withinter-companyandouterenvironmentanditsindustrialenvironmentanalysis,raisesitssolutionsandsuggestionsondevelopmentstrategyandthestrategyimplementationforGProjectManagementCompany.ThisthesisdividedintosixchaptersChapter1:IntroducesthehistoryofGProjectManagementCompany,itscurrentstatus,theproblemsandchallengesitisfacingChapter2:ExternalenvironmentanalysisofGProjectManagementCompany,adds5-ForceCompetitionanalysisasrelatedtoWTO’simplicationtothedevelopmentofSupervisionindustryincurrentmacroeconomicsituation.Chapter3:Usesresources,capabilitiesandSWOTanalysismethodologyinitsstrategicresources,keycompetenceandSWOTanalysisinGProjectManagementCompanyChapter4:RaisesdevelopmentstrategyselectionforGProjectManagementCompanyChapter5:RaisesitsdevelopmentstrategyimplementationsolutionsandsuggestionforGProjectManagementCompany.Theconclusionofthisthesis:GProjectManagementCompanyhasraiseditsmust-to-havedevelopmentstrategywhilefacinginternalandexternalenvironmentandtryingtomeetingthetargetofbeingoneoftheleadingcompaniesintheindustry.Toensuretherealizationofthestrategictargets,thecompanyneedstotakerelatedsolutionslikeestablishinglearningorganization,buildingupeffectiveenterpriseculture,havingtherightmarketpositioningetc.toensurethecompanytoachieveitsstrategictargetofcontinuousdevelopment.KEYWORDS:SupervisionCompany,DevelopmentStrategy,StrategyImplementation2006125200612520061261988199319971-1WTO,,MBAG11.1G1993PMCM50060090%MBAG21014925223056250542285523020056388.351-1()4979.2952572.01369.22,424.735,613.34,1-278%559.05,9%,471.63,7%,378.46%78%9%7%6%52%27%9%12%1-120051-2GMBAG31.21-3200569613519%42/MBAG46%26739%25236%629%19027%10515%33949%20-2915322%30-3919528%40-4914621%50-5915322%60497%91%11817%31646%25336%20051219%6%39%36%2005129%27%15%49%1-420051-5200520051222%28%21%22%7%20-2930-3940-4950-59602005121%17%46%36%1-620051-72005,,,SPMSPMMBAG51.319851991,,(-CIOBAIC)1997(InternationalAssociationofProfessionalManagementinConstruction),,19971998,,!,,,,,1999200019881989,,,,,;1991,1951MBAG6,,1993G1993101997GCMPMCM30050020035200420052006MBAG71-1200220032004200567213049511001280891415212700014300-5003288547664011.415-25%3-7%2006-2007WTOG2003MBAG8[2003]302004[2004]20020051218-205G420051000MBAG92.120062.1.139.1%75%45%1075%30-4035%60%-70%MBAG102.1.2,27.8%,,,28%36.7%,34.9%,2002,,,,,20%30%30%40%,,,61%,,,,2006613,,,,,,,,3-52005GDP135226.11GDPGDP8004000GDP40008000MBAG1130352010GDP19270(2353)GDP7.5%43%47%90199020002001200520062007201190%20112020202050%1962198019621970196237.01196537.88197033.43196219804.290199520051012000200520061962198226442006201020112011202020202.1.3MBAG122001006852010200520128952012838942010200534745.7919.7%22072.968.9%1001811.9%20062.219991115WTOWTOWTO2.2.1MBAG13WTOWTOMBAG141982WT0WT0WTOWTO2.2.2MBAG15WTOWTOWTOMBAG162.3(MichaelE.Porter)2-12-1(1)20052005592712962043258843319333977978.4%2005279.67192.84MBAG1720052541008965117031610019936199431996171998132000120021720031120049200562006172-2051015209395979901030510012-220051007402-12-12005409321400935120096710009611800961793239628G9637696MBAG18(2)102,2006(3)901997MBAG191119998199919991012000520032[2003]30“”PMMPCMBAG20GB50319-20003.1.1202223619932001340925501232513701153722662421032128100PMIPMP1896%10EPCPMCISO9000ISO9000ISO14000OHSAS1800011500773000506000252002432258MBAG212002002225437111561%112(4)()()()2004500013000MBAG221500-3000188/(5)19929[1992]4793.5~5/.1992101992[1992]47920012020021MBAG2350%30%,MBAG24SWOT3.1Organizationalcapabilities,ResourcesCapabilities3.1.180B.WenerfeltR.M.GrantJ.BarneyCorecompetitivenessMBAG25G13.1.2MBAG26G200491002004123A20055ISO9002200020061003750060090%10149252230562505422855230G2GMBAG27199620042005200651940