IBM与软件的故事(顶级企业的发展思路)

IBMsoftwarestoryTheIBMsoftwarestoryPreparedforIBMby11thAvenuepage1IBMsoftwarestoryPeopleconsumeonlywhattheyneed,whentheyneedit.TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystemthatenablesmorethan300industrialcustomers,900serviceprovidersand11,000householdstobettercontroltheirenergyusage.Userswillbeabletoestablishconsumptionprotocolstominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergyresourceswhenavailable.page4IBMsoftwarestoryTheyknowthebestwayfromAtoB.TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern,affordableandheavilyusedpublictransportnetworksintheworld,byaddinganintegratedpaymentoptionthatcanbeusedforthebusorthetrain,plusparkingandvehiclecongestioncharges.Andinthebackground,thesystemstudiestheusagedatatohelpdesignnewschedulesandroutesthatwillfurtherreducecongestion.page5IBMsoftwarestoryTheyaccessthebestandbrightest,fromanywhere.Amedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionalstoviewmedicalimages—suchasXrays,computedtomographyscansandMRIs—viawiredandmobiledevices,includinglaptops,smartphonesandWeb-enabledPDAs,whichallowsdoctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistance—abreakthroughforthemedicalprofession.page6IBMsoftwarestoryTheyspendmoretimewiththepeopleandthingstheylove.HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemtoconnectoversocialnetworks,sharephotos,planrides,createblogsandengageinawaythatturnstheircustomersintosellers.page7IBMsoftwarestoryTheyseehiddenpatterns.BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfromallparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata.Usingthisconsolidatedinformation,theorganizationcanimprovenegotiationswithhealthprovidersregardinghealthcarecosts,predictmedicalexpensesandbetteridentifymemberriskfactorsforhealthissuesandhospitalization.page8IBMsoftwarestoryTheyrecognizeproblemsbeforeit’stoolate.OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoanadvancedwarningsystem.Usingthissingle,reliablesourceofinformation,teacherswillgaininsightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreasedvisibility.Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate,helpingsteerstudentsontherightpathandreducedropoutrates.page9IBMsoftwarestoryBehindeveryoneoftheseexamplesisabusiness,governmentoranindustrythathasusedsoftwareinnewways.page10IBMsoftwarestoryToday,morethanever,organizationsusesoftwaretoenableeveryfacetoftheirbusiness.page11BusinessSoftwareIBMsoftwarestoryButwithnewmodelsandwaysofworkingcomenewchallenges...page12DataeverywhereAstheworldbecomesmoreinstrumented,thechallengeistogetmoreoutofthewealthofnewinformation—frommanagingdatatodevelopinginsights.NewexpectationsforvalueGlobalintegrationandconnectivityAstheworldbecomesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise,businessescannolongeraffordtooperateasislands.Morethanever,theyneedtofindwaystoconnectbothinternallyandexternally.Customerexpectationshaveneverbeenhigher:Personalizedservice,deliveredflawlessly.DifferentiationthroughpeopleAsalways,it’sthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults.Buttoday,it’saboutmorethanjustthoseonyourpayroll—thegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees,partners,suppliers,andcustomerstohelpcreatenewvalue.BusinessSoftwareSecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices.Itnowexistsonvirtualplatforms,acrossdispersedteamsandplayers.Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience,thegreatertherisk.IBMsoftwarestoryAndasaresult,anewsetofneedshasemerged.TurninformationintoinsightsIncreaseagilityConnect&collaboratepage13BusinessEnablebusinessservice&productinnovationDriveenterpriseoperationseffectiveness&efficiencyManagerisk,security&complianceSoftwareIBMsoftwarestoryTheseneedsrangefrombuildingtechnologyadvantagetodevelopingnewstrategicbusinesssolutions.Businesssolutionspage14“Ineedtomakebetteruseofmycompany’sinformation.Thatmeansmycompanyhastodoabetterjobmanagingdataandcontent.Withtimelyaccesstocleandata,wecoulddevisenewwaystoserveourcustomers.”“Ineedbetterwaystoconnectmyteamtoimprovetheirproductivityandabilitytomaketimelydecisions.Byconnectingkeyprocessesandenhancingcollaboration,wecanbemoreresponsivetoourcustomersandpartners.”“Ineedtocreatemoreefficiencywithinourexistinginfrastructure.Thatstartswithgreatervisibilityandcontrolacrossallofouroperations—bothITandenterprise—andbettermanagementofouroverallresources.”TurninformationintoinsightsIncreaseagilityConnect&collaborateEnablebusinessservice&productinnovationDriveenterpriseoperationseffectiveness&efficiencyManagerisk,security&complianceTechnologyadvantage“Ineedtocreatetheprocessesandflexibleinfrastructureourorganizationneedstoreactmorequicklytochangingmarketconditions.”“Ineedtodeliversmarterproducts,servicesan