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第1页摘要近年来，在房地产建设和轨道交通的建设中，电梯以便捷、快速、安全的特性被人们越来越接受，从而得到了快速发展。中国是全球最大的电梯制造国和在用电梯数量最多的国家，电梯产量以每年近20%的速度快速增长。随着电梯行业的发展，我国电梯行业充满着新的机遇和挑战，面临着发展战略和战略实施方法的选择问题。作为行业从业人员，就必须站在战略高度思考分析我国电梯行业的现状和未来，明确我国电梯行业的战略发展方向和正确的战略实施方法，为行业的进一步发展进行研究。本文的主要研究结合国内外相关研究专家和学者的研究，综合运用分析、统计、比较等研究方法和技术，挖掘电梯行业所存在的困境和问题，发现行业发展的未来趋势和走向，深入研究K公司现阶段发展面临的内外部发展环境，结合调研显示的数据进行分析，运用SWOT分析法建立公司需要的战略模型，提出适合K公司今后发展的战略定位和战略设计，并结合实际情况提出K公司的发展战略实施策略：以产业的战略整合为中心，实施专业化发展的品牌建设战略，实施以人为本的人才战略，以提高各项能力为战略着力点。通过本文的研究，我们发现K公司发展战略的思考和研究对于企业的发展有着至关重要的意义，未来企业的竞争，不仅仅是产品的竞争，维护保养的竞争，更重要的是企业对产品创新管理和掌控能力的竞争，其实质就是对企业资源管理能力的提升和变革，本文的研究或许会对K公司未来的发展提供良好的借鉴。关键词电梯行业;发展战略;SWOT分析;实施策略第2页ABSTRACTInrecentyears,thestrongdriveintherealestateconstructionandrailtransitconstruction,therapiddevelopmentofChina'selevatorindustry,asanimportantpartofChina'sequipmentmanufacturingindustry,ourcountryintheelevator,theelevatorproductionquantity,thegrowthratearethefirstintheworld.Chinaelevatormanufacturingcountrytheworld'slargestandmostpopulouscountriesintheelevator,Elevatoroutputrapidlyatanannualrateofnearly20%.However,withthedevelopmentofelevatorindustry,China'selevatorindustryisfullofnewopportunitiesandchallenges,facedwiththechoiceofdevelopmentstrategy.Astheindustrypractitioners,wemuststandonthestrategicheightanalysisonpresentandfutureofChina'selevatorindustry,aclearstrategicdevelopmentdirectionofChina'selevatorindustryandthecorrectstrategyandimplementmethod,forthefurtherdevelopmentoftheindustrystudy.Thepaper’smainresearchcombinedwiththedomesticandforeignrelatedresearchexpertsandscholars,integrateduseofanalysis,statistics,comparisonandotherresearchmethodsandtechnology,findoutthedifficultiesandproblemsofelevatorindustry,andthedevelopmentoftheindustrytrendsandfuturedirections,thedevelopmentofthefurtherstudyofKcompanyfacingtheinternalandexternaldevelopmentenvironment,combinedwiththesurveydataanalysis,setupthecompany'sstrategymodelbytheSWOTanalysismethod,forthefuturedevelopmentofKcompanystrategicpositioningandstrategicdesign,asWithindustrystrategicintegrationasthecenter,Implementthestrategyofspecializationdevelopmentofbrandconstruction,Implementthestrategyofpeople-orientedtalent,Improvetheabilitytostrategicfocus.Throughthestudyofthispaper,wefoundthatthesignificanceofthedevelopmentstrategyofKcompanyisessentialforthedevelopmentofenterprises,futureenterprise'scompetition,第3页notonlytheproductcompetition,maintainthecompetition,themoreimportantistheabilitytocontrolthecompetitionofenterpriseandtheproductinnovationmanagement,theessenceofenterpriseresourcemanagementupgradingandtransformation,thisstudymayprovideagoodreferenceforthefuturedevelopmentofKcompany.Keywordselevatorindustry;developmentstrategy;SWOTanalysis;strategy第4页目录第1章绪论..............................................................51.1研究背景与意义.....................................................51.2研究内容和方案.....................................................61.3研究方法与技术路线.................................................7第2章企业发展概述......................................................92.1企业基本情况介绍...................................................92.2技术发展现状......................................................122.2.1生产工艺....................................................122.2.2技术研发....................................................122.2.3生产标准....................................................132.2.4使用性能....................................................152.3存在问题分析......................................................16第3章发展环境分析.....................................................173.1外部环境分析......................................................173.1.1宏观环境分析................................................173.1.2行业发展趋势分析............................................213.1.3行业主要竞争对手分析........................................283.2内部环境分析......................................................343.3SWOT分析..........................................................363.3.1机会........................................................363.3.2威胁........................................................373.3.3优势........................................................373.3.4劣势........................................................37第4章战略定位与选择...................................................404.1战略定位和发展思路分析............................................404.2公司发展愿景和使命分析............................................404.2.1愿景分析....................................................414.2.2使命分析....................................................414.3主要战略选择......................................................41第5章战略实施策略分析.................................................435.1加强技术创新，提高产品市场竞争力..................................435.2注重人才建设，保证企业持续创新....................................435.3整合企业资源，拓展企业规模........................................445.4强化品牌建设，依靠品牌效应增加产品附加值..........................455.5完善企业管理，依靠管理提升出效益..................................465.6控制资金风险，规避行业周期变化....................................465.7关注企业文化，促进不同文化间的融合................................47结论....................................