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0禅城区全域旅游发展总体规划TheComprehensionTourismDevelopmentPlanningOfFoshan,Chancheng佛山市禅城区全域旅游发展规划（2018-2025）TheComprehensionTourismDevelopmentPlanningOfChancheng,Foshan1禅城区全域旅游发展总体规划TheComprehensionTourismDevelopmentPlanningOfFoshan,Chancheng扉页项目名称：禅城区全域旅游发展总体规划委托方（甲方）：佛山市禅城区文化体育局承担方（乙方）：广州智景旅游规划设计有限公司旅游规划编制资质证书等级：甲级旅游规划编制资质证书编号：旅规甲15-2012设计单位：广州智景旅游规划设计有限公司项目总负责：徐文雄总经理总规划师博士项目组成员：顾正敏广州智景旅游规划设计有限公司总经理、总策划师，高级工程师钟艺萍广州智景旅游规划设计有限公司高级规划师、注册规划师、硕士黄广建广州智景旅游规划设计有限公司规划师黄可妃广州智景旅游规划设计有限公司策划师叶思敏广州智景旅游规划设计有限公司规划师钟敏广州智景旅游规划设计有限公司策划师编制时间：2018年04月2禅城区全域旅游发展总体规划TheComprehensionTourismDevelopmentPlanningOfFoshan,ChanchengCONTENTS目录1.1项目思路····························································32.1规划总则····························································42.1国家政策机遇···················································72.2区域平台构建···················································82.3地方发展纵览···················································102.4全域旅游解析···················································122.5战略机遇小结···················································153.1旅游发展条件评估···········································173.2旅游产业现状分析···········································373.3全域旅游示范区创建条件评估······················423.4核心痛点问题剖析···········································473.5发展潜力与路径思考·······································484.1全域旅游案例：清迈·······································504.2城市更新案例：新加坡··································514.3产业强镇案例：浙江安吉······························524.4乡村旅游案例：河南栾川······························534.5特色小镇案例：杭州特色小镇群··················544.6案例总结···························································555.1总体特征····························································575.2供需分析····························································685.3市场竞合····························································755.4市场定位····························································775.5市场战略····························································796.1指导思想···························································816.2核心思路···························································826.3发展模式···························································836.4发展战略···························································846.5总体定位···························································856.6规划目标···························································867.1全域空间结构···················································887.2全域产品体系···················································898.1全域项目体系布局···········································918.2重点项目发展指引···········································939.1产业融合理念···················································1329.2旅游+第一产业···············································1359.3旅游+第二产业···············································1369.4旅游+第三产业···············································13910.1交通便捷服务体系··········································14210.2旅游信息咨询体系··········································14910.3交通标识优化体系··········································15010.4智慧平台服务体系··········································15110.5旅游公共服务体系··········································15510.6旅游安全保障体系··········································16111.1营销指引···························································16311.2分期任务···························································16611.3推广体系···························································16712.1体制保障···························································17412.2资金保障···························································17512.3人才保障···························································17712.4监督保障···························································17812.5风险保障···························································17912.6创建计划···························································1802PART1规划背景PART2背景研究PART3现状评估PART4案例分析PART5市场规划PART6发展战略PART8项目创新PART7空间规划PART9产业融合PART10公共服务PART11营销体系PART12保障体系3禅城区全域旅游发展总体规划TheComprehensionTourismDevelopmentPlanningOfFoshan,ChanchengPART1规划背景1.1项目背景1.2规划总则34禅城区全域旅游发展总体规划TheComprehensionTourismDevelopmentPlanningOfFoshan,Chancheng1.1项目背景1.1.1工作思路发展规划专项研究全程咨询全域旅游发展顶层设计破解旅游发展用地、公共服务支持、旅游资源要素、相关利益协调整合等难题提出区域资源有机整合、产业融合发展、社会共建共享工作思路2016年初，国家旅游局提出了全域旅游发展战略，从旅游产业的角度践行供给侧改革方针，并开展了“国家全域旅游示范区”创建工作。全域旅游迅速成为旅游研究热点，快速成为我国旅游业发展的一项中长期战略，积极推动旅游发展模式从“景点旅游”向“全域旅游”转变，形成了社会参与、全民关注的良好格局。2016年底，广东省旅游局开展了“省级全域旅游示范区”创建工作，公布了首批省级全域旅游示范区创建单位，佛山禅城区名列其中。为科学、精准推动佛山禅城区成功创建省级全域旅游示范区，禅城区政府委托广州智景旅游规划设计有限公司开展《禅城区全域旅游发展规划》的编制工作。禅城区示范区创建需通过整合全区资源，并以改革创新为核心驱动，以旅游业带动和促进经济社会协调发展，并达到省级标准，成为有显著特色的全域旅游示范区。结合禅城区现有旅游产业基础、体制机制、公共服务，规划成果体系包括三部分：ü禅城区全域旅游发展规划对照《全域旅游示范区创建的验收标准》，对禅城区全域旅游发展条件进行系统盘点，对宏观战略、顶层设计做出调整，对全域旅游公共服务体系、全域公共游憩空间及重点旅游项目建设、旅游产品开发与市场推广等提出指引。ü专题研究报告以创建全域旅游示范区为抓手，构建旅游产品体系与新业态研究、旅游综合管理与执法研究、公共设施与公共服务研究、旅游统计数据研究、旅游大数据（智慧旅游）研究、旅游全民营销体系研究六大研究体系，为禅城区旅游系统以及政府领导决策提供依据与支持。ü“省级全域旅游示范区”全程创建服务提供咨询、申报、验收全程专业落地服务，将禅城区打造成广府文化的深入体验地、深度休闲旅游目的地，创建成为“旅游主题鲜明、旅游产品特色突出、旅游基础设施完善，综合效益显著”的广东省全域旅游示范区。全域旅游发展协调落地为全域旅游提供研究支持全域旅游发展提供数据支撑45禅城区全域旅游发展总体规划TheComprehensionT