SH金融资讯公司的发展战略研究

上海交通大学硕士学位论文SH金融资讯公司的发展战略研究姓名：邱华凯申请学位级别：硕士专业：工商管理指导教师：吴冲锋20080113SHSHSHSHSWOTQSPMSHTHERESEARCHOFDEVELOPMENTSTRATEGYOFSHFINANCIALINFORMATIONCOMPANYABSTRACTWiththedevelopmentofChinaeconomyandfinancialmarkets,domesticinvestmentchannelsbecomewiderandwider.Theparticularityoffinancialinvestmentandinformationasymmetryreflectthesignificanceandvalueofinformation,andChinainvestorsdependmoreonit.Chinafinancialinformationindustryhaswelcomethegoldentimes.However,moreandmorenewly-builtfinancialinformationprovidersfacethefiercecompetitioninmid-and-lowendmarkets,andhighendmarkethasbeenoccupiedbytheforeignfinancialinformationproviders.Inordertosucceedinthiscompetition,thedevelopmentstrategyhasbecometheprimefocusofdomesticfinancialinformationproviders.Thefinancialinformationindustryisasun-risingindustry,andtherearenosuccessmodelsoffinancialinformationcompaniesforreferenceinchina.Asthebiggestdomesticinformationprovider,SHcompanyanditsdevelopmenttrackreflectthecurrentsituationandproblemsofmostdomesticinformationcompanies,andtheresearchonitcangivethereferencetootherfinancialinformationcompaniesinChina.ThethesisanalyzesthecompetitionconditionandtrendofglobalfinancialinformationindustryandtheinternalandexternalinfluencingelementsofSHcompany,thenthroughSWOTmatrix,developmentstrategyandcompetitionstrategy,concludesthesevenfeasibleselectivestrategies,thenevaluatethemthroughQSPMmatrixandgetthefinalprimesequenceofabovestrategies.Itcanprovideareferencefordomesticfinancialinformationcompaniestoguidetheirfuturedevelopment.KEYWORDS:financialinformation,development,strategy,competitionMBASH120062006IPO450,20SH19932090SHSHMBASH2SHSHSHSHSHSHSHSHSHEFEIFESWOTSHQSPMMBASH31SH11SHSHSH199381.3SH300SHISO9001SHCBDSHSHSH80%-90%SH20012005SH2007.comSHSH244000100SHSHMBASH412SHSHSH20076305938ITITITIT1999SH6512270008000ITB2BIT20032005200612004SHSHSHMBASH513SHSH:SHSHSH/SH14SHSHSHSHMBASH6221,21119209015020090%10%1851195919641973MBASH7203070240019901900020901882,——1801700100212208021198110001983221990MBASH880002010010213212120002001720019·11214200723%33%2007170MBASH9501894199720002007411%200681%14%54%28%20075917734%-(20074)34%33%33%1Figure1MarketShareInGlobalFinanceInformationMarketMBASH1020063%2006Factiva20074175021352007731221%22120199024CNBC1999MBASH11222709011/23MBASH123GMBASH133SH//31PEST2PESTFigure2PESTAnalysisMethodMBASH14311“”WTO“”“”200549%19937MBASH153122006(GDP)20.9410.7%0.8(CPI)1.5%0.317757551175910.4%0.87.613.7%1124%220073%WTO200612115WTO2012006A20057283GDP1620072124.521.087GDPMBASH162007950001000219932020057213,4700,200753909.485186.96131.63338.71146.215.265,20068.781.122.2%6:,200752.272006ShiborMBASH172006200668.0%70.6%186.9%56.2%75.0%3132090213G3G2020076301.621.222.64430MBASH181/3(35.8%)580026.9%86.6%85.1%7.4%SHSHSHSH31421FX16820112.9201520255.2,2007320071“”2“”“”40.2%13.934.144.3%2006170.4%50.4%2027.525.4%5.412.8%10.2%2.6SH87%MBASH1932321QDIIQFII(CEPA)2004“”MBASH20“”SHFX168“”3223MBASH2113Figure3CompetitionAnalysisofFinancialInfoCompany3221SHSHSHSHSH32211SH119998IDG20001/MBASH22A20041015128060XB2CB2B2199551996320032004MBASH2320034CNBC20049600419961998199920022003200420062006SH60%IT5FX168FX1682000FX16813132212SH20021MBASH24199420022003322232233224322533SHEFEMBASH25EFEEnternalFactorEvaluationMatrix1-515-1—-5-5-15-50SHFE2SHEFE0.068340.27310.113840.45520.037930.11380.341451.70710.05693.50.19920.04273.50.14940.0854-4-0.3410.1707-4.5-0.7680.0488-3.5-0.1710.0341-3-0.10211.5152SHEFE1.515MBASH264SH41SHSHSH4SHFigure4ValueChainofSHCompanySH12MBASH27345SH.comSH1SH234142SH421SHSH15SH5MBASH28SH5SHFigure5OrganizationStructureofSHCompany422SHSH5162884%19%300100852007200743comMBASH298.33%SH9.45%67.23%17.86%5.46%2525-3030-35356Figure6StaffAgeStructure13%68%16%3%7Figure7StaffEducationBackgroundMBASH30423SHSHI-cube85SH1I-CubeTRENDSETTER2SH243TomsonFinancialTrendsetter34MBASH31A+H567SHSH20077.com424SHSHSHSH120MBASH32ITITITSH425SHSHSHSH151008SHFigure8MarketingNetworkofSHCompanyMBASH339Figure9Marketing&SalesProcedure426SHSH3SH20062005200439,45439,56178,4683,6636,67522,424317,026328,688360,439(18,666)(17,368)(13,456)2,2453952,2253SH20052006200428.58%200516.87%20069.28%SH20043.73%20055.28%20065.89%MBASH3443SH431SH90202001SHSH432SHSH433SHSHITITSHITSHSHSH434SHSH435SH20038SHTomsonMBASH35FinancialTomson20079ThomasIndustrialNetworkThomasProductNewsNetworkPNN201000CMCMarketsSHSH44SH4412090SHSHSH2001200621SH20078SH442SHSH443SHMBASH3686444SH10015445446SH45SHIFEIFEInternalFactorEvaluationMatrix12345513MBASH374SHIFE0.33114.51.49010.110440.44150.06623.50.23180.03683.50.12880.04143.50.14490.16561.50.24840.082820.16560.055220.11040.047320.09460.03012.50.07530.03312.50.082812.8643.21414SH3.2141MBASH385SH51SHSWOTSWOTStrengthWeaknessOpportunityThreatSWOTSHEFEIFESHSWOT5511SOSH123512WOSWOTSH1234513STMBASH39SH123514WTSH125SHSWOTS12345W1234561234O56SO123WO1234123T4.ST123WT12MBASH4052SHBCGBCGBCG1010BCGFigure10BCGMatrixAnalysisSHMBASH41SHBCG11SHBCGFigure11BCGMatrixofSHCompany1153SHSHSH5316MBASH426SHSHSH532SHSHSHSH533MBASH43SH.comSH24SHSH.com3GSHSH54SHSHSH541MBASH44SHSH85SHSHSHSH542SHSHMBASH