电子商务在餐饮业的应用

辽宁科技大学毕业设计（论文）第I页电子商务在餐饮业的应用摘要随着我国社会经济的发展，城乡居民生活水平提高及现代生活节奏加快，在外就餐已逐渐成为居民不可缺少的生活时尚，促进了餐饮市场的快速发展。如何能在众多的竞争者中脱颖而出，如何能在激烈的环境下赢得市场，将是每个餐饮企业面前的急需解决的问题。本文着重阐述了如何在餐饮业中运用电子商务，通过移动电子商务技术的应用，降低运营成本，提高服务效率，优化餐厅环境，建立行业联盟，从而提高中国餐饮业的竞争力。首先，文章介绍了中国餐饮业的现状以及分析了传统餐饮企业所面临的问题；其次，文章认识到电子商务给国内餐饮业带来机遇，并提出了通过移动电子商务技术发展餐饮业；最后文章认为电子商务给餐饮业带来了的是一场革命，餐饮企业应该抓住机遇，迎接挑战。【关键词】中国餐饮业电子商务移动电子商务应用辽宁科技大学毕业设计（论文）第II页ElectronicCommerceinFoodandBeverageIndustryApplicationAbstractWithrapiddevelopmentofoursocialisticeconomy,theenhancementoflivingstandardintownsandcitiesandspeedingupofmodernlife,dining-outhasgraduallybecomefashionableinpeoplelife,whichpromotesfastdevelopmentofcateringmarket.Itwillbecomeatoughissueforcateringenterprisestowinthemarketinthecut-throatcompetition.ThispaperillustrateshowE-commerceandM-commerceareappliedinthecateringtradetoenhancetheserviceefficiency,tooptimizethedininghallenvironmentandtoestablishthetradealliancesoastoenhancetheinternationalcompetitivenessinthecateringindustry.First,thearticleintroducesthepresentsituationsofChinesecateringtradeandsomeproblemsthattraditionalcateringenterprisesface;Second,thepaperrealizesthatE-commercewillbringtheopportunitytoChinesecateringtradewhichcanbedevelopedbynetworkstechniquesandM-commercetechniques;Finally,thepaperpresentsthatE-commerceisarevolutionforChinesecateringenterpriseswhichshouldseizeopportunitiesandmeetchallenges.【Keywords】ChineseCateringTrade;E-commerce；M-Commerce;Application辽宁科技大学毕业设计（论文）第III页目录摘要........................................................................................................................................IAbstract.................................................................................................................................II第1章绪论.......................................................................................................................11.1课题背景......................................................................................................................................11.1.1西餐入侵带来的危机........................................................................................................11.1.2金融海啸带来的危机...........................................................................................11.1.3技术落后带来的危机...........................................................................................11.2本文结构......................................................................................................................................21.3本文主要研究内容...................................................................................................................2第2章电子商务给餐饮业带来的机遇.............................................................................32.1中国餐饮业发展中的问题......................................................................................................32.1.1内部经营问题.......................................................................................................32.1.2消费者终端服务问题...........................................................................................32.2电子商务适合餐饮业的发展.................................................................................................4第3章电子商务在餐饮业中的运用措施.........................................................................63.1技术设备与电子商务...............................................................................................................63.1.1烹饪技术的现代化...............................................................................................63.1.2餐饮行业网络化...................................................................................................63.1.3餐饮物流一体化...................................................................................................93.1.4信息共享化...........................................................................................................93.2市场营销与电子商务...............................................................................................................9第4章电子商务技术在餐饮业的应用...........................................................................114.1移动电子商务的概念.............................................................................................................114.2移动电子商务技术的优势....................................................................................................114.2.1移动电子商务的发展前景.................................................................................114.2.2移动电子商务与传统电子商务相比的优势.....................................................124.3移动电子商务在餐饮业的应用..........................................................................................13辽宁科技大学毕业设计（论文）第IV页4.3.1MobilePOS点餐系统......................................................................................134.3.2快餐预订配送系统.............................................................................................14结论.....................................................................................................................................16致谢..............................................................................