用 天元吉第小区项目策划与可行性分析报告

南京工业大学毕业设计（论文）I“天元吉第”小区项目策划与可行性分析报告摘要自2010年以来，中国房地产市场一直受国家宏观政策调控的影响，特别是眼下的2011年召开的十二五规划中，中央政府明确表示要遏制房地产市场过热的现象。在过去的几年中我国房地产高速成长，并一直保持为国民经济支柱产业。房地产开发在这一新的情况下若要求得继续长久平稳地发展，须进行科学改进，不要盲目追求暴利收入。房地产开发行业本身具备高投入、高回报、高风险这三大特点，因此投资须谨慎。企业在开发房地产都时候因为行业的特殊性质需要在前期做大量的分析，其中包括市场调查、市场研究及分析、项目建设开发计划、项目财务分析、项目风险及不确定性分析。这需要大量的理论支持和实践经验，因此成为行业内的热门问题。本文在参考大量文献和相关资料的前提下，依据科学的分析方法和理论分析广汉市新丰镇天元吉第住宅小区这一房地产开发项目，并通过综合的分析最后得出可行性分析结论。关键词：房地产开发可行性分析项目风险南京工业大学毕业设计（论文）IIHeavenYuanjifirstcommunityprojectplanningandfeasibilityanalysisAbstractSincefrom2010,Chineserealestatemarkethasbeenaffectedbythenationalmacroeconomicpolicy,especiallytheinfluenceofpresentatthe20111025planning,thecentralgovernmentmadeitcleartocontainpropertymarketoverheatingphenomenon.InthepastfewyearsChina'srealestatehigh-speedgrowth,andkeeptothenationaleconomicpillarindustries.Realestatedevelopmentunderthenewsituationifyouwanttocontinuelongdevelopingsmoothly,mustscientificallyimprovement,don'tblindlypursuingwindfallincome.Realestateindustryitselfhashighinvestment,highrisk,highreturnthethreecharacteristics,thereforeinvestmentmustbecautious.Whenrealestatedevelopmententerpriseinallthespecialpropertiesoftheneedforindustryinpreviousdoingalotofanalysis,includingmarketresearch,marketresearchandanalysis,projectconstructionanddevelopmentplans,projectfinancialanalysis,projectriskanduncertaintyanalysis.Thisrequiresalotoftheoreticalsupportandpracticalexperience,thusbecamethehotissuesintheindustry.Inthispaper,alargenumberofdocumentsandrelevantmaterialsreference,basedonthepremiseofscientificmethodofanalysisandtheoreticalanalysisGuangHanXinFengTowncollectsthefineresidentialrealestatedevelopmentprojectisacomprehensiveanalysis,andthroughfinallyreachedthefeasibilityanalysisconclusion.Keywords：RealEstateDevelopment;FeasibilityAnalysis;ProjectRisk南京工业大学毕业设计（论文）III目录摘要.......................................................................IABSTRACT...............................................................II第一章项目总论..........................................................11.1项目背景.............................................................11.1.1广汉市概况.....................................................11.1.2项目概况.......................................................21.2宗地现状及周边环境...................................................21.2.1宗地现状.......................................................21.2.2宗地周边环境...................................................31.3宗地规划设计条件.....................................................31.3.1用地规划.......................................................31.3.2建筑规划.......................................................31.3.3绿化环境规划要求...............................................41.4可行性研究报告研究意义与范围.........................................41.4.1可行性研究的意义...............................................41.4.2可行性研究范围.................................................4第二章房地产市场研究...................................................52.1宏观环境分析.........................................................52.1.1宏观行业政策分析...............................................52.1.2宏观行业经济分析...............................................62.2区域环境分析.........................................................62.2.1社会环境.......................................................62.2.2经济环境.......................................................72.3房地产市场现状及供求趋势分析.........................................82.3.1广汉市房地产市场现状...........................................82.3.2广汉市房地产市场供给及需求趋势分析.............................92.3.3总结...........................................................9南京工业大学毕业设计（论文）IV第三章项目定位.........................................................103.1项目SWOT分析.......................................................103.1.1优势分析（Strength）..........................................103.1.2劣势分析（Weakness）..........................................103.1.3机会分析（Opportunity）.......................................103.1.4威胁分析（Threat）............................................103.2可类比项目研究......................................................113.3产品定位...........................................................123.3.1结构定位......................................................123.3.2户型定位......................................................123.4价格定位...........................................................13第四章项目规划设计.....................................................154.1户型设计............................................................154.2小区规划............................................................15第五章项目开发建设.....................................................165.1项目开发计划........................................................165.2开发周期计划........................................................16第六章财务分析.........................................................186.1规划要求及项目指标.................................................186.1.1规划要求......................................................186.1.2项目指标......................................................186.2项目总投资估算.....................................................186.2.1