营销渠道机会主义冲突与治理机制研究

西安电子科技大学硕士学位论文营销渠道机会主义冲突与治理机制研究姓名：舒成利申请学位级别：硕士专业：企业管理指导教师：杜跃平20050101营销渠道机会主义冲突与治理机制研究作者：舒成利学位授予单位：西安电子科技大学参考文献(137条)1.主要参考文献2.科特勒.梅汝和营销管理20013.斯特恩营销渠道20024.朱秀君.戚译从博弈论看营销渠道的冲突与合作[期刊论文]-商业经济与管理2002(4)5.王荣耀窜货--走私暗流2000(07)6.陈涛国外营销渠道冲突及其管理研究综述[期刊论文]-外国经济与管理2003(8)7.居延安关系管理20038.杜跃平.王林雪社会主义市场经济学教程20039.王林雪管理学--竞争优势的源泉200410.AchrolRS.SternLWEnvironmentaldeterminantsofdecision-makinguncertaintyinmarketingchannels1988(02)11.AndaleebSSTrustanddependenceinchannelrelationships:implicationsforsatisfactionandperceivedstability199112.AndaleebSSDependencerelationsandthemoderatingroleoftrust:implicationsforbehavioralintentionsinmarketingchannels1995(02)13.AndaleebSSAnexperimentalinvestigationofsatisfactionandcommitmentinmarketingchannels:theroleoftrustanddependence1996(01)14.AndersonJC.HakanssonH.JohansonJDyadicbusinessrelationshipswithinabusinessnetworkcontext1994(10)15.AndersonJC.NarusJAAmodelofthedistributor'sperspectiveofdistributor-manufacturerworkingrelationships1984(03)16.AndersonErin.LeonardLodish.BartonAWeitzResourceAllocationBehaviorinConventionalChannels1987(11)17.AndersonJamesC.JamesANarusAModelofDistributorFirmandManufactureFirmWorkingPartnerships1990(01)18.AndersonE.WeitzBTheUseofPledgestoBuildandSustainCommitmentDistributionChannels199219.AnglemarReinhard.LouisWSternDevelopmentofaContentAnalyticSystemforAnalysisofBargainingCommunicationinMarketing1978(02)20.ArndtJThepoliticaleconomyparadigm:foundationfortheorybuildinginmarketing1983(03)21.ArrowKTheOrganizationofEconomicActivity.TheAnalysisandEvaluationofPublicExpenditures:ThePPBSystem22.AssaelHenryConsumerBehaviorandMarketingAction23.AxelrocRobertAnEvolutionaryApproachtoNorms1986(12)24.BoyleBA.DwyerFRPower,bureaucracy,influence,andperformance:theirrelationshipsinindustrialdistributionchannels199525.BoomaTWConflict,CooperationandTrustinThreePowerSystem197626.BrownJamesR.GrayLFrazierTheApplicationofChannelPower:ItsEffectsandConnotations197827.BrownJR.LuschRF.MuehlingDDConflictandpower-dependencerelationsinretailer-supplierchannels1983(04)28.BrownJR.JohnsonJL.KoenigHFMeasuringthesourcesofmarketingchannelpower:acomparisonofalternativeapproaches199529.BrownJR.LuschRF.NicholsonCYPowerandrelationshipcommitment:theirimpactonmarketingchannelmemberperformance199530.BucklinLPATheoryofChannelControl197331.BuschP.WilsonDTAnexperimentalanalysisofasalesman'sexpertandreferentbasesofsocialpowerinthebuyer-sellerdyad1976(02)32.ButlerJKTowardUnderstandingandMeasuringConditionsofTrust:EvolutionofaConditionsofTrustInventory199133.ChristineOliverTheNewInstitutionalisminOrganizationAnalysis1993(04)34.ChurchillGilbertA.NeilMFord.OrvilleCWalkerJrOrganizationalClimateandJobSatisfactionintheSalesforce1976(11)35.CoaseRonaldHTheNatureoftheFinnEconomica1937(04)36.ColemanJSFoundationsofSocialTheory199037.CookJ.WallTNewWorkAttitudeMeasuresofTrust,OrganizationalCommitmentandPersonalNeedNonfulfillment198038.CoughlanAnneCompetitionandCooperationinMarketingChannelChoice:TheoryandApplication1985(02)39.DablRobertATheConceptofPower1957(07)40.DwyerFRChannel-membersatisfaction:laboratoryinsights1980(02)41.DwyerFR.WelshMAEnvironmentalrelationshipsoftheinternalpoliticaleconomyofmarketingchannels1985(11)42.DwyerFR.SchurrPH.OhSDevelopingbuyer-sellerrelationships1987(04)43.DwyerFRobert.OrvilleCWalkerJrBargaininginanAsymmetricalPowerStructure1981(04)44.E1-AnsaryAdelI.LouisWSternPowerMeasurementintheDistributionChannel1972(02)45.EtgarMichaelEffectsofAdministrationControlonEfficiencyofVerticalMarketingSystem1976(02)46.EtgarMichaelChannelEnvironmentandChannelLeadership1977(02)47.EtgarMichaelSelectionofanEffectiveChannelControlMix1978(07)48.EtgarMichaelSourcesandTypesofIntrachannelConflict1979(01)49.FalcioneRaymond.EKaplanOrganizationalClimate,Communication,andCulture198450.FranzierGaryLInterorganizationalExchangeBehaviorinMarketingChannels:ABroadenedPerspective1983(03)51.FrazierGLOnthemeasurementofinterfirmpowerinchannelsofdistribution1983(05)52.FrazierGL.RodyRCTheuseofinfluencestrategiesininterfirmrelationshipsinindustrialproductchannels1991(01)53.FrazierGray.JagdishShethAnAttitude-BehaviorFrameworkforDistributionChannelManagement1985(02)54.FrazierGL.SummersJOPerceptionsofinterfirmpoweranditsusewithinafranchisechannelofdistribution1986(05)55.FrazierGL.GillJD.KaleSHDealerdependencelevelsandreciprocalactionsinachannelofdistributioninadevelopingcountry1989(01)56.FrazierGrayL.JohnDSummersInterfnrmInfluenceStrategiesandTheirApplicationWithinDistributionChannels1984(02)57.GanesanSNegotiationstrategiesandthenatureofchannelrelationships1993(05)58.GanesanSDeterminantsoflong-termorientationinbuyer-sellerrelationships1994(04)59.Ganeshiyer.JMiguelVillas-BoasABargainingTheoryofDistributionChannels2003(02)60.GasldJFTheTheoryofPowerandConflictinChannelsofDistribution198461.GaskiJFInterrelationsamongachannelentity'spowersources:impactoftheexerciseofrewardandcoerciononexpert,referent,andlegitimatepowersources1986(02)62.GassenheimerJB.RamseyRTheimpactofdependenceondealersatisfaction:acomparisonofreseller-supplierrelationshi