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REPORTONHOWTOIMPROVEONTHESUCCESSOFSOUNDBLASTERIntroductionThepurposeofthisreportistostudyhowtomakebetterdevelopmentofSoundblasterband.Soundblasterisnowreadytorecordandreleaseanewalbum.Thebandhopewecanprovideareportonhowtopromotethisalbumsuccessreport.Theagendaincludesthefollowingproblem:findinganaccuratepositioningfortheband;howtodeveloptheband'sbrand;howtodeveloptheband'smusicandattractnewfans;howtoimprovethealbumandrelateditemssuchasT-shirts,postersandothersales.Accordingtotheagenda,wewillholdabrainstormingsession,soastoprovidesomeofthekeyrecommendationsfortheband.FindingsAccordingtothemarketresearch,therecentfirstofall,thepastfewyears,aboutSoundBlastersalesinthelastthreetourstoreduce.From2001to2007,CDsalesaredecreasingyearbyyear.Theirfirstalbumsalesin2001reached3500000.Thesecondalbumsaleshavereachedthehighestpointin2003,sold5100000.However,thisalbumsaleshaveplummetedsince2004.TalktotheWorldwhichissimilartoguitarsoundandrhythmofDiscoalbumin2003withgreatsuccess,HeartoBelievealbumtomakepeoplefeelthattheirlifewas2003.SoundBlastermaywanttocherishwonin2003fortheremarkablesuccessofmemory,buttheirappearanceandmusictermsactuallyatthattimeisoutofdate.ThebandisnowplanningtorecordandlaunchanewCD.Theywantmyconsultancytoprepareareportonhowtheycanimproveontheirsuccess.Then,Ididamarketresearch,Ifoundthatmostofthepeoplethought,theSoundblasterarenotinstyleanymore,moreandmorenewandfashionbandsareborninaspecialway,theysangthe“new”songsfanslike,theywearthe“new”clothesfanslike,theyspeakthe“new”wordsfanslike,andsoon.Sotheycan’tcomeintothefans’eyesight.RecommendationsBasedonthefindings,weholdthebrainstormingmeetingtogivethebandsomegoodrecommendations.Firstofall,thebandneedtohaveacleartarget,theyshouldselectoneortwomainmusictypesandthetargetlistenersinordertomeettheirlike.Secondly,developtheband’sbrand.Forthispoint,wecameupwithseveralgoodmeasures.Foronething,thebandcanmodernizetheirlogo,andmaketheselettersSoundblastermorefashion.Becausesomesuperficialthingsareindeedimportant,thesethingscanaffectthefans’firstimpressionandalsocanreflecttheband’sfeatures.Tosomeextent,itisnecessarytomakethelogomorefashionable.Foranotherthing,usetheirsongsonTVcommercialsorinafilm.Ifasongcanbeappliedinasuccessfulmovie,thesong,ofcourse,willgetpopularafterthat,thepeoplewillwanttoknowthesingersandtheywillbecuriousabouttheband.ItisalsoagoodideathatusestheirsongsonTVcommercials,theideamaybebetterthanthelast.TheTVcommercialalwayshasahighbroadcastfrequency,sothatthepeoplewillhaveadesiretoknowtheband.Theactionmustliveuptoanamazingresult.Thereisanothergoodway,thatlauncharangeofaftershaveorperfumecalledSoundblasterandincludethissmellinsidetheCDs.Thisisreallyanoriginalaction,thereisaproverbloveme,lovemydog,sothepopularityofthebandandthepopularityoftheaftershaveorperfumecaninteracteachother.However,whatshouldbeconsideredisthatthereistheriskthatitmaycausetheoppositeeffect.Everycoinhastwofares,butIthinkthepossibilityofsuccessisbigger.Thirdly,developtheband’smusicandattractnewfans.Abouttheidea,therearesomeactions.Ontheonehand,playdifferentmusictofocusgroupsofpeopleandfindoutwhattheyprefer.Thebandcanhaveamaintypeofmusicoftheirown,buttheyshouldalsotrysomenewkindofmusic,iftheycandothis,notonlycantheyfocusgroupsofpeopleandfindoutwhattheyprefer,butalsocanbringnewfeelingcontinually.Ontheotherhand,interviewexistingfansonlinetofindoutwhicharetheirfavoritesongsfromthepastandwhichtheydon’tlikeanymore.Theinterviewcanbemadeonthefan’sforum.TheyalsocansendthequestionnairebyE-mailorinthechatroomsandsoon.Bytheinterview,thebandcangetthecrucialinformationwhicharetheexistingfansfavoritesongsfromthepastandwhichtheydon’tlikeanymore.Thenthebandshouldcreatemoresongsbasedonthetypeofthefanslikeinthenewalbum,andreleaseassoonsopossiblefewersongsthatthefansdon’tlike.Thelastbutnottheleast,findnewvenuessuchassmallerfashionablenightclubsforyoungpeople.Itcanaccumulatethepopularityinthegroupsoftheyoungpeople.ThelastrecommendationisthatincreasesalesofmusicandmerchandisingsuchasT-shirts,posters,etc.Foronething,giveoutfreeT-shirtstoyoungerpeopletowaratfashionablenightclubs.Thisactioncangaintheexposurerateoftheband,lethepeopledon’tforgettheband,andre-gainthefocus.Foranother,payHollywoodfilmmakerstoletthebandappearplayinginanewmovie.Ifthemovieisoutstandingandthebandcanpresentabrilliantshow,thebandcanthencomebackthefocus.Anotheraction,onwebsiteadvertisingincludealinktoafreedownloadofoneofthenewsongs.Thepeopleareeasilytoclickthelinkbecauseitishandy.Ifthepeoplefeelthatthenewsongssoundgreat,theywilltalkaboutthoseandmorepeoplewillknowthesesongsandplaycloseattentiontotheband.Thenthenewalbumwillhaveagoodsales.