供应链管理英文论文

1StrategicSupplyChainManagement战略供应链管理ThesupplychainstrategyofXocecoElectronic厦华电子的供应链战略ModuleNo:336BSSName:JiZhiLiuStudentNo:33564562ContentsⅠ.ExecutiveSummary--------------------------------------------------------3Ⅱ.Introduction------------------------------------------------------------------3Ⅲ.IntroduceofXocecoCompany-------------------------------------------3Ⅳ.XocecoElectronicCompany'ssalesperformance--------------------4Ⅴ.ThedifficultiesXocecoElectronicCompanyfaces------------------4Ⅵ.ExternalEnvironmentAnalysis------------------------------------------56.1XocecoElectronicCompanyoftheoverallresource6.2TheadvantagesofXocecoElectronicsCompany6.3ThedisadvantageofXocecoElectronics6.4TheanalysisofthechanceXocecoElectronicsfaceⅦ.XocecoElectronicCompany'ssupplychainstrategy----------------9Ⅷ.Conclusion------------------------------------------------------------------10Ⅸ.Reference---------------------------------------------------------------------113ThesupplychainstrategyofXocecoElectronicⅠ.ExecutiveSummary:Sincethebeginningof1990s,rapiddevelopmenthastakenplaceincolorTVmanufacturinginChina.Fromthenon,thecolorTVenterpriseshavebeeninamoreopenerandmorecompetitiveenvironment.ThemanagementofsupplychainisoneofthemostbasicandimportantelementsofcolorTVindustry.Ithasbecomeincreasinglyimportantinachangingindustrialenvironment.ThesuccessfulmanagementstrategyofsupplychainhasbecomeanimportantmeansforcolorTVindustrytoacquireandpreservethecompetitiveedge.Thisthesis,basedonXocecoElectronic,oneimportantcolorTVmanufacturingenterprises,analyzesthecircumstances,resourcesandconditionsoftheCorp,framedinsupplychainmanagementandstrategicmanagementtheory,andproposethesupplychainstrategyforXocecoCorp.Ⅱ.Introduction:XocecoElectronicCompanyisaprofessionalenterpriseinTV.AndwiththeeconomicboomofChina,XocecoElectronichasgotahugedevelopmentinrecentyears.Butitalsohasanumberofproblems,suchasserviceissues,theshortageoffund,employeepayrollproblemsandthediscreteproblemofsupplyofrawmaterials.Byusequantitativeanalysisandqualitativeanalysis,weanalyzethedataandtheproblemsofXocecoElectronicandthenputforwardcorrespondingmeasurestosolvetheseproblems.Ⅲ.IntroduceofXocecoCompany:XocecoElectronicCompanywasfoundedinDecember1985.InFebruary1995,XocecoElectronicsappearedontheShanghaiStockExchangeMarket.XocecoisaprofessionalenterpriseinTV,andfocusonTVfortwentyyears.Since2003,themain4focusofXocecoshifttoLCDTV,plasmaTVanddigitalhighdefinitiontelevision,high-endproductinnovation,R&Dandmanufacturing.AsadomesticbrandXocecofirstlyentersintothefieldofflat-panelTVbusiness,andinthefieldoftechnologyresearchanddevelopment,internationaloperations,thebrandhasaccumulatedarelativelysolidfoundation.Xocecohasnearly10,000employeesworldwide,andtheheadquartershasastate-leveltechnologycenter,post-doctoralworkstations,and16R&Dplatformsintheworld,withproductionbasesattheheadquartersofXiamenandSouthAfrica,Europe,CentralAsia.Ⅳ.XocecoElectronicCompany'ssalesperformanceIn2008XocecohadsoldvarioustypesofcolorTVinanumberof3.87millionunits,comparedwithgrowthof17%overthesameperiodin2007,thecompanyachievedsalesrevenueof8,425million,comparedwithdescendof66%overthesameperiodinthelastyearandflat-panelTVsalesmakeuproughly73%oftotalrevenue.In2009XocecoElectronicCompanyhadsoldvarioustypesofcolorTVinanumberof3.4millionunits,down12%over2008.Thesalesincomeis643,213Yuan,down23.31%overlastyear,ofwhichflat-panelTVsalesmakeuproughly77%oftotalrevenue.Ⅴ.ThedifficultiesXocecoElectronicCompanyfaces:ExceptthecommondifficultiesthatalltheChinesecolorTVenterprisesfaced,XocecoElectronicCompany,haveencounteredanumberofspecificproblemsintheself-developmentprocess:1.Thecompanyhaslossinoperationfortwoconsecutiveyears.Thecompanysufferedashortageoffunds,andduetobankloansaretoohigh,thefinancialcostremainshigh,thecompany'soperatingleveragewasnegative.2.ThecompetitionofcolorTVmarketbecomesmoreintensified.Accompanywiththeexportofcompanynowdeclinedandashrinkingsharedomestically,thecompanyhasbroughtgreaterdifficulties.5Ⅵ.XocecoElectronicCompany'sExternalEnvironmentAnalysis:Chinesesociety,rapideconomicdevelopmentInrecentyearstheChineseeconomycontinuestherapiddevelopmentofdouble-digitrates,economicstrengthhasbeengreatlyenhanced,andthelivingstandardsofpeoplerapidlyrise.TheGDPofChinahasrankedsecondintheworld.Therearemorethan1.3billionpeopleinChina;theannualTVdemandisnearly40millionunits.Withasubstantialincreaseintheurbanandruralincomesanddisposableincome,ChineseTVespeciallyFlat-panelTVsusherinagooddevelopmentopportunitiesfortherapidlygrowingofChinesemarket(Premkumar2001).6.1XocecoElectronicCompanyoftheoverallresource:1.TheproductionbaseofXocecoElectronicsCompanyXocecoElectronicsisheadquarteredinXiamen;inXiamenIslandhasthreeproductionbases.After2006,XocecoElectronicCompanybeganinvestingonehundredmillionYuanofannualoutputbuildarawsoundbaseforflatpanelinXiang’anZone.Anditwillbecompletedandcommissionedin2008.AlsoOverseas,XocecoElectronicCompanyhasseveralproductionbasesoverseas,suchasSouthAfrica,Europe,andCentralAsia.Visible,XocecoE