新版分析方法-战略地位与行动评价矩阵(space)分析法-新版.pdf

(SPACE)[]1SPACE2SPACE3o3.1:TCL[1]o3.2:SPACE[2]4[]SPACEStrategicPositionandActionEvaluationMatrixSPACESPACEFSCAESIS[]SPACE1FSCAESIS2FSIS+1+6ESCA-1-63FSCAISES4FSCAISES5XXYYXY6SPACEXYSPACESPACESPACE(FS)(ES)(CA)(IS)SPACE[][]:TCL[1]TCLTCLTCL()TTETCL2006TCL4TCLThomsonThomsonTCLLGTCLCRT132TCLTrEThomsonTCLTrE()TCL2005TCL-O.788TCL2002-2005TCL200279.15%200578.29%200269.62%200574.29%2005TCLTCLTCL()TCLTTE()FTE()SPACE()SPACE1TCL2TCLThomsonFTCL3420054OSPACETCL(retrenchmentstrategy)1vrETCL(growthstrategy)[]:SPACE[2]SPACESPACE,,(FS)(CA),(IS)(ES)(FS)(ES),(CA)(IS),,,,,,,,,,,,,,,,,,,,,,,,,,,SPACE:SPACE(FS)(ES)(CA)(IS),,:SPACE(FS)(IS)()(3)(ES)(CPAPPA)(CA)SPACE(),:1.,SPACE(FS)11132(IS)42()4(3)2(ES)-4(CPAPPA)-4-3()-3(CA)-3-2-2-1-12.,,,,3.,FSCAISES4.FSCAISES5.XCA,XYFS,(x,y)6.SPACE(x,y),()(2004),SPACE,(BCG)SPACE,:()FS:(1+1+1+3+2)/5=1.6IS:(4+2+4+2)/4=3ES:(-4-4-3-4)/4=-3.75CA:(-3-2--2-1-1)/5=-1.8x:3+(-1.8)=1.2y:1.6+(-3.75)=-2.15(x,y)(1.2,-2.15),,,[]1.,.TCL..2007,(72.,.SPACE[J]..,2005,(05