恒大集团SWOT分析

EvergrandeGroupCompanyprofileSWOTanalysisEvergrande'sCSRConclusion01020304CompanyprofileItwasfacingtheAsianfinancialcrisis.Evergrandegroupafteranalyzingthesituationadoptedthestrategyofattackagainstthemarket,whichbecameamiracleoftherealestateindustryborninthefinancialstorm.Enterprisesinceitsinceptiontonowhasdevelopedintoasetofrealestate,finance,health,tourismandsportsasoneoftheworld500strongenterprisegroup.Evergranderealestategroup(referredtoasguangzhouEvergrandeorEvergranderealestate)wasestablishedinguangzhouin1997.(XuJiayin)Qualitytreebrand,integrityandgreatachievementsscale+brandPracticehardinternalworktoconsolidatethefoundation.SteadyoperationtothepeakHardwork,rapiddevelopmentCompanyprofilestrengthsBrandadvantageAdvantagesofproductstructureScaleadvantageCostdevelopmentadvantageWiththestrategicdecisionofadvancedlandreserve,Evergrandeenteredthecitiesandregionswithlowlandcostandgreatpotentialofappreciation.Evergrandeproductstructureisinlinewiththepropertytypeproportionofpeople'sdemand,meetingthemarketdemandofdifferentregionsandlevels.Evergrandestrictlyimplementthewholeprocessqualitystandard.Strictlycontrolproductqualityinternallyandintegrateallkindsofsuperiorresourcesexternally.Ithasmorethan400projects,anditssalesarea,areaunderconstructionandlandreservehavebeenthefirstinChinaformanyyears.SWOTanalysisweaknessEvergranderealestateismainlycompetitiveinthird-tierandfourth-tiercities,withalowproportioninfirst-tiercitiesexceptguangzhou.Theproportionoflargecitiesisrelativelylow.Corporatedebtratioisrelativelyhigh,capitalchainoperationistight.CapitalchainpressureAcompanywithtoomanyproductlinesmaylosethecompetitivenessofitscoreproductsandnothaveenoughcontroloverindividualareas.ToomanyproductlinesopportunitypolicysupportmarketpotentialInrecentyears,Chinahasfocusedonreducingrealestateinventoryandpromotingthesustainabledevelopmentoftherealestateindustry.China'seconomyhasmaintainedsounddevelopment.China'surbanizationprocesshasnotchanged,andthehousingdemandofurbanresidentsandthehousingdemandofnewcitizensisahugepotentialforthedevelopmentoftherealestateindustryinthefuture.Threat01Newcompetitorsarecominginofferinglowerprices.02Consumerdemandisshifting,withconsumersdemandingcheaperhousing.03Consumersaremostlychoosingtowaitandseethehousingmarket.Evergrande'sCSRPovertyalleviation.Evergrandegroupactivelyrespondtoanation'scalltosupportthedevelopmentofpoverty-strickenareas,helpacitymorethan100bytheendof2020allthepoorstabilityofpoverty.Charitabledonations.Evergrandeactivelyparticipateinguangdongpoordayactivities,hasdonatedmorethan3billionforguangdongpovertycause,cantoneseforvariouspublicwelfarecharitydonation3.8billion.Undertherecentcovid-19epidemic（novelcoronavirus）,Evergrandecontinuedtoplayitsmissionofsocialresponsibilityanddonated200millionyuan,5,000tonsofvegetablestowuhanand100millionyuantosetupnewdrugresearchfund.HelpChinaandtheworldwintheoutbreaktomakepositivecontribution.Evergrandegroup,academicianzhongnanshanteamandHarvardUniversityjointlysetupthenovelcoronavirusscientificresearchexpertgrouptoholdthesecondvideoconferencetodiscussthesituationofepidemicpreventionandcontrol.Evergrandegroupplanstoprovide800millionyuaninfundingtosupportscientificresearchinfiveyears.Evergrande'sCSR(ThesceneofthesecondvideoconferenceofexpertgrouponscientificresearchofChineseandAmericannovelcoronavirus)ConclusionEnhancethecompetitivenessofcorebrands.Givefullplaytotheirownadvantages,seizetheopportunity.THANKYOU