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Organicfarm（forth）contentsbackground——company——strategy——development——Background杨琴马宁CurrentSituationPesticideresiduesinvegetablesexceedthestandardofupto47.5%,theaverageeveryyeartoeat27kgoffertilizerWeonearthtodowhatChooselife,chooseorganicthecharacteristicsanddifferencesDistinctionInproductionprocessofprohibitingtheuseofpesticide,chemicalfertilizer,synthetichormonesandothersubstances,anddoesnotallowtheuseofgeneengineeringtechnology;Inthelandoftheproductiontransitionrespecttohavestrictregulation;Inthenumbertobestrictcontrol,requestblock,stableproduction,otheragriculturalproductsarenotsostrictrequirements;Usingtheprinciplesofecology，Emphasizetheproductfromagoodecologicalenvironment;TheimplementationofproductfromthelandtothetablefullqualitycontrolCompany李丹梁红梅MarketanalysisReferenceoftheinternationalmarketReferenceoftheinternationalmarketItisestimatedthatby2010,China'sorganicfoodwillmakeuptheproportionofdomesticfoodmarketisexpectedtoreach1%-1.5%TheworldorganicfoodretailsalestrendchartObjective：toestablishtheeffectivecirculationoforganicagricultureproductionConcept:forpeople'shealthtoprovidepurenatural,pollution-freesecurityCompanyobjectivesandphilosophytechnology•ThedevelopmentofagriculturalproductsBiologicaltechnology•MarketingchannelsofagriculturalproductsITTechnology•AgriculturalproductssalespromotionNetworkmarketingSWOTexternalenvironmentThreats（T）opportunity（O）1、Publicawarenessisnotenough2、fiercecompetition3、themonopolyfrombigenterprise1.Organicfoodmarketcontinuestoexpand2.Thegovernmenttogivemoresupport3.Consumerincomeandhealthawareness4.OlympicGreenEnvironmentinternalenvironmentStrengths（S）weakness（W）1、entrepreneursknoworganicindustrywell2、productiontechnology-leading3、Productionabilityenough4、Productionideasleading1.Salesvolumeisnotlarge,singlechannel2.Deeptreatmentisinsufficient,thelowaddedvalue3.Theindustrychainisnotperfectmarking季静雅张春BrandCustomersbegintopayattentiontothebrand,itistheimplementationofbrandstrategy,buildformpointCommunicationConvenienceCostMarketingcombinationof4CanalysisConsumerConsumersalariedconsumerclass:cheap,affordable,pollution-freeproductsyoungwhite-collarworkersandretiredclass:nutrition,appearance,freshwell-offclass:high-grade,safety,nutritionCommunicationConvenienceCostMarketingcombinationof4CanalysisConsumerProgramofagriculturalproductpricing1.eterminethemarketdemandThepriceofagriculturalproductsofsubjectiveevaluation:demandforagriculturalproducts,thedemandpriceelasticity.price2.Estimatescosts3.Analysisofproductsandpricesofcompetitors：Theproductquality,leveloftheprice,thepossiblereaction,substitute4.Choosingpricingmethods,confirmingthefinalpriceLowerlimit:theproductcostUpperlimit:competitors,andsubstitute,thecharacteristicsoftheirproductsPricestrategyCashdiscountQuantitydiscountTradediscountSeasonaldiscountPromotionaldiscountPricestrategyPricedistinction：→Customersegmentpricing→Productcategoriespricing→TimepricingCommunicationConvenienceCostMarketingcombinationof4CanalysisConsumerConvenientservices:Site/hotline——ToimprovethequalityofthestaffasthepremiseConvenientpaymentmethod：CashondeliveryandregularcustomeraccountTofacilitatethesaleschannel：Inthehigh-endcrowd;pregnantwomen;parentsofinfantsandyoungchildren;government;largefoodcompaniesProductstofacilitatetheuseof：Freenutritionconsultingandpromotersimpleon-sitetrainingTofacilitatethesettlementofadispute：CustomermanagerregularcontactandthreedayscommittedreplyconvenienceCommunicationConvenienceCostMarketingcombinationof4CanalysisConsumerCommunication•Thesalestargetpopulationmajorpublicity•Launchedaseriesofpromotionalactivities•Participationandsponsoredpublicwelfareactivitiestoenhancecorporateimage•EstablishgoodrelationshipwithmediaCommunicationCommunicationdevelopment钱其君developmentplanningTheinputoftheagriculturalproductmarketinformationinInternet.ThecoordinatedmanagementindifferentdepartmentsSandardizationconstructionintheagriculturalproductmarketinformationnetworkTrainingfortheprofessionalpersonnelwithagriculturalproductmarketinformationnetwork.ThemakingofthecoreproductEstablishthecompany'sbrandandimageOrganicrestaurantorganiccuisineprocessingofrawmaterialsMultichannelsalesmodelTheprofitmodelofenterprisesThenationalorganicfoodindustrydevelopmentplanning