出口援助OUTCOME2

1D4X635SourcesofExportAssistanceCANDIDATENAMEHeZhaoxingCANDIDATENUMBER115472356CLASS2010GlobalTrade&BusinessTUTORZhuXuanDATE:2013-4-212Contents1.Introduction..............................................................................................................32.Researchplansandoverseascontractswouldbenefitfromgovernmentassistance...............................................................................33.Razoranditsmanufacturingcontractforoverseasdistributors..........34.Identifythesourcesofassistance.........................................................35.Howtheorganizationwouldmonitorthecosteffectivenes................................................................................................46.Conclusion.............................................................................................................47.Reference...............................................................................................................53IntroductionThereportisabouthelpingFLYCOcompanyexporttheRazortoEnglandmarket.Inthisreport,thegovernmentassistancewouldbeidentified,theRazorsaleanditspositionwouldbeintroduced,somesourceofassistancewouldbeinvolvedandmonitorofeffectivenessalsomentionedinthelast.ResearchplansandoverseascontractswouldbenefitfromgovernmentassistanceWhenexportourproducts,manyexportactivitywouldbenefitfromgovernmentassistance.Atfirst,marketingplanswhichisacomprehensiveblueprintwhichoutlinesanorganization'soverallmarketingefforts.Second,newproductdevelopmentisthecompleteprocessofbringinganewproducttomarket.Third,marketexpansionisdevelopingthenewmarketfromtheoriginalone.Fourth,longtermcorporateplansmeansthatthesellerandbuyersignacontractinthefuturemorethan5years.Someproductionactivitiesalsocangetassistancefromgovernment.Suchas,themanufacturingcontractsforoverseasdistributors.Inordertoproducemoreproductsandsavetransportationfee,thecompanywouldchooseoverseasdistributorstoproducetheirproducts.RazoranditsmanufacturingcontractforoverseasdistributorsThesaleturnoverofFLYCORazoris2.3billionYuanintheyear2010.Nowadays,FLYCOhasdeployedmorethan300citiesacrossthecountrymanagementoutlets,morethan20000salesterminals,includingpromotersaremadebyFLYCOtheirtraining,sothattheterminalcontrolinownhand.What’smore,inoverseasmarkets,FLYCOwiththedesignconceptoffashion,contracted,scienceandtechnologyandthestrictperfectqualitycontrolsystem,goodquality,beautifulappearance,fasterinnovation,excellentservice,wonthepraiseofcustomersathomeandabroad,andexportedtotheEuropeanUnion,Japan,theUnitedStates,Russia,morethan30countriesandregions.Themanufacturingcontractsforoverseasdistributorscangetsomeassistancefromgovernment.FLYCOcaninquirytheavailableinformationfromgovernment.Atfirst,findingoverseasagentanddistributorwholookforFLYCOtosignacontract.Second,Openingsformanufactureunderlicense,jointventures,oropportunitiestocooperateinproduction,management,finance,investmentordistribution.Third,providingdetailsofagreementsproposedorapprovedbythemultilateralfundingagency.IdentifythesourcesofassistanceFirst,attendingtradefairs.Atradefair(tradeshow,tradeexhibitionorexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairs4areopentothepublic,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,e.g.professionals)andmembersofthepress,thereforetradeshowsareclassifiedaseitherPublicorTradeOnly.Afewfairsarehybridsofthetwo;oneexampleistheReedExhibitionsLimited,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpubliconitsfinaltwodays.Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompaniesfromaroundtheglobe.Forexample,intheU.S.therearecurrentlyover10,000tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketersidentifyappropriateevents.FLYCOcompanycangototheseexhibitshowtheirproducttotheoverseasmarkets.Second,visitstopotentialmarkets.FLYCOcompanyshoulddosomemarketresearchinthepotentialmarkets.Whendotheseresearchsomesecondarydatacanbeprovidedbytherelativegovernment.Third,assistancewithresearch.Governmenthasmanyinformationaboutthemarket.WecansearchthewebsiteofMinistryoffinancetogetusefulinformation.Fourth,assistancewithtranslation.Wecanusethepublictransportation.Forexample,FederalExpress.Fifth,assistancewithpromotion.Wesignacontractwiththegovernmentandpromotionourproducts.HowtheorganizationwouldmonitorthecosteffectivenessTheorganizationwouldmonitorthecosteffectivenessoftheassistancereceivedfromtradeserviceorganizationsbysales,profits,levelofexpertise/assistance,marketsharegained,numberofcontactsyieldedandqualityofinformationgained.Itisobviousthatthehigherthesales,themoreeffectivenesstheorganizationwouldbe.Theprofit,levelofexpertise,marketshareandsoonarethesametosales.ConclusionThereportisaboutanalysisingmaingovernmentassistance,andwhatassistanceFLYCOcompanycanget,andhowtomonitor