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上海交通大学硕士学位论文上海申华物流有限公司发展策略探讨姓名：臧永忠申请学位级别：硕士专业：工商管理（MBA）指导教师：骆建文20040606THEDISCUSSIONONSTRATEGYOFSHANGHAISHENHUALOGISTICSCOMPANYABSTRACTLogisticsisthenewresourceofprofitofenterprise.TraditionaltransportationcompanycantransformintoamodernTPLonthebaseoftraditionalbusinessbyprovidingalllogisticsservicesforcustomersandgainthebusinessprofitandmarkershare.ShanghaiShenhuaLogisticsCompanyistraditionalcompany,whichdosomebusinessonlong-distancetransportationandshort–distancedeliverysinceitwasfounded.ShanghaiShenhuaLogisticsCompanyputforwardtothestrategyofdevelopingTPLCompanybecausethecompetitionoflogisticsmarketisveryfierceandcustomersrequiremoreperfectservices.Theessayfocusesonthisissue.IhavedonealotofresearchandinvestigationofShanghaiShenhuaLogisticsCompanyandIusemanyadvancedideas,standpointandmethodsespeciallytheoryandexperienceonmodernTPLandthesupplychaintoanalyzelogisticsmarket,developmenttrendandenterprisecondition,Atfirst,IintroducetheconceptionofTPL,thedevelopmentstatusanddirectionofforeignanddomesticcompanies;Then,IanalyzethespecialproblemofShanghaiShenhuaLogisticsCompanyandthenecessityofdevelopingintoTPL;Afterwards,accordingtothelowefficiency,scarcityofmeasurementandinformationsystem,IprovidethesolutionsofdevelopingTPLincludinginteriorstrategyofupgradingincludingsettingupmodernlogisticsmanagementsystem,andraisingthetaskefficiency;buildingscientificKPIsystemandstrengtheningtheperformanceaccess;settingupinformationmanagementsystemandbuildingthefoundationofcontinuousdevelopment;andexteriorstrategyofexploitationincludingimplementingtheall-roundservicesstrategyandexpandingthedevelopmentspace;corroboratingandallyingandexpandingtheservicenetwork.Lastly,IdescribethefutureofShanghaiShenhuaLogisticsCompanyaccordingtomanyadvantagesofTPLinChina.TheargumentondevelopmentstrategyofShanghaiShenhuaLogisticsCompanyisbenefitfulandhelpfulTPLCompanythattransformsquicklyfromtraditionaltransportationcompanytomodernTPLCompany.KEYWORDS:TransitionaltransportationThethirdpartylogisticsDevelopmentstrategy200466MBA12080198890(Third-Party-Logistics3PLTPL)(Outsourcing)()()MBA220606070MBA37080(JIT)(TQM)(TPC)8050MBA4MBA5MBA6100SCHENKERDANZAS10UPSFedEXTNTPostGroup2310UPS5419FedEX83114416()UPS89Fedex7693MBA71010APL20011GATXGATX3593200700GATXMBA8APL2.1APLUPS20015FRITZ(400)199910UPS7UPS25365000TPGPANALPINA()PANALPINA200115250003015870PANALPINAMBA9PANALPINAPANALPINAEMSEMS30PANALPINASERVICEPARTSLOGISTICSBAIN19991706UPS42027UPS11002000UPS10UPS65003REVERSELOGISTICS1020MBA10306035025USF80B2B54070102002139200560080MBA1130DSLDISTRIBUTIONSERVICELTD,6021MBA122090199920019.1l121209050709045520060MBA13152002342400841-376.315328.544.833.820003450(802-1)2-15.47.741.962-219923.297.158.6314.987.840MBA14GDP1992199215.47202-22-334.738.539.8373034.214.331.030~5057.978.651.7507.97.117.21001001002-3MBA15()()199311199219944040213628437214314210)10MBA16IBM200112020011000523010550MBA17WTOGDP1%WTO10%MBA18201012351WTOMBA19,19882500MBA20314505610528935453535-4510620-353093746MBA215020032400010003033280012002300320048196000950012000160001800021000050001000015000200002500019931994199519961997199819992000200120022003MBA22CDHebeiHebeiShaanxiShaanxiInnerMongoliaInnerMongoliaShenyangShenyangJilinJilinHeilongjiangHeilongjiangShandongShandongJiangsuJiangsuAnhuiAnhuiZhejiangZhejiangJiangxiJiangxiFujianFujianHenanHenanHubeiHubeiHunanHunanGuangdongGuangdongGuangxiGuangxiShanxiShanxiQinghaiQinghaiSichuanSichuanGuizhouGuizhouYunnanYunnanTibetTibetGansuGansuShanghaiShanghaiBeijingBeijingGuangzhouGuangzhouXinjiangUygurXinjiangUygurNoOpenKunmingShanghaiSensiNetworkCDCChangshaRDCNanjingLDCLDCShenzhenShenzhenLDCFuzhouFuzhouLDCChangshaChangshaChengduChengduLDCLDCHarbinHarbinLDCZhengZhouZhengZhouLDCJinanJinanLDCLDCXiXiAnAnLDCHangzhouHangzhouLDCNanjingNanjingLDCWuHanWuHanLDCLDCLDCLDCLDCMBA23(51)34(52)MBA2454350.511.5()1MBA25JIT(Justintime)MBA2624“”20%MBA27MBA28YAMATOTRANSPORTCO.LTD191910959231127151999743932225MBA29EDI2470ABMABC41ABMABMMBA30ID42MBA31WEBABMEDIMBA32TPLTPLTPLcJTPLTPLMBA334-3TPLMBA34TPLr()r()r()/r()r()/TPLMBA35InternetIntranet/InternetIntranetInternetVPNInternetMBA3644(JIT)MBA37(GPS)(GIS)()MBA38EDIEDIWEB(WEB--EDI)1830WALMARTInternetMBA392InternetEDIPOSEOSVANRFGPSInternetMBA40lllMBA41EDIMBA42MBA43WTOMBA44(CustomerRelationshipManagement~CRM)CRM()()MBA45WTOMBA46(Fedex)FritzFritzMBA47WTOMBA48905050ITMBA49MBA50[1][2]R1998[3][4]2001[5]JJ1999[6]2000[7]2000[8]CK1998[9]2001[10]1999[11]2000[12]2000[13]JJ2000[14]2000[15]2000[16]2001[17]2001MBA51[18]2000[19]2002[20]Jerrysendiner.UnderstandingSupplyChainOptimization.APICSThePerformanceAdvantage.1998.1[22]JWhite.TheLogislicsSectorinCanada.IndustryCanada.2000.1[23]RuPertBooth.TheroleofSupplychainre-engineeringinthePharmaceuticalindustryLogisticsInformationManagelnenl.1996[24]GNvans.BusinessProcessRe-engineeringtheSupplyChain.ProductionPlanningandControl.1995[25]SuPPlyChain&LogisticsJoumal[26]TheInternationalJournalofLogisticsManagement[27]JournalofBusinessLogistics[28]56net[28][29][30]