贵州会展经济发展对策研究--以贵阳市为例

目录1绪论..........................................................................................................................１1.1选题背景、目的和意义.................................................................................21.2国内外研究现状及文献综述.........................................................................31.3研究重点和难点.............................................................................................42会展经济相关理论介绍............................................................................................42.1会展经济的含义.............................................................................................42.2会展经济的特点.............................................................................................52.2.1会展经济的带动性...............................................................................52.2.2会展经济的聚集性..............................................................................62.2.3会展经济的科技性..............................................................................62.3我国会展经济的起源与发展.........................................................................62.3.11949年至1978年的计划管理阶段...................................................62.3.21978年至2001年的计划向市场过渡阶段.......................................72.3.32001年至今的市场运行阶段.............................................................73贵阳市会展经济发展研究分析................................................................................93.1贵阳市会展经济发展现状.............................................................................93.1.1会展经济快速发展..............................................................................93.1.2场馆建设力度加大，硬件设备得到改善..........................................93.1.3政策性规章制度与管理体系的逐渐完善........................................103.2贵阳市发展会展经济的SWOT分析.........................................................103.2.1优势（strengths）.............................................................................103.2.2劣势（weaknesses）.........................................................................103.2.3机遇（opportunities）......................................................................113.2.4威胁（threats）.................................................................................113.3贵阳会展经济发展存在的问题分析...........................................................123.3.1基础硬件设施发展不完善................................................................123.3.2定位不明确........................................................................................123.3.3市场化程度低....................................................................................123.3.4宣传力度不够....................................................................................123.3.5缺少专业化的人才，教育培训力度不够........................................134贵阳市会展经济发展的对策建议..........................................................................134.1加快相关项目的建设，完善会展硬件设施...............................................134.2明确定位，增加品牌影响力.......................................................................134.3提高市场化程度...........................................................................................144.4加大会展活动的宣传力度...........................................................................144.5注重专业人才的教育，充实人力资源.......................................................145结论..........................................................................................................................16致谢..............................................................................................................................16参考文献......................................................................................................................171贵州会展经济发展对策研究——以贵阳市为例摘要：会展经济作为目前世界三大“无污染经济”之一的产业，目前越来越受到政府、媒体、企业与民众的重视。贵阳市2013年共举办490场会展活动，取得直接经济效益14亿元，带来综合经济效益105亿元，综合经济效益比去年增长了133%。贵阳市发展会展经济有其自身的优势，比如地理、气候以及政策方面的优势。但是目前贵阳市会展经济发展还存在更多的问题，比如基础设施薄弱、人才的匮乏、市场定位以及品牌价值的不明确、宣传不到位等。贵阳市会展经济发展潜力巨大，但其需要找到对应的措施来解决这些问题。本文也提出了一些建议以希望能够帮助贵阳市会展经济的发展。关键词：会展经济贵阳市品牌价值会展中心ResearchonthedevelopmentofexhibitioneconomyofGuiyangMaXinglongAbstract:Exhibitioneconomyhasattractedsignificantcoveragefromgovernment,media,enterprisesandpeopleasoneof“nopollutioneconomy”intheworld.Guiyangheld490numblesofexhibitionsandgot1.4billionyuanofdirecteconomicbenefit,10.5billionyuanofcomprehensiveeconomicbenefitwhatincreased133%thanlastyear.Guiyanghasitsownadvantagesonthedevelopmentofexhibitioneconomylikegeography,climateandpolicy.ButGuiyanghasmoreproblemsduringthedevelopmentofexhibitioneconomylikeweakinfrastructure,lackofqualifiedpersonnel,unclearlymarketpositioningandbrandvalue,lackofpropaganda.IthasahugepotentialofthedevelopmentofGuiyang’sexhibitioneconomy,butitneedstofindthecorrespondingmeasurestosolvetheseproblems.ThispaperputforwardsomesuggestionstohelpthedevelopmentofGuiyang’sexhibitioneconomy.Keywords:ExhibitioneconomyGuiyangCityBrandvalueExhibitioncenter21绪论1.1选题背景、目的和意义1.1.1选题背景会展业作为新的行业，在我国改革开放的不断深入以及国民经济持续发展的过程中，逐渐走入政府与经济学家们的视野，而且也越来越得到新闻媒体以及社会的广为关注。2009年2月，商务部出台了《关于抓好商贸会展促进消费有关工作的意见》，这一年，国家发改委、税务总局等部委也出台了一些税务扶持政策以支持会展业的发展。2012年，我国会展业直接产值约3500亿人民币，较20