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4120056()JOURNALOFZHEJIANGUNIVERSITYOFTECHNOLOGY(SOCIALSCIENCE)Vol.4No.1June2005:1006243032(2005)0120030205,(,310024):,,,,,:;;:F592.99:A,,1955,,,,,,1990,225,3,702000,50%,80%,,6850%,40,,(),,19703198018,9023,700(WaltDisneyWorld)1971(Orlando)108,,46614(MagicKingdom)(EOPCOT)(Disney-MGMStudio)(DisneysAnimalKingdom),,1998,33570,1,6,1,(TheUniversalStudio),,,,5,35(5),,,,:200-01-20:198-1,:1(km2)()()0.769.19(1955)13.7(1998)19550.7(1977):1304.6215.6(1998)1971EPCOT1510.6(1998)1982-9.5(1998)6.0(1998)2.11170017(1996)198419.437(1992)9.6(1994)19920.222001()2.80165.55()200510(15):,,(),1963,,4200212,[1]()21(Maudrodam)(LegGodt,),19686,,10m2,,90,31501992,44km220032km,1992,5:,,,;;,,;,,,,,2017,1943,()1,19834,,,,(6),,,(3)(6),,,5,13:17001991981981990141994810()4m260%,3511200141,,,8002,;;;1983(WindowonChina),2005,,()[2],3,1989,,,2500(1991)(1994)(1993)200,300,,,,30-100(3.5-12.3),80%-90%[3]200410,,150070%,20%,10%[4],,,,,,[5]():,,,;,,2/3,50%,300km(2),,():,,;,;,,,,,,231,:,,,,,,():,,8,(Tony),,,,:,,;():,,,,,,1971,10,,,():,,,,1/3;40%,,,,,,,,,,,,,,,,,,[6],,,,:(),,,,,21,,,+Mall,28.850m2,502,100WL,,,33H811()4,,,,,,,,Mall,,,,1988-199213%,,(),(VirtualReality),(),,,,,,,(),,,,,,,,,():,,,,,,,,,,(),,,,,,,,,,,10,(),;,,,,,,(3)438()4FeasibilitystudyofnetworkingmarketingforsportinggoodsinChinaQIYi-feng,ZHENGXiao-wei(DepartmentofAthleticsandMilitaryTraining,ZhejiangUniversityofTechnology,Hangzhou310032,China)Abstract:Networkmarketingreferstothebusinessactivitiesrangingfrommanufacturingtocon2sumption.Theseactivitiesareusuallyconductedbymeansofonlinenetwork,computercommunica2tionanddigitalswitchingmediatopursuethemaximumprofitsofenterprises.Basedonthepresentsituationofsportinggoodsdevelopmentinourcountry,thisarticlestudiestheconceptofnetworkmarketing,analyzesconsumptiongroupsanddiscussestheadvantagesofcarryingoutnetworkmar2ketingofsportinggoodsinourcountry.Keyword:sportinggoods;networkmarketing;conventionalmarketing(:)(34):[1],.[J].,2003,(5):16-19.[2],.[J].,2001,(4):34-38.[3].21[M].:,2003.[4].[N].,2005-04-04(9).[5].[N].,2001-08-27(4).[6].[M].:,2000.ThesituationofthemeparksintheworldandthedevelopmenttrendofmanagementstrategiesZHENGJiang-ning,ZHOUChun-fa(CollegeofZhijiang,ZhejiangUniversityofTechnology,Hangzhou310024,China)Abstract:Thedevelopmentoftheworldsthemeparkshasenteredthesamequalitycompetingstageandthemanagersoftheparksareadjustingtheirpresentmanagementstrategies.Themainstrategiesaretoexploittheshortvacation,toencouragethetouristsparticipationandtoapplyhighscienceandtechnology.Thereareothermeasuresthatincludethecombinationwiththeshoppingmallandreales2tateaswellasthevariouspromotionchannels.Ky;y;()83ewords:themeparkmanagementstrategdevelopmenttrend: