旅游市场营销学复习资料

如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragmaticnormalizationsystem,constantlyconsolidateandexpandeducationalpracticeachievements,makepeoplesatisfied.Therecentreformgoal:PoliticalQualityBureauandallPartymembersandcadres,furtherimprovethequalityofthebusiness;thefourwinds,twoproblemhasbeeneffectivelysolved.Themiddlegoalofthereform:oppositionpartyandgovernmentausteritywaste自考《市场营销学》复习资料第一章导论第一节旅游市场一、旅游市场的概念:旅游市场的概念具有多种表述：传统的旅游市场是指旅游者与旅游经营者双方买卖旅游产品的场所；经济学意义上的旅游市场是指在旅游产品交换过程中所反映的各种经济行为和经济关系的总和。市场营销学上的旅游市场是指旅游者、旅游经营者、旅游产品三要素组成的统一体。所以，这三个要素，互为条件，相互制约，共同组成旅游市场。二、旅游市场的特点：(1)旅游市场全球性；（2）旅游市场异地性；（3）旅游市场波动性；（4）旅游市场高度竞争性；第二节旅游市场营销一、市场营销市场营销是通过组织或者个人对思想（或主意）、货物和劳务的构想、定价、促销和渠道等方面的计划和执行，以达到个人和组织的预期目标的交换过程。市场营销基本含义：（1）市场营销的主体既包括以一定形式出现的法人，也包括自然人：既包括盈利性企业，也包括非营利性组织，如政府、学校、医院、宗教团体等。（2）市场营销主体都有自己营销目的，并且要达到营销目的，就必须通过市场同别人交换产品或服务，以满足别人的需要和欲望。（3）市场营销的商品不仅包括单一的货物产品，还包括思想、劳务等非物质形态产品。（4）市场营销的活动从调研市场需求开始，之后进行产品设计、生产、销售，直至售后服务结束，贯穿生产领域、流通领域和消费领域。二、旅游市场营销（一）旅游市场营销的概念旅游市场营销是旅游企业或其他组织通过对旅游产品的构思、定价、促销和分销的计划与执行过程，以满足旅游者需求和实现旅游企业目标。旅游市场营销的含义：（1）旅游的主体主要是各种旅游企业，如宾馆、饭店、旅行社和风景点等，但也包括非营利性的政府有关机构，如旅游管理局等。（2）所有的旅游企业或其他组织都有自身的营销目的，要实现其营销目的，就必须通过市场交换其旅游产品，以满足交换者的需要和欲望。（3）旅游市场营销的旅游产品主要是以服务产品为主，如导游服务、预订服务等，同时也有实物产品，如旅游纪念品。（4）旅游市场营销是综合性、全方位的营销活动，涉及到社会的各个方面。由于旅游产品是由食、住、游、行、娱、购六个要素组成的整体产品，因而，旅游市场营销活动会涉及餐饮、住宿、交通、娱乐、商业等行业。三、旅游市场营销观念的发展营销观念是指导游企业从事旅游营销活动的思想观念和经营哲学，是旅游企业一切经营活动的出发点，也是旅游企业制定营销战略和策略的根本指导思想。如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragmaticnormalizatio