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AssessmentofJDmallandTaobao.comArisa李佳佳013411233AbstractInthispaperIwillassessthetwogroupspresentation.TheyareJDandTaobao.com.Personally,thetwogroup’sperformanceshouldscored‘credit’becausetheyintroducedthewebsitebothfromthebackgroundofthewebsite,businessmodel,productstrategy,pricestrategyaspectsandproposedtheproblemsoftheenterprise’sbusinessmodel,whichreflectactualproblemsofbothenterprises.Myworkistomakesomeadditionoftheiranalysis.mainlyontheprofitmodelandbusinessmodel.Becausetoachievethestrategyofthetwocompanies(tomaximizethetradingvolumeandmonopolythee-businessmarketinchina),thesetwosub-strategyisessentialwhilethetwogroupsdidnotanalysisthemperfectly.ValuesofmyworkToevaluatethetwoe-business’sbusinessmodelandgivemysuggestionstoimprovetheexistingbusinessmodel.thengivepersonalproposalaboutthetaobao.com’sselflogisticsystemandJD’sselfpaymentplatform.Allofthesecanhelpreadersunderstandthestrategiesofthetaobao.comandJDmallcomprehensively.Summariesofthetwogroups’presentations:Firstly,thetwogroupsintroducedthebackgroundofthetwowebsites.theyaretheChinesetopOnlineretailersandestablishedinchinainaround2000,whicharein1998(JD)and2003(taobao.com)respectively.Atthattimetheinternetjustsetupinchina.Taobao.comTaobao.comfoundedbyAlibabacompany.IthascreatedmiracleintheInternete-commerceenterprises.Itsusergroupstendtoconsumers,oradailyoperationmorebyconsumerstodominatethetaobao.com.AliWangwang,Alipayarethemajorpower“weapon”oftaobao.com.ThemostcharacteristicshouldbeAliWangwangthisinstantmessagingsoftware,contactormessagetothebuyersandsellersareveryconvenient.InadditiontoAlipayforthebuyertoprovidepaymentguarantee.buyersinthepurchaseofmorewithoutanymenacefromtherear.Thatisthebeginningofthecreationisregardedasthemostsuccessfuldomesticnetworkinvestmentprojects,inadditiontocreativelylaunchedthepaytreasureproducts,willrisknetworktransactionsisreducedtoaminimum,butalsotocarryoutall-roundcooperationwithICBC,ChinaMerchantsBank,improvetheindividualtransactionsonlinepaymentplatform.Apartfromalipayandaliwangwang,thefeaturesoftaobao.comareFreestrategy,membership.JDmall(360buyJingdong.com)AsthelargestmarketofB2C3Cproducts(computer,communicationandconsumerelectronics)onlineshoppingChinaprofessionalplatform,360buyJDmallintraffic,clickthroughrate,salesandindustryvisibilityandinfluence,allcomefirstonthelistinthedomestic3Conlineshoppingplatform.ThefeaturesofJDmallareincludingcheaperprice,immediatesellschannel,bycrestingnewconsumptionhabitforpromoting.Inconclusiontaobao.comwhichisaplatformtowin,torelyonitshugeecologicalchainwiththeverticalB2Cforthemarket.WhileJDmallismorefightinisolation.Inthepurchaseofgoods,inventoryanddelivery,customerserviceareasshouldbeartheresponsibility.JDmallTaobao.comCEODONGQIANGLIUYONGZHANGBusinessmodelB2CC2C,B2CPaymentOnlinepayment,thirdpartypayment,cashondelivery,thepostofficeremittancethirdpartypayment(Alipay)Product3CproductsanddailynecessitiesTherangeofproductsFeatureservices5-daysafter-sellsecurityDIYinstalledservicedoor-to-doorservicepriceprotectservicecommoditygenerationservice360degreevideodisplayserviceinstantauctionshippingevaluationsystemChargesgetadvanceonly.Theactualchargeswillbeaccordinglyatcost.Provide100%qualityassuranceproducts7daysnoreasontoreturnaftersaleserviceToprovidepurchaseinvoicesandshoppingcashintegralservicesTheabovearethemaincontentofthetwowebsitepresentedbythetwogroups.Personallybothofthemhavedoneagoodjob.Butmaybetheycandosomeimprovementinthefollowingaspects.ProfitmodelFortaobao.comthemainsourceofincomeorwithadvertisingrevenue.Besides,thereischargingbail.Fromtaobao.comprofitmodelpointofview,Taobao.comthroughsharingtaobao.comover56000000members,andhigh-qualitygoods,7daysnoreasontoreturnserviceandshoppingintegralactivitiestoattracthigh-endconsumernetwork.Atthesametime,taobao.comtobringbettersafeguardtothebusinessdomainofbusiness.ButaddingTaobao.comandtheuseofTaobao.combusinessservicesarerequiredtopayacertaincost.FirstofallbusinessestojoinTaobao.combusinessdomaintothethirdpartytopayaRMB198feeinformationconfirmation,usedtochecktheuser'sidentityinformation.Secondly,accordingtothelevelofserviceandusetheshop,paydifferentfeesanddeposit.TheTaobao.commerchantsaredividedintothreeclasses,eachclasstoenjoytheserviceisdifferent,payservicefeesaredifferentaccordingly.Taobao.comshopwillbeinaccordancewithA,B,Cmarginofthreeshops,eachchargedifferentamountofdeposit.Inadditiontoguaranteetheprofitmodel,taobao.comsince2007Julyofficiallylaunchedtheonlineadvertisingbusiness,willbethesiteofimportantBanneradvertisingandsearchresultsoftherightadvertisingsales.Thenetworkadvertisementserviceisthefirstprofitmodeltaobao.comofficiallyannounced,mainlyreferstothedevelopmentofnetworkmarketingchannels,includingtheflagshipstorebrandconstruction,agentrecruitmentmethods,suchashelpadvertiserstoenhancethebrand,tohelpcustomerstopromotesales.Inaddition,taobao.comtoadvertisersintroducedvalue-addedserviceplan,includingbrandpromotion,marketresearch,consumerresearch,communityactivities,etc..Atalowpriceandevensacrificemarginwaytogetlarge-scales