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SectionCDirections:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA.,B.,C.andD..YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronAnswersheetwithasinglelinethroughthecentre.PassageOneQuestions46to50arebasedonthefollowingpassage.Interactivetelevisionadvertising,whichallowsviewerstousetheirremotecontrolstoclickonadvertisements,hasbeenpushedforyears.NearlyadecadeagoitwaspredictedthatviewersofFriends,apopularsituationcomedy,wouldsoonbeabletopurchaseasweaterlikeJenniferAniston'swithafewtapsontheirremotecontrol.It'sbeentheyearofinteractivetelevisionadvertisingforthelasttenortwelveyears,saysColinDixonofadigital-mediaconsultancy.SothenewsthatCablevision,anAmericancablecompany,wasrollingoutinteractiveadvertisementstoallitscustomersonOctober6thwasgreetedwithsomeskepticism.Duringcommercials,anoverlaywillappearatthebottomofthescreen,promptingviewerstopressabuttontorequestafreesampleororderacatalogue.Cablevisionhopestoallowcustomerstobuythingswiththeirremotecontrolsearlynextyear.Televisionadvertisingcoulddowithaboost.Spendingfellby10%inthefirsthalfoftheyear.Thepopularizationofdigitalvideorecordershascausedadvertiserstoworrythattheircommercialswillbeskipped.SomeareturningtotheInternet,whichischeaperandoffersconcretemeasurementslikeclick-throughrates—especiallyimportantatatimewhenmarketingbudgetsaretight.Withthelaunchofinteractiveadvertising,manyofthedollarsthatwenttotheInternetwillcomebacktotheTV,saysDavidKlineofCablevision.Orsotheindustryhopes.Intheory,interactiveadvertisingcanengageviewersinawaythat30-secondspotsdonotUnileverrecentlyrananinteractivecampaignforitsAxedeodorant(除臭剂）,whichkeptviewersengagedformorethanthreeminutesonaverage.Theamountspentoninteractiveadvertisingontelevisionisstillsmall.Magna,anadvertisingagency,reckonsitwillbeworthabout$138millionthisyear.Thatfallsfarshortofthebillionsofdollarspeopleonceexpectedittogenerate.ButDirecTV,ComcastandTimeWarnerCablehaveallinvestedinit.AneweffortledbyCanoeVentures,acoalitionofleadingcableproviders,aimstomakeinteractiveadvertisingavailableacrossAmericalaterthisyear.BrightLineiTV,whichdesignsandsellsinteractiveads,saysinteresthassurged:itexpectsitsrevenuesalmosttotriplethisyear.BSkyB,Britain'sbiggestsatellite-televisionservice,alreadyprovides9millioncustomerswithinteractiveads.Yettherearedoubtswhetherpeoplewatchingtelevision,aleanbackmedium,craveinteraction.Click-throughrateshavebeenhighsofar(around3-4%,comparedwithlessthan0.3%online),butthatmaybearesultofthenovelty.Interactiveadsandviewersmightnotgowelltogether.46.WhatdoesColinDixonmeanbysayingIt'sbeentheyearofinteractivetelevisionadvertisingforthelasttenortwelveyears(Lines4-5,Para.1)?A.Interactivetelevisionadvertisingwillbecomepopularin10-12years.B.Interactivetelevisionadvertisinghasbeenunderdebateforthelastdecadeorso.C.Interactivetelevisionadvertisingissuccessfulwhenincorporatedintosituationcomedies.D.Interactivetelevisionadvertisinghasnotachievedtheanticipatedresults.47.Whatisthepublic'sresponsetoCablevision'splannedinteractiveTVadvertisingprogram?A.Prettypositive.B.Totallyindifferent.C.Somewhatdoubtful.D.Rathercritical.48.WhatistheimpactofthewideuseofdigitalvideorecordersonTVadvertising?A.IthasmadeTVadvertisingeasilyaccessibletoviewers.B.Ithelpsadvertiserstomeasuretheclick-throughrates.C.IthasplacedTVadvertisingatagreatdisadvantage.D.Itenablesviewerstocheckthesalesitemswithease.49.WhatdowelearnaboutUnilever'sinteractivecampaign?A.ItprovestheadvantageofTVadvertising.B.Ithasdonewellinengagingtheviewers.C.Ithelpsattractinvestmentsinthecompany.D.IthasboostedtheTVadvertisingindustry.50.Howdoestheauthorviewthehithertohighclick-throughrates?A.Theymaybeduetothenovelwayofadvertising.B.Theysignifythepopularityofinteractiveadvertising.C.TheypointtothegrowingcuriosityofTVviewers.D.Theyindicatethefuturedirectionofmediareform.PassageTwoQuestions51to55arebasedonthefollowingpassage.Whatcanbedoneaboutmassunemployment?Allthewiseheadsagree:there'renoquickoreasyanswers.There'sworktobedone,butworkersaren'treadytodoit—they'reinthewrongplaces,ortheyhavethewrongskills.Ourproblemsarestructural,andwilltakemanyyearstosolve.Butdon'tbotheraskingforevidencethatjustifiesthisbleakview.Thereisn'tany.Onthecontrary,allthefactssuggestthathighunemploymentinAmericaistheresultofinadequatedemand.Sayingthatthere'renoeasyanswerssoundswise,butit'sactuallyfoolish:ourunemploymentcrisiscouldbecuredveryquicklyifwehadtheintellectualclarityandpoliticalwilltoact.Inotherwords,structuralunemploymentisafakeproblem,whichmainlyservesasanexcusefornotpursingrealsolutions.Thefactisjobopeningshaveplungedineverymajorsector,whilethenumberofworkersforcedintopart-timeemploymentinalmostallindustrieshassoared.Unemploymenthassurgedineverymajoroccupationalcategory.Onlythreestates,withacombinedpopulationnotmuchlargerthanthatofBrooklyn,haveunemploymentratesbelow5%.Sotheevidencecontradictstheclaimthatwe'remainlysufferingfromstructuralunemployment.Why,then,hasthisclaimbecomesopopular?Partoft