湖滨国际2020直播购房节方案

XiushuifirstlivehousepurchaseFestival线上购房钜惠全城万元礼品+红包策划单位：修水湖滨国际执行单位：众驰传媒、修水论坛2020修水湖滨国际首届新春直播购房节目录系统集中直播内容贰PLEASEWRITEYOURTEXT活动概括壹PLEASEWRITEYOURTEXT系统集中直播流程叁PLEASEWRITEYOURTEXT抖音直播肆PLEASEWRITEYOURTEXT伍活动收益及费用PLEASEWRITEYOURTEXT活动概括壹PLEASEWRITEYOURTEXTheSpringFestivalisthemostimportantfestivalinChina.Peopleusuallydecoratethedoorsandwindowswithredpapercuts.becouseredmeansgoodluck.Peopleusuallycleanhousetoo.becousetheywanttosweepawaybadluck.Childrencangetsomenewclothesorpresentsfromtheirparentsandgrandparents.OnNewYear'sEve,familyalwayshaveabigdinner.EverybodyarewatchTVandtalk.Inthemidnight,thereusuallyfairworks.OnNewYear'sDay,peopleusuallyputontheirnewclothesandvisittheirfemilyandfriends.Theyusuallysay:HappyNewYear'sDay.TheSpringFestivalfinishesattheLanternFestivalaftertwoweeks.Peopleusuallyeatakindofricedumplingcalledyuanxiao.Itcantakepeoplegoodluckalltheyearround.活动概括活动宗旨和目标疫情期间，返乡购房群体并非无需求，因线下销售渠道（售楼部/地推渠道）关闭，购房者无法了解湖滨国际的项目信息，更无法与本楼盘取得有效沟通联系，湖滨国际开展的首届直播购房节，利用A系统集中直播+线上售楼部B抖音号运营+直播，打通疫情期间买房卖房供需无障碍宣传沟通通道，让购房者在家一站式看房选房；通过直播全面直观的将项目优势卖点展示给购房者，并在结合小程序线上售楼部，加载送红包/送礼/打折/特惠房等营销形式，直接实现楼盘与购房者确定购房意向，根据疫情情况选择适当方式及时间实现成交。活动概括活动地点、时间时间：20202.18——20202.28（暂定）地点：湖滨国际售楼中心+各置业顾问直播空间主题：2020湖滨国际首届新春直播购房节直播形式：系统集中直播+抖音直播客群：修水返乡置业者+新春购房者内容：红包派发、礼品互动、项目简介、置业政策系统集中直播内容贰PLEASEWRITEYOURTEXTheSpringFestivalisthemostimportantfestivalinChina.Peopleusuallydecoratethedoorsandwindowswithredpapercuts.becouseredmeansgoodluck.Peopleusuallycleanhousetoo.becousetheywanttosweepawaybadluck.Childrencangetsomenewclothesorpresentsfromtheirparentsandgrandparents.OnNewYear'sEve,familyalwayshaveabigdinner.EverybodyarewatchTVandtalk.Inthemidnight,thereusuallyfairworks.OnNewYear'sDay,peopleusuallyputontheirnewclothesandvisittheirfemilyandfriends.Theyusuallysay:HappyNewYear'sDay.TheSpringFestivalfinishesattheLanternFestivalaftertwoweeks.Peopleusuallyeatakindofricedumplingcalledyuanxiao.Itcantakepeoplegoodluckalltheyearround.系统集中直播线上直播系统直播内容：1、1000元/楼（建议）盘用户互动红包派发；2、前50名进直播间留言互动礼品派发（留联系电话登记或凭前50名发言截图待售楼中心开放后领取）；3、项目介绍加提问互动（首个回答提问者留联系方式或凭发言截图待售楼中心开放后领取）；4、项目针对线上购房优惠信息公布；5、将意向客户引入修水论坛自定义对应的各自楼盘线上售楼部；6、最终本场直播邀请人数前三名给予奖品公布（领取方式同上）。系统集中直播线上售楼部线上售楼部内容（已完善）：1、本项目简介；2、本项目效果图加户型图；3、本项目优惠信息；4、本项目联系方式（电话+微信）。系统集中直播流程叁PLEASEWRITEYOURTEXTheSpringFestivalisthemostimportantfestivalinChina.Peopleusuallydecoratethedoorsandwindowswithredpapercuts.becouseredmeansgoodluck.Peopleusuallycleanhousetoo.becousetheywanttosweepawaybadluck.Childrencangetsomenewclothesorpresentsfromtheirparentsandgrandparents.OnNewYear'sEve,familyalwayshaveabigdinner.EverybodyarewatchTVandtalk.Inthemidnight,thereusuallyfairworks.OnNewYear'sDay,peopleusuallyputontheirnewclothesandvisittheirfemilyandfriends.Theyusuallysay:HappyNewYear'sDay.TheSpringFestivalfinishesattheLanternFestivalaftertwoweeks.Peopleusuallyeatakindofricedumplingcalledyuanxiao.Itcantakepeoplegoodluckalltheyearround.系统集中直播流程筹备阶段1、人员筹备：置业顾问1-2名（因疫情期间，不建议多人至售楼处）人员要求：A、沟通表达能力强；B、形象气质佳上镜感强；C、对项目及置业政策熟知；D、着项目工装工牌。2、场地筹备：各售楼中心场地要求：A、卫生清洁；B、灯光开启充足；C、新春氛围布置；D、案场封闭安静；E、网络畅通。3、资料筹备：项目简介/互动提问问题/置业政策。4、物料筹备：A、1000元线上红包；B、小份随手礼50份；C、互动礼品若干（根据提问问题数量自备）；D、邀请奖品前三名奖品。5、完善本楼盘线上售楼中心资料。系统集中直播流程宣传阶段1、各本项目合作的公众号推文、H5链接前三天高密度宣传推广；2、要求全体员工微信朋友圈转发本次活动全部推文链接；3、每场直播前预热邀请好友观看万元线上红包+礼品。系统集中直播流程执行阶段1、人员按安排直播时间节点提前1小时到底案场准备；2、按直播流程进行有序直播拜年新春寄语+抗击疫情寄语→开场互动（开场随手礼+红包）→项目分篇介绍+提问礼品互动→项目返乡/新春置业优惠政策介绍→导流至修水论坛及本项目已完善的线上售楼部本项目收集意向客户→公布邀请前三名给予奖品；3、及时回复在线上售楼中心意向客户留言及互动沟通；4、售楼中心开放后，根据直播留存数据兑现礼品。系统集中直播流程直播时间安排时间（先到先选）直播内容2月18日上午10:30-11:30项目住宅直播2月18日下午15:00-16:00项目商业直播抖音直播肆PLEASEWRITEYOURTEXTheSpringFestivalisthemostimportantfestivalinChina.Peopleusuallydecoratethedoorsandwindowswithredpapercuts.becouseredmeansgoodluck.Peopleusuallycleanhousetoo.becousetheywanttosweepawaybadluck.Childrencangetsomenewclothesorpresentsfromtheirparentsandgrandparents.OnNewYear'sEve,familyalwayshaveabigdinner.EverybodyarewatchTVandtalk.Inthemidnight,thereusuallyfairworks.OnNewYear'sDay,peopleusuallyputontheirnewclothesandvisittheirfemilyandfriends.Theyusuallysay:HappyNewYear'sDay.TheSpringFestivalfinishesattheLanternFestivalaftertwoweeks.Peopleusuallyeatakindofricedumplingcalledyuanxiao.Itcantakepeoplegoodluckalltheyearround.抖音直播抖音账号运营+直播抖音直播内容：1、抖音账号运营蓄粉A、抖音账号的自运营；B、制作内容为：普及购房置业的基础知识+湖滨国际项目卖点/优惠政策；2、抖音直播A、各置业顾问抖音运营+直播培训；B、各置业顾问抖音直播流程+内容设计；C、各置业顾问开通抖音直播功能；D、置业顾问按公司规定时间进行直播。3、抖音直播时间安排：规定直播时间：2月18日起-2月？日每晚20:00活动收益及费用预算伍PLEASEWRITEYOURTEXTheSpringFestivalisthemostimportantfestivalinChina.Peopleusuallydecoratethedoorsandwindowswithredpapercuts.becouseredmeansgoodluck.Peopleusuallycleanhousetoo.becousetheywanttosweepawaybadluck.Childrencangetsomenewclothesorpresentsfromtheirparentsandgrandparents.OnNewYear'sEve,familyalwayshaveabigdinner.EverybodyarewatchTVandtalk.Inthemidnight,thereusuallyfairworks.OnNewYear'sDay,peopleusuallyputontheirnewclothesandvisittheirfemilyandfriends.Theyusuallysay:HappyNewYear'sDay.TheSpringFestivalfinishesattheLanternFestivalaftertwoweeks.Peopleusuallyeatakindofricedumplingcalledyuanxiao.Itcantakepeoplegoodluckalltheyearround.1、前期预热宣传推广预计破5万爆光量，宣传推广楼盘信息及优惠政策；2、系统集中直播，两场预