corporate-culture

CorporatecultureTheessentialpartofCorporationCorporatecultureintroducioncultivationexamplesforming第一章文化知识概述Whatiscorporateculture第一章文化知识概述1.Somemeaningfulslogans1.Alittleintegrityisbetterthananycareer.(诚信哪怕再微小，都比任何事业重要。)2.Appreciationisawonderfulthing:Itmakeswhatisexcellentinothersbelongtousaswell.(欣赏的奇妙之处在于,它能让我们自己也拥有被欣赏者的优点。)3.“Impossible”willbeonlyinthedictionaryoftheeliminatedindividuals(“不可能”只存在被淘汰人的字典里)CorporatecultureintroducioncutivationexamplesformingGenerationofcorporateculturefactorsHistoryGeographicalpositionBusinessnatureLeaderCompanydevelopmenttracklessonsandachievementsLeaderdistinguishedandoutstandingsetcleartargetsinspiringandenergeticgatherteammemberssetcleartargetsGeographicalpositioncultureresourceenvironmentBusinessnaturestableandunitedspecificdemandsrules•regulateemployees•inspireemployees•senseofresponsiblityandbelonging•achievereputation•becharacteristic•maintainthestablityandunityCorporatecultureintroducioncutivationexamplesformingPPT模板下载：行业PPT模板：节日PPT模板：素材下载：背景图片：图表下载：优秀PPT下载：教程：教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：论坛：模板下载：行业PPT模板：节日PPT模板：素材下载：背景图片：图表下载：优秀PPT下载：教程：教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：论坛：’sTGIF(thanksgodit’sFriday)StaffmeetingSuitableEnviron-mentAtthesametime,wealsoneedanappropriateworkplaceHereWecan……SetanexampleJohnD.RockefellerandAgybertAdropofoilandFourcentsabarrel,StandardOilSetasloganfindanexampleStaffrespecthimCorporateculturecultivatedAddressproblemsandmakedecisionsonthebasicofyourcorporateculturecorporatecultureourCorporatecultureshouldbeourprincipleActionsspeaklouderthanwords.Corporateculturecanneverbedevelopedunlesswepracticeit.Findingproblemsandsolveit,togetherwithdecisionmaking,mainlymakeupthetasksofacorporate.Doingthembasedonprinciple,whateverhappens.Corporateculturewillsoonbeemphasizedandcultivatedbystaffsuccessfully.Corporatecultureintroducioncutivationexamplesforming2COMPARISONOFTRADITIONALANDMODERNCORPORATECULTURE————张缪言HEREISANEXAMPLEOFATRADITIONALCOMPANY——TONGRENTANGTONGRENTANGTongRenTangisafamoustraditionalChinesemedicineindustry,TongRenTangwasfoundedin1669,ithasahistoryofnearlythreehundredyears.INTRODUCTIONTherearethreeconceptionsinit’scorporateculture.ReputationbrilliantImagebrilliant•Honestanddedicated•Nevercutcorners——Makemedicinefortheroyalty•makenoexception•Makemedicinetobenefitmankind•Improvetheenterprisevisibilityandreputationthroughmedia.•Improvethecohesionoftheenterprisebyruntheirownnewspaper.QualitybrilliantHEREISANEXAMPLEOFAMODERNCOMPANY——TAOBAOTONGRENTANGTaobaothelargestnetworkofAsia,itwasfoundedinMay2003.Theydevelop500millionusersin20years……INTRODUCTIONTaobaohasthreemaincorporatecultures.WuxiacultureHandstandculture•GoodcustomerserviceisthemissionofeveryTaobaostaff.•EachnewhirewilltakeanicknamefromWuxia.Usedifferentnamebetweenworkandlife•Ifthenewstaffcan’thandstand,hecan’tgetthejob.TheyhavehandstandgameeveryyearThewaiterculture•Thisshortenthedistancebetweenthecustomerserviceandtheuser•Makeworkandlifedifferent.Thepressureofworkwillnotbebroughttolife,andthetroublesoflifewillnotbebroughttowork•Afterhandstanding,youwillfindthatseeingproblemsInanotheranglewillbringyouinspirations.THEDIFFERENCEPaymoreattentiontoTraditionofinheritanceTraditionalcompanyModerncompanyPaymoreattentiontoinnovationExertemployeetalentStrictlyfollowthestandardToattractcustomersbymeetingtheneedsofcustomersToattractcustomersbyimprovingthemselves第一章文化知识概述summarycompaniesindividuals第一章文化知识概述