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P&G组长：任亚伟组员：王旭东安海燕袁家祺陈雪芳王巧益金香美费帆P&GBrandproductsP&GCompanyDrivenbypassionatepeopleandacommonpurpose,P&Gbringsbelovedbrandstoconsumersaroundtheworld—includingour50LeadershipBrandsthatareamongtheworld’smostwellknownhouseholdnames.P&G1.Purpose&PeopleThePowerofPurposeCompanieslikeP&Gareaforceintheworld.OurmarketcapitalizationisgreaterthantheGDPofmanycountries,andwemarketourproductsinmorethan180countries.Withthisstaturecomesbothresponsibilityandopportunity.Ourresponsibilityistobeanethicalcorporatecitizen—butouropportunityissomethingfargreater,andisembodiedinourPurpose.P&GOurPurposeWewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworld’sconsumers,nowandforgenerationstocome.Asaresult,consumerswillrewarduswithleadershipsales,profitandvaluecreation,allowingourpeople,ourshareholdersandthecommunitiesinwhichweliveandworktoprosper.P&G2.HeritageSince1837,P&Ghasbuiltarichheritageoftouchingconsumers’liveswithbrandsthatmakelifealittlebettereveryday.Thissimplepurposehasenabledustobecomeoneoftheworld’sleadingconsumerproductscompanies—andwillcontinuetoguideusasweseektoimprovelivesnowandforgenerationstocome.P&GFeaturedStoriesBirthofanIcon:OLAYSince1952,thisiconicbrandhashelpedwomenallovertheworldfeelmoreyouthfulandmorebeautifuleveryday.P&GFeaturedStoriesPilgrimagetoCincinnatiProcter'shardshipsfollowedhimtotheNewWorld,wherecholeraclaimedhiswife'slifeupontheirarrivaltoCincinnati.P&GFeaturedStoriesCommemoratingOur175thWethankourpartnersfortheirthoughtsandhonortheircreativitybysharingsomeoftheirgreetingswithyou.P&G3.CoreStrengthsP&Gfocusesonfivecorestrengthsrequiredtowinintheconsumerproductsindustry.Wearedesignedtoleadineachoftheseareas.P&GConsumerUnderstandingNocompanyintheworldhasinvestedmoreinmarketresearchthanP&G.Weinteractwithmorethanfivemillionconsumerseachyearinnearly100countries.Weconductover15,000researchstudieseveryyear,andinvestmorethan$350millionannuallyinconsumerunderstanding.Theinsightswegainhelpusidentifyopportunitiesforinnovationandbetterserveandcommunicatewithourconsumers.P&GInnovationP&Giswidelyrecognizedastheindustry’sglobalinnovationleader.Nearlyallorganicsalesgrowthoverthepastdecadehascomefromnewbrandsorimprovedproducts.Wecollaboratewithaglobalnetworkofresearchpartners,andmorethanhalfofallproductinnovationcomingfromP&Gtodayincludesatleastonemajorcomponentfromanexternalpartner.P&GBrand-BuildingP&Gisthebrand-buildingleaderofourindustry.We’vebuiltthestrongestportfolioofbrandsintheindustrywith50leadershipbrandsthatareamongsomeoftheworld’sbest-knownhouseholdnames–andwhichtogethermakeup90%ofP&G’ssalesandmorethan90%ofprofits.Twenty-fiveofthesebrandseachgeneratemorethan$1billiondollarsinannualsales.P&GGo-to-MarketWe’veestablishedindustry-leadinggo-to-marketcapabilities.P&Gisconsistentlyrankedbyleadingretailersinindustrysurveysasapreferredsupplier.We’realsofrequentlyrankedastheindustryleaderinawiderangeofcapabilities,includingclearestcompanystrategy,brandsmostimportanttoretailers,strongbusinessfundamentalsandinnovativemarketingprograms.P&GScaleP&Giscreatingscaleadvantagebyintegratingacrossourenterprise,consistentlyactingasoneCompanyacrossourbusinessesandmarkets.ByharnessingthestrengthofourbrandsandcategoriesasoneCompany,wecanbetterservemoreconsumersaroundtheglobe.Withallofourbrands,businesses,andpeopleworkinginunison,wecancreatescaleadvantagesbyallocatingresourcesmorestrategicallyandefficientlythananyindividualbusinesscandoonitsown.Thiscombinationisgreaterthanthesumofitsparts—andwearefocusedonmaximizingitspotential.P&G4.GlobalStructure&GovernanceOuruniqueorganizationalstructureofferstheglobalscalebenefitsofaninternationalcompanyandthelocalfocustoberelevantforconsumersinmorethan180countrieswhereourbrandsaresold.Ourcorporatestructureprovidestheframeworkthatallowsustotapthebenefitsofaglobalorganizationwithspeedandefficiency.Ourglobaloperationskeepusintouchwithourlocalcommunities.Andourstronggovernancepracticesensurethatweconductouroperationswithconsistentlyhighstandardsandintegrity.P&G5.ExternalRecognitionP&Gisrecognizedasaleadingglobalcompanyandacompanycommittedtocreatingadiverseworkplace.P&GFortuneRanked#5amongthe“GlobalMostAdmiredCompanies”.Consistent#1rankingwithinindustryon“MostAdmired”listfor26of27totalyearsandfor14yearsinarow.P&GBarron'sBarron'sRanked#10onthe“World’sMostRespectedCompaniesList”.BloombergBusinessweekRanked#25amongthe“World’sMostInnovativeCompanies”.BloombergBusinessweekP&GDowJonesSustainabilityIndexesNamedtolistoftheGlobal100MostSustainableCorporationsintheWorld,withtoprankingsfrom2000–2011.RankedamongtheGlobal100MostSustainableCorporationsintheWorld.P&GSymphonyIRIGroupOutstandingAchievementinInnovationaward,recognizingP&Gasthemostinnovativemanufacturerintheconsumerpackagedgoodsindustryforthelastdecade.Recognizedforusinginnovationtolaunchfourofthetenmostsuccessfulnewproductsof2010.P&GAMR&AMRRanked#3ontheResearchSupplyChainTop25.NationalAssociationforFemaleExecutivesRecognizedbytheNationalAssociationforFemaleExecutivesasoneoftheTop50CompaniesforExecutiveWomen.Nati