中国体育用品展会现状及发展策略的研究

29520099JournalofGuangzhouSportUniversityV0129No5SepL2009(100088)G8183A1007323X(2009)05000907ResearchontheStatusQuoofSportingGoodsExhibitionsinChinaandTheirDevelopmentStrategiesYANGTielilCHENWenqian2(CapitalInstituteofPhysicalEducationBeijing100088China)AbstractInordertocomprehensivelyfindoutthestatusquoofsportinggoodsexhibitionsinchinaandputforwardtheaccordingeffectivedevelopmentstrategiesbyusingtheresearchmethodsofliteraturereviewsquestionnairesandstatisticsthisstudyhasclassifiedthetypesofsportinggoodsexhibitionsandstudiedtheSCalesandbenefitsofsportinggoodsexhibitionsofdifferenttypesAtthesametimethestudyhassurveyedtheopinionsoftheexhibitiondealersandspectatorsabouttheexhibi-tionscaleproductsservicesandbrandsFinallythestudyputsforwardsomedevelopmentstrategiesforthesportinggoodsexhibitionsinourcountrysuchorientationorganizationexhibitiongoodstalentspromotionserviceandbrandKeywordssportinggoodsexhibitiondevelopmentstrategy20_2519200320090315(1958)802]20042467lO92911125CNKI1979200740122006200721()4004001001001R=087R=09213WindowsExcelSPSS2211019932l20022001200611122001200623221358220012006_200l20022003200420052006719132425231112444652516255524122234143751311948222212001_200650732219932919,98200120023()(ISGF)()(ISPOChina)()()()22518()45UISPOSuperShow2222221199160ICASTEFTYEX4200020049741122222664801446275196136http(In2)130001490020970()260274420()108()606072http(m2)3000600065001000015000()60100100150207()204036hupsportstomcomArehive1020235420038i356732htirdhttpringpadcn5844forumz3hbjradiobOiz6tczvarehiverezvtid624732h1html22232004(7)7200420072004z200sz2007(in2)37006700870012000()lOO84105()10000150001565715000()107137154()293768http=14992http(8)8ABCDEFG9ABCDEF33230918114811888(9)(332)(309)(181)(148)232MM2902l4010l11010753050ll1125442536257125117545312597522514255125215953522352529251035975445292511551655233204239912()202004200620045500m2300m298771420051513000m2650m226010H13856030234()()3ooo29()13235148014115343875132759529253775167567515315367514522514363512752258754053451253752424114242243J29244245246247331323334[1][J]20067[2][J]2006712[3]2004[M]2004[4]2005[M]2005[5][M]200691[6]JeAnnaAbbott()AgnesDeFranco()[M]200471-76[7][M]20057784[8][M]1999[9][M]19982006[10][M]200613[11][M]2004[12][M]Jg'r2005[13][M]y-,1k2006[14][M]2005[15][M]2005(52)15292004(8)7074[7][J][3][J]2000(7)[4][J]2005(6)[5][J]2004(6)[6][J]2001(5)2000(1)[8][J]2005(1)[9[J]2006(4)[10][J]2008(1)++---+-+----+--+,-4-,--+----#--t----_-+*-+-,-t--+--t--+-+--+-+-+--+-+-++(15)[16][M]2005[17][M]200519[18][J]2003(5)255[19][J]2003(3)2l22[20][J]2005(4)115117[21][J]2005(10)15015152[22][J]2004(9)1316[23][J]2003(9)909l[24][J]2005(6)2934[25][J]2003(8)38-39[26](ISPO)[J]2006(10)404I