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1本科毕业设计(论文)题目我国汽车产品出口的发展及策略研究学院名称机械与汽车工程学院专业班级汽车服务工程08-1学生姓名马庆龙导师姓名孔胜利2012年5月22日2我国汽车产品出口的发展及策略研究作者姓名马庆龙专业汽车服务工程指导教师姓名孔胜利专业技术职务讲师I目录摘要··············································································1ABSTRACT········································································1第一章世界汽车贸易发展·············································21.1世界汽车产品贸易·············································································21.2世界汽车产品出口························································································21.3世界汽车产品进口························································································21.4新兴汽车出口国····························································································2第二章我国汽车产品出口的发展现状与特点·····················32.1我国汽车产品贸易的发展现状···································································32.2我国汽车产品出口的特点···········································································32.2.1汽车产品出口增长速度快，零部件为主···································32.2.2汽车出口市场多元化···························································42.2.3企业出口规模不断扩大························································42.2.4自主品牌的主导地位···························································42.2.5汽车出口价格有所上升························································52.2.6主力军商用车出口····················································································52.3我国汽车产品出口存在优势·······································································62.3.1低成本的优势····································································62.3.2我国地理位置占优势···············································································6第三章我国汽车出口现状及存在问题·······························83.1出口现状········································································································83.2存在问题········································································································83.2.1中国汽车出口规模小···························································93.2.2产品质量水平差，售后服务体系不健全·································9II3.2.3国际贸易环境制约着我国产品出口·········································93.2.4国际市场调查研究不够························································93.2.5出口产品结构不合理···························································93.2.6出口市场无序竞争··················································································10第四章国内外汽车企业成功出口案例分析························114.1日本丰田公司出口策略分析······································································114.1.1生产和技术上的优势·························································114.1.2与终端市场的充分融合······················································114.1.3完善的售后服务······················································································124.2奇瑞汽车出口成功案例分析·····································································124.2.1目标市场定位准确····························································124.2.2性价比高是优势·······························································134.2.3自主创新是关键······················································································13第五章我国发展汽车出口策略和实施方案·······················145.1促进中国汽车产品出口贸易的对策建议·················································145.1.1遵守东道国的政策、法规，满足国外消费者的需求··················145.1.2开拓创新，强化中国汽车零部件的出口竞争力························145.1.3尽量避免汽车产品出口反倾销诉讼·······································145.1.4加快拓展新兴市场的步伐·····································································14第六章总结······························································15参考文献··········································································16山东轻工业学院2012届本科生毕业设计（论文）1摘要在深入调查研究和广泛收集有关资料的基础上，本文分析了政府部门现有促进政策对推动我国汽车产品出口快速发展所起的作用，通过对世界汽车贸易发展历程和当前贸易发展特点以及我国汽车贸易发展现状的研究，分析我国汽车产品出口自身存在的不足和潜在的风险，通过国内外成功出口企业的案例分析，借鉴他们成功的经验，找出最适合我国汽车出口进入的地区，为制定我国发展汽车出口策略和实施方案提供建议。关键词:汽车产品扩大出口策略ABSTRACTAbstract：Basedonlucubratingandcollectingmaterialcomprehensively，thisarticlewilldiscussabouttheroleofgovernmentalpromotionpoliciestospeedingupthedevelopmentofHenanauto-carproductsexportation.ThroughthecourseofdevelopmentoftheworldautomobiletradeandthecurrenttradedevelopmentandChina'sautomotivetradedevelopmentstatus，andanalysisofChina'sexportsofautomotiveproductstotheirownshortcomingsandthepotentialrisks，learnfromtheirsuccessthroughcasestudiesofsuccessfulexportenterprisesathomeandabroad，experiencetoidentifythemostsuitableforChina'sautoexportsintotheregion，andproviderecommendationsforthedevelopmentofChina'sdevelopmentofautomotiveexportstrategyandimplementationplan.KeyWords:Auto-carProducts;EnlargeExportation;Strategy山东轻工业学院2012届本科生毕业设计（论文）2第一章世界汽车贸易发展经过一个多世纪的发展历程，世界汽车工业的发展格局已经发生了翻天覆地的变化。随着越来越多的国家发展起自己的汽车工业，世界汽车市场上的竞争也变得越来越复杂。随着各国在这个领域的势力不断变化，世界汽车贸易的竞争格局也在不断变化。当前世界汽车产业的成长战略已从过去依赖本国的基础设施、物质资源、人力资源和市场，转向立足全球范围的资源和市场，采取开放式或无疆界式的成长模式，以谋求最优资源配置效率，从而提高其国际竞争力和实现利润最大化。构建全球性的产业链已经成为世界汽车产业发展的一个基本准则。1.1世界汽车产品贸易世界汽车产品贸易主要集中在欧洲、北美和亚洲地区。2005年欧洲全部汽车出口贸易额为5002亿美元，占全部汽车贸易额的54.7%，北美全部汽车出口贸易额为1881亿美元，占全部汽车贸易额的20.6%，亚洲全部汽车出口贸易额为1947亿美元，占全部汽车贸易额的21.3%。1.2世界汽车产品出口世界汽车产品出口相对集中