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郑州交通职业学院毕业论文论文题目:汽车美容店的现状及发展所属系别机电工程系专业班级09大专汽电5班姓名张强学号200909030210546指导教师张梅红撰写日期2012年5月摘要随着汽车工业的迅速发展，轿车进入家庭的步伐逐渐加快，特别加入WTO后，汽车逐渐大幅度降价，更加刺激了我市的私家车的消费。车市的火爆也带动了汽车后市场的发展，巨大的汽车售后市场——汽车美容、养护、装饰、快修及至大修等，将成为二十一世纪一个庞大的黄金产业，为有志者提供了绝佳的创业良机，为郑州市汽车装饰与美容行业提供了巨大的发展空间。汽车装饰与美容养护已被越来越多的人所接受，并且成为一种时尚。汽车装饰与美容行业正经历着前所未有的发展契机，有着美好的发展前景。汽车装饰与美容养护业作为一种新兴产业正在崛起，已成为21世纪的黄金产业。本文介绍了汽车装饰与美容的概念，分析了用车的各种环境，在对我市汽车装饰与美容业的现状进行深入剖析的基础上，提出了我市汽车装饰与美容行业的发展策略以及我市装饰与美容店的经营建议。关键词：汽车，装饰与美容行业，现状分析，策略建议AbstractWiththerapiddevelopmentofautomobileindustryinZhengzhoucity,intothefamilycartospeedupthepacegradually,especiallyafterjoiningWTO,automobilegraduallysubstantialpricecuts,moretostimulatetheconsumptionofprivatecarsinourcity.Hotautomarkethasalsoledtothedevelopmentofautomobilemarket,ahugeautomotiveaftermarket-Carbeauty,conservation,decoration,fastrepairuntilmajorrepairsandsoon,willbethetwenty-firstcentury,ahugegoldindustry,providingfortheaspiringexcellentbusinessopportunityfortheZhengzhoucardecorationandbeautyindustryoffersgreatspacefordevelopment.Cardecorationandbeautyconservationhasbeenacceptedbymoreandmorepeopleandbecomeatrend.Cardecorationandbeautyindustryisundergoingunprecedenteddevelopmentopportunity,withgooddevelopmentprospects.Cardecorationandbeautymaintenanceindustryisemergingasanewindustry,hasbecomethegoldindustryinthe21stcentury.Thispaperintroducestheconceptofcardecorationandbeautytoanalyzethecar'svariousenvironments,incarsdecoratedwiththebeautyofthecity'sstatusonthebasisofanalyzingtheproposedcitycardecorationandthebeautyindustry'sdevelopmentstrategyandcitydecorationandbeautyshopbusinessproposal.Keywords:Citycar,decoratedwiththebeautyindustry,currentsituationanalysis,policyrecommendations目录1引言....................................................................................................................................12汽车装饰与美容概述........................................................................................................12.1汽车美容与装饰的基本知识.......................................................................................................12.2汽车装饰的概念和分类及注意事项...........................................................................................12.2.1汽车装饰的概念.................................................................................................................12.2.2汽车装饰的主要分类.........................................................................................................22.2.3汽车装饰的注意事项.........................................................................................................32.3汽车美容的概念及注意问题.......................................................................................................32.4汽车装饰与美容业的性质与特点...............................................................................................33汽车美容业的现状............................................................................................................43.1美容店店方对车不了解..............................................................................................................43.2美容店普遍缺少服务...................................................................................................................43.3专业汽车美容人才缺乏...............................................................................................................43.4消费者的极度成本意识...............................................................................................................54汽车美容业的市场分析....................................................................................................54.1汽车美容业的商机.......................................................................................................................54.2汽车美容业市场空间...................................................................................................................64.3汽车美容行业市场前景...............................................................................................................65汽车美容业存在的问题....................................................................................................65.1产品以次充好...............................................................................................................................65.2价格服务没有标准化...................................................................................................................65.3从业人员水平不高.......................................................................................................................75.4从业人员素质低专业化人才不足...............................................................................................75.5管理法规制度不健全...................................................................................................................76汽车美容行业发展的策略................................................................................................86.1加强人员培训提供专业化人才...................................................................................................86.2品牌化专业化经营.......................................................................................................................86.3提高产品质量和服务质量