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华中科技大学硕士学位论文中国电信IDC业务发展战略研究姓名：陈晓航申请学位级别：硕士专业：工商管理指导教师：常亚平20080428IIDCIDCPESTIDCSWOTIDCIDCIDCIDCIDCIDCIIAbstractThispaperistoexplorehowtodeveloptheIDCstrategyofChinaTelecom,whichwillspeedupitsdevelopmentanddrawgreatmeaningforthetransformationofChinaTelecom.Thispaperiswrittenonthebasisofaresearchproject,basedontheoriesasStrategicManagement,Business-levelStrategyandStrategicAnalysis.Afterintroducingthetheories,thepaperanalyzestheexternalenvironmentfortheIDCbusinessofChinaTelecombymeansofPESTanalysis,FiveForcesModelandCompetitor-analyzingModel,anditsinternalenvironmentfromsevenaspects:targetcustomer,basicresource,organizationstructure,products,price,channelsandtheprofit-makingability.Atlast,withthemethodofSWOTAnalysis,aconclusionisdrawnfromtwosides:theadvantagesanddisadvantagesoftheinternalenvironment;thechallengesandopportunitiesbroughtbyexternalenvironment,thatis,strategy-matchingshouldbecarriedon.Foralltheabove-mentionedanalysis,thepaperpointsoutastrategicobjective——enhancetheleadingpositionofIDCbusinessinChinaTelecom,andtransformitintoamultipleIDCserviceprovider.Andinviewofthestrategicguidingthoughtsof“inthebasicserviceofIDC,carryoutcostleadership;inthevalue-addedservicesofIDC,strivefordifferentiation”,thispaperdrawsupastrategicimplementationfrom3aspects:investment,organizationandmarketing.Intheaspectofinvestmentstrategies,Iproposeanideaof“strengthentheunifiedplanning,optimizetheresourcedistribution”tofurtherpromotetheadvantagesofbasicresources;intheaspectoforganizationstructure,IsuggesttheChinaTelecomtoestablishaspecialinstitutiontoenhancetheunifiedoperationofIDCbusiness;intheaspectofproductstrategies,Istressonfocusingonthedevelopmentofvalue-addbusiness;intheaspectofpricestrategies,Ipayattentiontocostaccountingandsetuppriceexaminesystem;intheaspectofchannelstrategies,Istandforformingprofessionalmarketinggroupanddevelopingagentchannels;andintheaspectofmarketingstrategies,Iagreetobringaboutastrikingeffectbyincreasingtheindustrialchaincooperationandbusinessintegration.Keywords:ChinaTelecom,IDC,Developmentstrategy11PC[1]“”[2]2050%85%2004EIDCICT2InternetDataCenterIDC2006IDC82623.120014.37IDCIDC2010IDC100IDCIDCIDCIDCIDC07707100711IDCIDCIDCITITIDCIDCIDC073IDCIDCITIDCIDCIDCIDC1-111SWOT42strategos2060PlanPatternPositionPerspectivePloy5P[3]StrategyFormulationformationStrategyImplementation[4]19655[5][6]21[7][8][9][10][11][12][13]621[14][15][13][16][17][18][19]2172.3.1PESTPESTPESTPolitical(Economic)(Social)(Technological)PESTPEST[20]2222PEST1)2)83)4)2.3.28023231)92)3)()104)5)112.3.3242412[21][22]2.3.4SWOTSWOTSWOTAnalysis2080[23][24][25]Strengths[26]——13——————————[27][28]WeaknessesOpportunitiesThreats[29][30][31]SWOT14252-5SWOTSWOTIDCIDCIDCIDCIDCITITIDCITITIDC2006IDCIDCIDC15IDCITIDCIDCITIDCIDC163IDC3.1.1IDC200620200707IDC70%IDCIDC2007IDC20076IDCISP817IDCIDCICP1.419.990IDCISP15001310IDCISPIDC3.1.22002200250020055584IDCIDCIDC07AT&TiAdvantageIDCIDC3.1.2183.1.4200812007122.1192007730053.3%IP1.3538%IP1,029IP6,442150368,927Mbps43.7%198,353Mbps50Web2.016.2IDCIDC3131IDC20213.2.1IDCIDC80IDC1IDC3.2.2IDCUPSIDCIDCIDC60AlliancetoSaveEnergyIDC10IDC3.2.3IDCIDC071.134223.2.4IDCIDC3232IDC3.2.523IDCIDCIDCIDC24CDNIDCIDC3.3.12006IDC5.3820077IDC20078IDC25IDC30003.3.22006IDC970020071.7959%IDC18.4%31312007IDC26274IDC41IDCICPnnnnnnnISPnnnnnnnnnnnnnnnnnnnnnnnnn28IDCISP/ICP10%-20%ICP/SP80%4140/IDC80%ISP/ICP2007071041IDCIDCIDC2006IDC20076232IDCChinaNetIDC40GIDCIDCIDC200729IDC1.5IDC6IDC1IDCIDCIDCIDCIDCIDCIDCVIPIPIDCIDC93.6%6.4%42IDC30422007IDCIDCITIDCIDCIDCIDCIDCVIP1G100M10MIDCIDC1G314242IDC1GIDCIDCIDC75%IDC20%4343IDC32IDCIDC4.7.144IDC4.7.221.8%6.8%4.8%44.8%32.5%35.4%17.3%-9.2%43.1%44.1%-10%0%10%20%30%40%50%334.7.334244%0.8%1.6%14%29%43%71%305%183%122%61%30%77%15%31%46%62%3.2%4.8%6.3%57%5%10%20%30%40%50%355IDCSWOT5.1.1IDCChinaNet5.1.2IDC5.1.32004ICTIDCIDCIDC365.2.1ITIDC6.4%ITIDCIDCIDCIDC5.2.2IDCIDCIDCIDCIDC5.2.3375.3.1IDC5.3.22007122.15.3.3385.4.15.4.2IDC5.4.320076IDCIDC8IDCIDC5.4.4IDC39IDCSWOT5-15-1IDC——S——WSWOTS1S2S3W1W2W3——OSOWOO1O2O3SO1ICPS1O1O2O3)SO2S2S3O1O2O3)WO1W1O3WO2W3O1O2O3)——TSTWTT1T2T3T4ST1S1S2T4ST2S1T3WT1(W1T1)WT2(W2T2)SOICPSO1SO2WOWO1WO2STST140ST2WTWT1ITWT2SOWTIDC416IDCIDCIDCIDCIDC201050IDCITIDCIDC2010IDC100201050IDC50IDCIDCIDCIDCIDCIDCIDC42IDCIDC6.3.1436.3.2446.3.31)IDCIDCITIDCIDC2006IDCISO27001IDCITIDC2)IDCIDC45IDCIDC4647IDCIDCIDCIDCIDC48IDC49[1].,2005:10-12[2]..,2008116[3]HenryMintzberg,BruceAhlstrand.Strategysafari.TheFreePress,1998[4]..[5]MichaelPorter.CompetitiveAdvantage:CreatingandSustainingSuperiorPerformance,1985:12[6]C.K.Prahalad,GaryHamel.StrategyasaFieldofStudy:WhySearchforaNewParadigm.StrategicManagementJournal,1994,15:5-16[7]..[8]..[9]P.Rindova,C.J.Fombrun.Constructingcompetitiveadvantage:Theroleoffirm-constituentinteractions.StrategicManagementJournal,1999,20:691-710[10]G.G.Dess,A.Gupta,J.F.Hennart.Conductingandintegratingstrategyresearchattheinternational,corporate,andbusinesslevels:Issuesanddirections.JournalofManagement,1995,