中国网通在浙江地区的发展战略

厦门大学硕士学位论文中国网通在浙江地区的发展战略姓名：杨文联申请学位级别：硕士专业：工商管理指导教师：孟林明2005090120012003SWOTAbstractAbstractBeingoneofthefasteddevelopingindustriesintherecent30years,thetelecomindustryhasbeentheimportantmotivitytostimulatetheworldeconomy.AlthoughtheChinesetelecomindustrybeginsrelativelylate,ithasbecomeoneofthebiggesttelecomnetworkintheworldbyrightofgigantichomemarket,poststatementadvantageoftechnology,andpolicysupportofthecountry.Inrecentyears,theChinesetelecomindustryhasbeenintheascendantowningtotheeffectivereformmeasures,includingpostandtelecomoperatedseparately,enterprisesseparatedfromgovernment,competitionmechanismhasbeenintroducedandthetop4telecomsupplierscameintothemarketabroad.Zhejiangnetworkcommunicationcompany,establishedin2001,isanembranchmentinstitutionofChinaNetworkCommunicationsGroupCorporation,ltd..Thecompany,whichhasbeenindrasticmarketcompetitionenvironmentsinceitsestablishment,wasconfrontedwithadifficultproblemofinteriorreformreconstruction.Thistextmadeanin-depthresearchandexplorationforthedevelopmentstrategyofZhejiangcompanybyusingthebasictheoryofstrategymanagementandcombiningthepracticalconditionofthetelecomindustry.Thistextisdividedintofourchapters.Chapter1isanintroductionofconnectedbackground,thatis,theactualityofthetelecomindustryathomeandabroadandthebasicconditionofZhejiangnetworkcommunicationcompany;chapter2isthemaincompetitivepressurefacedbyZhejiangnetworkcommunicationcompanyandsummarizedfromanalysisofthetelecommarketofZhejiangprovincebyusingthePortermodel;Chapter3analysesthestrategyanditssuccessandfailureofZhejiangnetworkcommunicationcompanyduringitsAbstractestablishingperiodbyusingSWOTanalysistool,whichmakespreparationforthefuturestrategy;chapter4conceivesdevelopmentstrategyandspecifictacticsbyusingBostonmatrixtoillustrateproductandinvestment,marketingandcompetition,personswithabilityandconstructionoforganizationalculture.Usingconnectedmodelsandtoolsofstrategymanagementtheory,analyzingthestrategicenvironmentofZhejiangnetworkcommunicationcompany,thistextconsidersthecompanyshallbeestablishedintheservicefortheeconomicdevelopmentofYangtseRiverDelta,concentrateonthekeyareasandkeybusinesses,inosculatethetraditionaladvantagesoftelecomindustryandtheenergyofnewlyemergingenterprises.Onlyinthiswaycanthecompanysurviveinthecrackanddevelopinthecompetitionwithnovelmanagementconceptionandoperationmechanism.KeyWords:ChinaNetworkCommunicationsGroupCorporation;ZhejiangProvince;developmentstrategy-1-19994IPIDC200332EBITDA102003200220076%2007200211.36%10InsightResearch2004200420098%-2-200920041.21.8TIA20034.7%7205200420079.2%20071211(ITU)20012007200320021002003101232(1G)GSMTDMA(2G)NGN(NextGenerationNetwork)(NewGenerationNetwork)NGN20046.473.123.359400800IPTV,2004-6-WTOISPICP19941998199920024242-7-19994CEO8490“”CNCnet40Gbs17-8-10.18467925GDP13.1%3.720041124314.3%GDP8.2%GDP2.4GDPGDP460%200330.1200370%5001884200340365591463939“”31003049%2001·23232003226,27058185,260341,180,47112511,950719.17%36.19%-14-1200344.61%95%270%3600CDMACGCGCDMA1xJAVAWAP2.023“U”4IP-15-3GNGNVOIP123-16-12QQMSNIPPP3-17-11200022523321-18-23-19-SWOTStrengthsllllllWeaknessesllll-20-OpportunitiesllNGNlllThreatslll11ABCA3B4C42002-21-AGDP57%51%2A4B4CAABABC20012003A80%2003A78%32003A1.9176%2140GDWDM51020037CNCConnectedCNCCommunity2VOIPVoiceOverIP,IP-22-1999IPIPVOIPIPIPIPABIP2002520020031.22423129%47%3120036%19%28%15%3%29%/-23-12200310%3-24-1000121KPIKPIEBITDAKPI-25-2EBITDA3MIS-26-12001350720021.26EBITDA11.8%20032.51EBITDA15%65169%2003426.2200120031.984.12169%KPI200220032IT32KPI-27-3220042123200231.4%5.3%30.2%28.9%24.9%9.4%IT-28-2-29-12002362313.53%5-30-448%EBITDA20%4/4.1412003%%IP450713.966.2055529143.394.73450200.1775338201.3107546772138.202.73V483410020042-31-424220032004241424141VBCG%%284365.7810.8893.447003.215322.613.374.412173821.2316.7-32-33//VV/ARPUARPU/-33-V1/-34-113%40%247%3AB21-35-2A34-36-1IP1IPADSLVDSL2-37-3CNCConnected20034502CNCConnectedCNCCommunity-38-V31IT40GDWDMV2-39-3GNGN3ERPOA-40-12KPI-41-KPI424220042-42-12SIP-43-3ELEARNING-44-1·1997219983··2000420005···20016200172002820029200210·20021120212003122004200413中国网通在浙江地区的发展战略作者：杨文联学位授予单位：厦门大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：bf2e5a9e-f503-41b3-bb11-9e2201621f88下载时间：2010年11月2日