中国联通发展战略浅析

华中科技大学硕士学位论文中国联通发展战略浅析姓名：邓拥军申请学位级别：硕士专业：工商管理指导教师：龚朴20040427I,SWOT:IIAbstractWiththelastinggrowthoftheworldinformationindustryandtheeconomicglobalization,thetelecommunicationcompaniesaremovingtowardstheglobalcompetition.ChinaUNICOMisfacingthekeencompetitionfromhomeandabroad.Meanwhile,theindustryvaluechainisundergoingbigchanges.Underthenewsituation,ChinaUNICOMshouldaccordinglyworkoutitsdevelopmentstrategytoacquireanadvantageouspositioninfuturemarket.Forthetarget,relyingontheresearchofmacroenvironmentandthecompetitivestructureoftelecommunicationindustry,thestudyanalysestheoperationresourcesandkeycompetenceofChinaUNICOMinfouraspects,namely,materialresource,technologyresource,financeresourceandhumanresourceguidedbynewresultsofcorecompetitionabilitytheoriesandstrategymanagementtheories.Furthermore,theproblemsofnetwork,insidemanagementandmechanism,marketing,andfinancingaredeeplyanalyzed.Accordingtothenewchangesandthecharacteroftelecommunicationvaluechain,thenewcompetitionmodeandthetacticsinthevaluechainforChinaUNICOMareproposed.Inthelastchapter,thestrength,weakness,opportunity,andthreatofthecompanyareanalyzedbyusingSWOTmethod.Onthebasisoftheprecedinganalysis,thepaperproposesandstructuresthestrategicobjectivesandoveralldevelopmentstrategyaccordingtocurrentsituationandabilityofthecompanyandputforwardthestrategysguaranteemeasure.Intheend,competitivestrategyareselectedaccordingtothestrategicobjectiveswhichhasbeenputforwardbyusingthecompetitivestrategytheoriesandthewaystoimplementthecompetitivestrategyarealsoproposed.KeyWords:ChinaUNICOMCoreCompetenceDevelopmentStrategyIndustryValueChainIII_____111.1[1]19936StrategyStructureSystemsStyleSkillsStaffSharevalue“7S”[2]2003818200821.21.2.1194980199319938919931219946181994119983199912200016199942000320001220025161030%1032170%61.2.21994618IP303002000656.5200210A20039000CDMA1900CDMA2002“500”200341-11.351.3.180.CompetitiveStrategyCompetitiveAdvantage1.3.211995690123452CKG19901.3.312371.3.4IBMAPPLE[3]81.4922.12.1.120039.1%11.6710009%4.3%GDP78%,,102.1.2200092512345IP63G3G2.1.3IP11IPDWDMPSTNcdma2000WCDMATDSCDMA2.1.4WTOWTOWTOWTO122-1325%51435%649%25114353495493011449250%3011449250%132.22.2.120032003Wi-FiDSLIP12Vodafone29142.2.211IP2345[4]15420043G”10WTO2642144002-2162-2XXXXXXXXXXXXXXXXXXX2-32-31742[5]2-42002%136333.167616.4150936.750812.4511.290.24116100200234185[6]2.3WTO1933.11160DWDM10Gbps2.5Gbps2002,4810.8230050IP10020023336750IP14420IP3200270338894CDMA2046426MHz900MHz6MHz1800MHz10MHz13310MHz800MHz512UNIITCRMERPOA.CRM21CRMERPERPOAERPOAOAERP3.231223-1SDHDWDMGSMIS95ACDMAGPRSCDMA1XATM+IPPOCSAGFLEX3.320006212228.2856.52002109A10115A23A3.48.54.23171%[7]3.51212243[8]31“”23CDMA“”45“”[9]41CDMACDMA2200220022552044.730%3[10]2644.11“”2327“”4[11]4.2“”[12]28/4-14-14.34.3.1·“”“”29WTO[13]4-24-2304.3.2123“”“”313255.1SWOT,SWOT5-15-1SWOTARPU3GWTO335.25.2.11220081345%35%3200818003005.2.220055005.35.3.1GSMCDMA3412345.3.2“”“”[14]2002535CDMA1X165193IPATMFRIPISPICPASPQoS“”5.3.3365.3.4375.3.55.3.6GSMCDMACDMA38IPLCIPVPN5.3.72.5%5.4395.4.1126200314.5%35%342.5G,55.4.240123“”45()67841123“”200550042123“”45()67843442004445[1],..,20003:23[2]DavidF.R.StrategicManagement.N.J.PrenticeHallInc,1995318[3],..20012721014[4]..2001175192[5]..2003164953[6]..20032426[7]..2003201819[8]..2003.5.2819[9]..200452527[10].——.2003992024[11]..20037[12].[13]..20043[14]•....19907374[15]..2003313537[16]..199746[17]....1995.[18]•,•.....2003.[19]..2003184850[20]..1999645[21]•A•,R•••E•.....2003.[22]..2000.[23]•P•....1997.[24]•,•......2000.[25]•......1997.[26]•......1997.[27]•,•......1999.[28].J.,......1998.[29]OllaP,PatelNV.Avaluechainmodelfrommobiledataserviceproviders,TelecommunicationsPolicy,2002.(26):551571[30]FengLi,WhalleyJ.Deconstructionoftelecommunicationsindustry.fromvaluechaintovaluenetworks,TelecommunicationsPolicy,2002.(26):451472[31]•,•......2000.47[32]DanSchendel.Evolutionaryperspectivesonstrategy,StrategicManagementJournal,1996.17:14[33]B.Wernerfelt.Aresource-basedviewofthefirm,StrategicManagementJournal,1984.5(2):171180[34]StalkG.Competingoncapabilities:thenewrulesofcorporatestrategy,HarvardBusinessReview,1992.70:5769[35]Albery.B.Whatlevelofdialtonepenetrationconstitutes‘universalservice’?TelecommunicationsPolicy,July1995.[36]M.E.Porter.Fromcompetitiveadvantagetocorporatestrategy,HarvardBusinessReview,May-June.1987.[37]C.K.Prahalad,G.hamel.Thecorecompetenceofthecorporation,HarvardBusinessReview,May-June.1990.[38]JamesF.Moore.PredatorsandPrey:Anewecologyofcompetition,HarvardBusinessReview,1993.71(3)[39]T.Peters,R.Waterman.InSearchofExcellence,NewYork.HaperAndRow,1982.[40]AlfredD.Chandler.StrategyandStructure:ChaptersintheHistoryoftheAmericanIndustrialEnterprise,MITPress,1962.[41]PeterM.Senge.Thefifthdiscipline:Fivepracticesofthelearningorganization,NewYork.Doubleday.1990.[42]DavidB.Yoffie,MichaelE.Cusumano.JudoStrategy:TheCompetitiveDynamicsofInternetTime,HarvardBusinessReview.1-2.1999.[43].2002.[44]2003.2004.中国联通发展战略浅析作者：邓拥军学位授予单位：华中科技大学相似文献(10条)1.学位论文滕宇完善国有电信企业总部员工激励体系研究2007市场