中国通信行业的发展战略―中国的3G战略选择

上海交通大学硕士学位论文中国通信行业的发展战略―中国的3G战略选择姓名：叶阿次申请学位级别：硕士专业：工商管理（MBA）指导教师：王方华20040111THEDEVELOPMENTSTRATEGYOFCHINA’STELECOMMINDUSTRY-THESTRATEGICCHOICEOFCHINA’S3GABSTRACTThisthesisanalyzedthebasictraitsoftelecommindustryfirst,includingthecurrentsituationofChinesetelecomindustry.Inlinewiththetrends,itisknownthatthefutureoftelecomisliedinmobile,and3Grepresentthefutureofmobileindustry.Inordertomakethestrategicchoiceof3G,thisthesisfocusonfollowingfouraspects:theapplicationsbasedon3G,theprogressandmarketof3G,thelicenseof3G,theopportunitytoequipmentprovidersandthelatentoperatorsof3G.Finally,basedonthe‘PEST’analysis,wegottheconclusionthatChinese3Gbelongto‘TopTier’intheupcomingtime.KEYWORDS:telecommunication,strategy,3G,mobilephone12004121200312200312MBA3G1968171796Telephone1832411837187621418541875621877MBA3G2Strowger1906LeeDe19151252500133194871190019041905194919490.05%26194919783592140.38%1/101/51%2007520%15%18020024.21500019977.04/17.5/19971.07/16.2/85.3%200MBA3G320025547200021.7%27502.69%2.53%210620%4.9%1-12002554721.7%462614%505223.2%411614.4%1-2200391-32003/1-420037,991,4183,785,0422,458,346205,783531,43243,7488184533,7465,08910,8284,1561,48611630,8923,491MBA3G420022.1434051.3624020.78100320002.0761395000ATM66.66.9%2002IC218720021.72002644001-5200213637.6%22111.33850763.8%483436.2%N-ISDN628463185254553262043.77IP2002200261391.880%200251620026762002MBA3G510.2%990.47744.2475361.4%299138.6%N-ISDN7.8754.254.251580.2528022.26IP20022564629.9%2520028150912.1%214432.7%33881.38793622.638802002A950833.7%200227176817CDMA716CDMAGSM132.5137572944319895520025136.0%2002328253.224644%127.9%IP98.720028.659.6%2002VSATMBA3G618023420/IP23%2001200020012GDPGDP7.83%2003GDP8%-8.5%GDP15%MBA3G7ARPUARPU(1)213(2)(3)200315%22%-25%50%(1)50002003105GDP8003000MBA3G8(2)WTO(3)2002GPRSCDMA2003GPRSCDMA2002CDMAMBA3G95660(4)20022002AA20028020022003(5)WTO2002WTOWTOMBA3G101897M.G.182020402MHz403040MHz40601946(FCC)“”120kHz(1950)(1956)(1959)6070(1MTS)150MHz450MHzB450MHz70801978(AMPS)1983121985347101979800MHz1984C450MHz1985(TACS)900MHz450450MHzMTS1980NMT-450450MHzMBA3G117080AMPSTACSISDN7080(GSM)GSM1991780MBA3G12MBA3G133GITU1985FPLMTS1996IMT-2000InternationalMobileTelecommunications20003GInternet3G2Mbps384kbps144kbps56kbps3G3G2Mbps2GGSM9.6KbpsInternete-mail“”3GDP2012203203G4570-80%3G215%2G123G3G2G32G42G2G3G13G3G3G3G2G3GMBA3G1923G33G3GMBA3G203G3G2G2G3G3G3G2G3G384Kb/sMBA3G21(1)3G3G2G3G(2)(MMS)3GMMSMMS3G(3)3G2.53G(4)3G2G3G3G3G3G(5)3G3G(1)3G3G200520103G2200520103GMBA3G223%40%1%15%3G3G(2)3G20053G201030005200520103G7%50%30%3G3G(1)3G3G(20052007)210025003GWCDMACDMA2000TD-SCDMA3G3G8002000430003G(2)3G3G3G20052010200100045003G20052000/20071500/3G3GGDP3GGDP7%20052010GDP903G3G3G700090003GGDP0.8%1%3G0.6%0.7%3MBA3G23GDP2.53GDP3%3G3G3G200055IMT-2000CDMAIMT-20003GGSMIS-95CDMA9.614.4kbit/s2.5100kbit/sFDD500km/hTDD120km/h144kbit/s30km/h384kbit/s3km/h2Mbit/sIP5MHz1/31.6MHz1020MHz2Mbit/s100Mbit/s10101CDMARTTWalshQPSKR=1/21/332kbit/sTurboRakeFDDJDTDDMBA3G24800Hz220003ITU-RWP8FTD-SCDMARTTUTRATDDFDDFDDUTRATDDDSP8PSK16QAM64QAMTD-SCDMARTT8PSK2Mbit/sHDRCDMA20001X16QAM1.25MHz2Mbit/sTDDFDDITU-RWP8FCDMAFDDCDMACDMACDMACDMAMBA3G25TD-SCDMATD-SCDMA310Mbit/s100Mbit/sITUTDDIPTDDTDDFDDTDDFDDWCDMACDMA2000TDDIPTD-SCDMA58TDDFDDCDMAWalshCDMAnsGHzMBA3G26MSCATM3GPPIPIPGatewayIP1IPIP2TDDFDD3TD-SCDMATD-SCDMAMBA3G27MBA3G28MBA3G2911June3G8100SK3GSK3G8200211JuneJuneSMBA3G303G200520103G23G3GMBA3G313G3G3G3G3G3G199931843G3G3G200020803G3G3G1200199933G1220004273G20003G135TIWOne2OneOrange225339.5520007313G123G3G117/67MOBILCOMVIAGINTERKOMDEBITELMBA3G32MANNESMANNTelefonicaSoneraGroup3GKPNNTTDoCoMoE-PLUS5003G173DEBITEL814VIAGINTERKOMGroup3GE-PLUSMOBILCOMAG616576.713G36/361210988.0