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学术英语管理E-Business5E-BusinessE-business(electronicbusiness),atermcoinedbyIBM’smarketingandInternetteamsin1996,isdefinedastheapplicationofinformationandcommunicationtechnologiesinsupportofbusinessactivities.Itenablescompaniestolinktheirinternalandexternaldataprocessingsystemsmoreefficiently,toworkmorecloselywithsuppliersandpartners,andtobettersatisfytheneedsoftheircustomers.Inthisunit,wewilllearnaboute-businessthroughconcreteexamples.Unit5E-BusinessUnitContents•Lead-in•TextA•TextB•Listening•Writing•SpeakingUnit5E-Business•Lead-inActivityUnit5E-BusinessLead-inActivityGroupdiscussion•Divideintogroupsof4-5anddiscussthefollowingquestions:Whatise-business?Whatareitsfunctions?•Divisionofthetextintothreepartsaccordingtothetitle.TheFutureofE-Business:Growth,Opportunities,andChallengesUnit5E-BusinessLead-inActivityListentoanintroductiontotheconceptofe-business,andfillintheblankswiththeexactwordsyouhear.collaboratingwithbusinesspartnersIBMpartsandsuppliesdojointresearchequipmentandsoftwareTravelbookings•TextA─Criticalreadingandthinking•Backgroundinformation•Overview─Languagebuilding-up•Specializedvocabulary•FormalEnglishTheFutureofE-Business:Growth,Opportunities,andChallengesUnit5E-BusinessUnit5E-BusinessTextABackgroundinformationCriticalreadingandthinkingE-Business•AtermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofabusiness.Inamoregeneralsense,thetermmaybeusedtodescribeanyformofelectronicbusiness—thatistosay,anybusinesswhichutilizesacomputer.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.Unit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingGrowth•DefinitionofbusinessmodelsAbusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesandreduceexpenses.Unit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinking•Twomostpopulare-businessmodelsB2BType1:Focusingonfacilitatingsalestransactionsbetweenbusinessese.g.DellType2:involvingacompanyanditssupplierse.g.GM;FordUnit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingB2C•focusingonindividualconsumers•understandinghowconsumersbehaveonline•AfewquestionsforB2Ccompaniestoanswer•Theimportanceoflong-termrelationshipwithcustomerse.g.Barnes&Noble.comUnit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinking•OthermodelsC2BC2CO2OUnit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingOpportunities•Internetwillcontinuetoexpandalongwithrelatedtechnologies.•Todate,onlyasmallpercentoftheglobalpopulationusestheInternet.•Increasinguseofsmartphonesandothermobiledevices•Firmsthatadaptexistingbusinessmodelstoanonlineenvironmentwillcontinuetodominatedevelopment.Unit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingChallenges:adaptingtoenvironmentalforcesTypeofenvironmentalforcesDefinitionFactorsinvolvedUnit5E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingTypeofenvironmentalforcesDefinitionFactorsinvolvedInternalforcesfactorscloselyassociatedwiththeactionsanddecisionstakingplacewithinafirmafirm’splanningactivities,organizationstructure,humanresources,managementdecisions,informationdatabase,availablefinancingExternalforcesfactorsaffectinge-businessplanningthatoriginatefromoutsidetheorganizationglobalization,demographic,societal,economic,competitive,technological,andpoliticalandlegalforcesUnit5E-BusinessTextAGroupdiscussionCriticalreadingandthinking•Listsomefamouse-businessesyouknow.•Whatarethesee-businessesmostfamousfor?•Whataretheirrespectivebusinessmodels?•Whatistheirgreatestsource(s)ofrevenue?Unit5E-BusinessSpecializedvocabularyTextALanguagebuilding-upTranslatethefollowingtermsfromEnglishintoChineseorviceversa.•e-businessmodels•reduceexpenses•corporateclients•unsoldinventory•wholesalersandretailers•comparisonshopping•buyingpreferences•individualizedservice•电子商务模式•减少开销•企业客户•未售的存货•批发商和零售商•比较购物•购物偏好•个性化服务Unit5E-BusinessSpecializedvocabularyTextALanguagebuilding-upTranslatethefollowingtermsfromEnglishintoChineseorviceversa.•创造销售收入•简化交易程序•标价合理、高品质的电脑产品•大量的原材料•增加购买量•与消费者建立长期的关系•因特网宽带连接•信息数据库•generatesalesrevenues•facilitatesalestransactions•fairlypriced,high-qualitycomputerproducts•largequantitiesofrawmaterials•increasethevolumeofpurchases•buildlong-termrelationshipswiththecustomers•broadbandaccesstotheInternet•informationdatabaseUnit5E-BusinessSpecializedvocabularyTextALanguagebuilding-up•salesrevenue:销售收入Salesrevenueistheamountrealizedfromsellinggoodsorservicesinthenormaloperationsofacompanyinaspecifiedperiod.Companiescancalculatetheirsalesrevenuefromaderivednumberbasedonthecostofaunitandthenumberofunitssold.Unit5E-BusinessSpecializedvocabularyTextALanguagebuilding-up•conductbusiness:开展业务Hesaidhehadtoconductsomebusinesswiththegrainmerchant.•salestransaction:销售，交易Everyday,millionsofpeopletakepartincountlesssalestransactionsacrosstheglobe,creatingaconstantflowofvalue.Unit5E-BusinessSpecializedvocabularyTextALanguagebuilding-up•carryingcosts:持有成本Inmarketing,carryingcostreferstothetotalcostofholdingin