advertisements教案

Title:AdvertisementsⅠ.Analysisofteachingmaterial:Thissectionisreading,thefirstpartofunit1,whichisnodoubtthehighlightofthisunit.Thispassageincludesthreesub-titles.TheyareWhatisanadvertisement?Doesanadvertisementtellpeoplethecompletetruth?andPublicserviceadvertisements.Thesethreesub-titlesmakethestructureofthetextclearerandthecontentsofthetexteasierforthestudentstograb.Thepassagemainlytalksaboutthedefinitionandthetypesofadvertisements,thecheatingphenomenalinsomeadvertisementsandthedetailedinformationaboutpublicserviceadvertisements.Bylearningthispassage,thestudentscannotonlylearnsomenewwordsandexpressionsrelatedtoadvertisementsbutalsocangetmoreknowledgeaboutadvertisementsanddevelopacorrectattitudetowardadvertisements.Furthermore,nowadaysourlifeisfilledwithadvertisements.Sothistextisverypracticalandmustappealtothestudents'interests.Ⅱ.TeachingObjectives:KnowledgeObjectives:1.Studentscanunderstandtheusefulwords,phrasesandsentencepatternsrelatedtothetopic.2.Studentscangetthecommonknowledgeaboutadvertisements,suchasdefinitionandtypesoftheadvertisements,howtoformacriticalattitudetoadsandsoon.SkillsObjectives:1.Studentscanlearntoskimforgeneralideaandtoscanforspecificinformation.2.Studentscanlearntoinferimpliedmeaningsandthewriter'sintention;3.Studentscanlearntoexpresspersonalopinionsaboutadvertisements.4.Studentscanlearntocommentonanadvertisingsloganbytheexpressionslearnedinthepassage.AffectObjectives:1.Studentsshouldbealertaboutsomefalseadvertisementsandnotbecheatedeasily.2.Studentsshouldactontheappealofpublicserviceadvertisementsandmaketheirduecontributionstothesociety.3.Students'interestsinEnglishlearningisgreatlyincreasedbyexposingthentothepracticalEnglish.Ⅲ.Keypointsanddifficultpoints:1.Keypoints:·Helpstudentsunderstandthenewwords,phrasesandsentencepatternswhichcanenrichstudents'vocabularyandincreasetheirEnglishability.·Enablestudentstograbsomeexpressionsrelatedtoadvertisements.·Helpstudentsgetthegeneralideaofthetext.2.Difficultpoints:·Getthestudentstomastertheusageofnewwords,phrasesandsentencepatternsandhelpthemexpresstheirthoughtsusingwhattheyhavelearned.·Helpstudentsformacorrectattitudetoadvertisementsandstopthemfromfallingforthetricks.Ⅳ.Teachingaids:MultimediacomputerandblackboardⅤTeachingandlearningmethods:Teachingmethods:Task-basedapproachCommunicativeteachingapproachCooperativeteachingapproachLearningmethodsⅥ.TeachingproceduresStep1Lead-in(4')Letthestudentsenjoyfouradvertisingpostersandthenaskthemtodiscussinpairsthefollowingquestions:1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?3.Doyoubelievethatadvertisementstellthecompletetruth?WhyorWhynot?Teacher'snote:Thepurposesoflead-inare:*Thestudentsareexpectedtosharetheiropinionsbygroupdiscussionswhichcreatesanactivelearningatmosphere;*linkingthestudents'priorknowledgetothetext;*evokingstudentstothinkaboutotherinterestingadvertisementsandreflectingonthefunctionofthecommonadvertisements;*arousingstudents'interestinthetextthroughvisualaidsandleadinginthetext.Step2Pre-reading(8')1.Individualreadingbeforegroupdiscussiontofindthemeaningsofthefollowingwords,phrases.Teacher'snote:Thesewords,phrasesaretheonesthattheteacherthinksnewtothestudentsorimportantinunderstandingthepassage.Throughinteractionsincludingteacher'sinstruction,thestudentswillknowthemeaningsofthewordsandphraseswhichhelpthemunderstandthepassageeasily.2.Havethestudentsreadthewordsandphrasesaftertheteacherandhelpthemcorrecttheirwrongpronunciation.Teacher'snote:Studentscangetthecorrectpronunciationandenforcetheirunderstandingofthenewwordsandphrases3.Showthestudentsthetitleandsubtitlesofthispassageandhavethempredictwhatthepassageisgoingtotalkabout.Teacher'snote:Bysuchapractice,studentscangraspthereadingcomprehensiontechniquesongeneralideasofthepassage.Moreover,itcanhelparousestudents'curiosityaboutthepassageandmakethestudentshaveastrongermotivetolearnthepassage.Theteachercanalsoinstructthestudentstousethenewwordsandphraseswhentheyanswerthequestion.Step3Whilereading(18')1.Skimthepassageandthenhaveadiscussiontoanswerthequestions.(1)Whatdoadvertisementsencouragepeopletodo?(2)WhatdoesPSAstandfor?(3)WhatarePSAsmeanttodo?Teacher'snote:Studentsareexpectedtogetthegeneralideasaboutthepassage.Theanswertothequestioncanbefoundinthethreemainpartsofthepassage.2.Readthethreesubtitlesandtheirfollowingcontentsandletthestudentsfinishthetasksaccordingly.(1)ReadthepartofWhatisanadvertisement?andanswerthefollowingquestions.Whatisanadvertisementusedfor?Whatareadvertisementsmostcommonlyfound?Whatarethetwomaintypesofadvertisements?Teacher'snote:Thequestionsaresetaccordingtotheorderofthecontents,sowhenthestudentsarereadingthepassage,theteachercaninstructthestudentstounderlinethekeywordstothequestions,suchascommonplacestofindadvertisementstwomaintypesofadvertisementsandsoon.Bydoingthis,studentsareaskedtoreadthepassagewithpurposeswhichincreasetheirqualityandefficiencyofreading.(2)ReadthepartofDoesanadvertisementstellpeoplethecompletetruth