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ReportontheuseofmobilephonesGroup:______________________________Groupmember:________________________Teacher:________________________________2011.06.10Reportontheuseofmobilephones2AbstractAstheeconomydevelops,people'slivingstandardshavebeenimprovedoverthepastfewyears.Mobilephonehasincreasinglybecomeanindispensablepartofpeople'slifealongwiththedevelopmentofcommunicationtechnology.Owningacellphoneisnolongerafewpeople'spatents.It’snotsurprisingforcollegestudentstohaveamobilephone.TheuniversitycampushasbecomemarketwhichMobilesellerscan'tignore.Developinganall-roundunderstandingofthemobilephonemarket,especiallyfortheconsumerphonemarketcapacityandstructure,quality,price,brand,etc.,playsasignificantroleinmarketshare.Sointhissurvey,wegetourdatathroughquestionnairesandnetworkinvestigation,andanalyzethecollecteddata,drawtheconclusionandputforwardsomeSuggestionsfinally.IntroductionItcreatesafavorableconditionforthepopularizationofmobilephoneswiththerapideconomicdevelopment,people’slivingstandardenhancing,mobiletechnologycontinuingtomature,thelowercostofproductionofmobilephones.Studentswhostudyawayfromhomewithfamilyneedacommunicationtool.Mobilephoneswhicharecheapandconvenientbecomethefirstchoiceforstudentsofelectronicproducts.Astudyshowsthatchina'smobilephoneusershaveachieve565millionintotalbyFebruary2008.itcan'tdenythatcollegestudentsareofaconsiderableshare.Mobilephoneincontemporarycollegestudentsgenerallyisnotsurprising.Sogettingtoknowthatcollegestudentschoosewhichpriceofmobilephones,whatkindofmobilephonesandpreferwhatfunctionandotherbasicsituationsisquiteimportant.KeywordsMobilephone,market,analyze,adviceMainbodyTheInvestigator:KangKaican，LiQing，JvYongshu，JinPingTheinvestigationplace:ThenewsoutherncampusofShandongUniversity.Theinvestigationtime:13thweek--14thweek.Therespondents:ThestudentsofthenewsoutherncampusofShandongUniversity.Themodeofinvestigation:Questionnaires,networkInvestigation.(Thereare107questionnairesintotal.Allofthemwerereplied,ofwhich100validquestionnairesincluding40questionnairesandNetworkInvestigation.thereplyrateis100%.)Reportontheuseofmobilephones3Theobjectiveofinvestigation:1.Developanall-roundunderstandingofcellphonecutting-edgetechnology.2.Comprehendthecollegestudents’consumptionconceptonmobilephone.3.Knowwhatcollegestudents’mobilephoneusedfor.4.Beacquaintedwiththemainmotivefortheuseofmobile.5.Recognizecollegestudent’sattitudetowardmobile’svalue-addedservices6.Utilizetheresultstatisticstopromotemarketingadvice.7.Givesomesuggestionsabouthowtousemobilesrationally.Thecontentofinvestigation1、ThedesignforthestatisticalplanThisinvestigationusequestionnairesurveyandthespecificarrangementsare:A:confirmthethemeanddesignafeasiblequestionnaireinoneday.B:starttheresearchandholdadiscussioneachday,thetotaltimeistwodays.C:collatethedataanddrawuptheMarketresearchreportinoneday.D:amendthereportandprintit,thetotaltimeisthreedays.2、AcquisitionofthestatisticaldataDuringthethreeweeks,weacquiredvaluableinformationbyourunremittingefforts.Wefoundthattherateofmobilephoneusereached99%amongthecollegestudents.Mobilephoneshavechangedfromasymbolofidentityandstatustoaconvenientcommunicationtoolanditwaswidelyprocuredbytheundergraduates.Itisclearthatthemobilephoneshavebecomeanindispensablepartinthelifeofcollegestudentsandplaytheirbasicfunctionofcontactandconvenience.3、Collatingofthestatisticaldata4、AnalysisofthestatisticaldataThesurveymainlycontainthattheimpactofbrand,quality,price,functionandappearanceonthecollegestudents.Statisticalanalysisshowedthat:1.Intheabove-mentionedfactors,thephonequalityisamajorconcernofconsumersbecausethequalityisthecoreofanyproduct.2.Collegestudentsisaconsumergroupwhotreatbrandasacluetoinferproductquality.Inthemarketeconomy,competitionisincreasing;peoplehaverealizedthatthecompetitionofgoodsisessentiallybrandcompetition.3.Intermsofprice,inthecaseoftheeconomicconstraints,inthepursuitofpractical,inexpensive,itisalsothepursuitoffashionandindividuality.4.Inappearanceandfunction,emphasizingthepersonal,artisticdesign,andinadditiontothebasicfunctionsofafull-featured,easytouse,andalsohavesomeadditionalfeaturessuchaselectronicdictionariestothecollegelifeandstudy.ThedataanalysisReportontheuseofmobilephones4Phenomenon：Fromthischartwecanclearlyseethatmoststudentsbuymobilesforphoning.14%ofthestudents’mainpurposearesurfingtheInternetand12%arelisteningmusic.Nooneisplayinggames.CausalAnalysis：Theotherfunctionscanbereplacedbyotherthings.Themobiles’mainfunctionisphoninganditisconvenient.SolutionApproaches：Themanufacturersshouldmakesurethatthevoiceisclearwhenphoning.Phenomenon：Thepercentagesoftherespondentswhousemobileslessthanonehourandonetothreehoursareboth34%.CausalAnalysis：Mostrespondentscancontroltheirtimeformobiles.SolutionApproaches：Somerespondentsshouldreducetheirplayingtime.Reportontheuseofmobilephones5Phenomenon：Morethanhalfofthecollegestudentssometimesusethemobilephonetostudy.CausalAnalysis：Studentsarenotusedtolearningbymobilephones.SolutionApproaches：Encouragestudentstakingfulladvantageofthemobiles,especia