人力资源精美讲义

TsinghuaMBAHRMPage18December2000Lecture1HumanResourceManagementAStrategicOverviewTsinghuaMBAHRMPage28December2000Lecture1CorporateStrategyandHRStrategyBusinessStrategiesLeadershipObjectiveOrganizationModelCorporateStrategyCaseforChangeCorporateDirectionTsinghuaMBAHRMPage38December2000Lecture1ExternalMarketForcesCustomerrequirementsarechangingCompetitivethreatsareincreasingTheInternetishereIndustryalliancesareshiftingTheindirectchannelisunderattack1991-1999ERA2000andbeyondERATsinghuaMBAHRMPage48December2000Lecture1LeadershipObjectiveTobeaFortune100companyby2003TsinghuaMBAHRMPage58December2000Lecture1CorporateStrategyandHRStrategyBusinessStrategiesFortune100Companyby2003OrganizationModelCorporateStrategyCaseforChangeCorporateDirectionTsinghuaMBAHRMPage68December2000Lecture1CorporateStrategy1.CoreBusiness2.NewStrategicMarkets3.HRStrategy(InvestinPeople)TsinghuaMBAHRMPage78December2000Lecture1CorporateDirectionCorporateDirection•Changingexternalmarketforces•ChanginginternalrequirementsCaseforChangeFortune100Companyby2003OrganizationModelHRStrategy(InvestinPeople)CoreBusinessNewStrategicMarketsBusinessStrategiesTsinghuaMBAHRMPage88December2000Lecture1BusinessStrategies1.PositiveEconomicValueAdd(EVA)2.Number1or2positionineachbusinesssegmentTsinghuaMBAHRMPage98December2000Lecture1CorporateDirectionCorporateDirection•Changingexternalmarketforces•ChanginginternalrequirementsCaseforChangeTop3GlobalComputerCompanyby2000OrganizationModelCoreBusinessNewStrategicMarkets#1or#2inEachBusinessPositiveEconomicValueAdd(EVA)HRStrategy(InvestinPeople)TsinghuaMBAHRMPage108December2000Lecture1BusinessStrategiesEnsurecustomersuccessthroughourpeople,globalpartnerships,solutionsandservicesRedefinetheInternetexperienceBuildthebusiness-criticalInternetEstablishandreinforceaunifiedbrandTsinghuaMBAHRMPage118December2000Lecture1CorporateDirectionCorporateDirection•Changingexternalmarketforces•ChanginginternalrequirementsCaseforChangeTop3GlobalComputerCompanyby2000OrganizationModelCoreBusinessNewStrategicMarketsHRStrategy(InvestinPeople)CustomerSuccessInternetExperienceBuildInternetUnifiedBrandTsinghuaMBAHRMPage128December2000Lecture1CompaqConfidentialFortune100Companyby2003CoreBusinessNewStrategicMarkets#1or#2inEachBusinessPositiveEVAORGANIZATIONMODELBUSINESSSTRATEGIESCORPORATESTRATEGYLEADERSHIPOBJECTIVEBusinessUnitABusinessUnitBRegionsCorporateSupportFunctionsCorporateDirectionBusinessUnitCHRStrategy(InvestinPeople)TsinghuaMBAHRMPage138December2000Lecture1DevelopingHRStrategyCorporateStrategyHumanResourcesStrategyCorporateStrategicGoalsandCapabilitiesTsinghuaMBAHRMPage148December2000Lecture1Vision2000:EverythingtotheInternetMission:TheNonstopInternetCompanyStrategy:Leadershipininternetaccess,infrastructure,servicesandsolutionsObjective:Balancedacrossemployee,customer,market,financialandoperationalStructure:AlignedforspeedofexecutionAttitude:InspiredTsinghuaMBAHRMPage158December2000Lecture1Company2001VisionEverythingtotheInternetMissionToenablehumanachievementbytransforminginformationtechnologyStrategyLeadershipinInternetaccessandinfrastructurethroughsuperiortechnology,servicesandpartnershipsObjectivesBalancedacrossemployee,customer,market,financial&operationalAttitudeInspiredTsinghuaMBAHRMPage168December2000Lecture1CorporateStrategicGoalsGreatpeople:Empowerthemostinnovative,trustedanddiversetalentinourindustryCustomersatisfaction:Understandourcustomers’expectationsandmeasureourperformanceinmeetingandexceedingthemPracticalinnovation:Developproducts,servicesandsolutionsthatwillinspireourdiversecustomersTrustedpartnerships:Inspiretrustbymanagingqualityrelationships,acquisitions,andalliancesTsinghuaMBAHRMPage178December2000Lecture1CorporateStrategicGoalsProcessspeedandsimplicity:Developindustryleadingtime-to-marketandoperationalprocessesandinfrastructureStrongbrand:Buildastrong,unifiedandgloballyrecognizedidentitythoughconsistentvaluesandbehaviorsMatrixmanagement:CooperateseamlesslyacrossourcompanytoserveourcustomersLeadership:Developstrong,diverseleadershipwhichbalancesstrategicthinking,operationalfocusandemployeeengagementTsinghuaMBAHRMPage188December2000Lecture1StrategicEvolutionofHumanResourceRoleOldthinkingHRperformanceprimarilyadministrativerole...Newthinking...HRperformsprimarilystrategicroleMaintainingpersonnelfilesCompensation/BenefitsBenefitsadministrationRelocationApprovalcycles,exceptions,andpolicyinterpretationRecruitEmployeelifecyclemanagementRetireHRRoleCorporatestrategy/objectivesLeadershipMatchingSkillsCultureRewards&Conse-quencesMotivationCross-functionalteamsOrganizationdesignHumanResourceasBusinessPartnerTsinghuaMBAHRMPage198December2000Lecture1HumanResourceStrategicGoalsFosterinnovationEstablishanenvironmentofcontinuouslearning,growthandleadershipdevelopmentCreateanemployerimageandworld-classprocessfortalentplanningandacquisitionPartnerwiththebusinesstobuildcustomer-focusedprocessesandcapabilitiesTsinghuaMBAHRMPage208December2000Lecture1FosterInnovationDefineandobtainleadershipbuy-inDevelopanddeplo