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TheintroductionofalibabaDianJieInternationalbusiness20151201181005catalogue1.Thetargetmarketofalibaba3.Thebrandandbusinessofalibaba4.Theinternationalstrategyofalibaba5.Thereasonsforthesuccessofalibaba22.ThedevelopmentofalibabaThetargetmarketofalibabaProductionorganization,productionservices,financialservices,logisticsservices,informationservices,networkmarketing,etcE-commercemarketalibabaE-commerceservicesmarketInformationplatformservices,third-partypaymentservices,third-partye-commercecreditevaluationservice,partnersguidanceservice,etcCross-bordere-commercemarketCross-bordercommerce,goodsexhibition,logistics,payment,etc3B2BB2CThird-partypaymentC2CMaincompetitorsIsteelnet、globalsourcesJingdongmallTaobaomarketaccountedfor96.5%oftheabsoluteleadingmarketshare,thereisnocompetitorinthemarket.UnionPay、TenpayMobileshoppingAlibabawirelessoccupiestheabsolutemajorityofthemarketshare.Thereisnocompetitors.4ThetargetmarketofalibabaIn1999,18peopleledbyJackMafoundedAlibabagroup;In2000,Alibabagroupsuccessfullyfinancing$20million;In2001,TheregisteredusersofAlibabaexceeded1million;In2002,Alibababegantomakeprofitsinthefirst;In2003,AlibabasetupTaobaoandopenB2Cbusiness;In2004,AlibabacreateaAlipayplatform;In2005,AlibabaandYahooreachedastrategiccooperation,thesameyearinOctobertotakeovertheChineseYahoo.;In2006,AlibabaopenedtheTaobaouniversitycoursestoprovidee-commercetrainingservicesforplatformusers;5ThedevelopmentofalibabaIn2007,AlibabalistedontheHongkongStockExchange;In2008,AlibabasetupTaobaomallthatisnowTmall;In2009,Alibabalaunchedcloudcomputingservices;In2010,AlibabasetupJuhuasuanandAliExpress;In2011,TmallandJuhuasuansplitfromTaobao;In2012,JackMafoundedAlibabaFoundation;In2013,Alibabareleasedamobilesocialnetworkingsoftwareandtodevelopmobilesocialplatformservicesmarket;6ThedevelopmentofalibabaIn2014,AlibabalaunchedTmallinternational.Inthisyear,theannualincomeofitisashighas53billionyuan；In2015,AlibabapromotedthedevelopmentofthedigitalmarketingprograminChina,andgraduallyachievebigdatamarketingability.In2016,Alibabagroupplatformturnoverreached3trillion,reach3.092trillionyuan,up27%fromayearearlier.ItsuggeststhatAlibabahasbecomethelargestmobileeconomicentityintheworld.Atthesametime,itmakessuccessbreakthrough100billionyuan,whichbecamethehighestpercapitacapacityofChineseInternetcompanies.7Thedevelopmentofalibaba阿里巴巴国际交易市场8ThebrandandbusinessofalibabaaliTVoperatingsystem1.Tradingplatformservice2.InformationserviceSuchasAlimama,cloudcomputingservices3.ThelocalservicelifeSuchasO2O,ali-health,andali-travel4.ThecontrolservicesItcoversthequalitycontrolserviceaboutentireproduction.5.TerminalplatformserviceAliphoneoperatingsystem,AliTVoperatingsystem6.TheInternetfinancialservicesAntsfinancial,Alipay,YuEBao,ZhaoCaiBao7.EntertainmentservicesAlimusic,Alifilm9ThebrandandbusinessofalibabaB2Bplatformserviceandcross-borderE-commerceservices.Alibabawillbuildtheintegrationoftheglobale-commerceserviceplatform,sothatitcandevelopallovertheworld.MarketinternationalizationServiceobjectInternationalizationCapitalinternationalizationHumancapitalinternationalization10TheinternationalstrategyofalibabainternalstrengthsOrganizationstructureProductstrategyEquitystructureMarketpositioning11ThebusinessofAlibabaisdividedinto30division.Itcanrespondmorequicklyinthechangeofexternalenvironment.Alibabahasdiversifiedproducts,whichcanbeeffectivelydispersedmarketrisk.Alibaba'smarketpositioningcanhelpittoobtainthebiggestlivingspace,andcangivealibabagroupprovidesabroadandsolidmarketfoundation.Alibaba'sownershipstructurecanguaranteethatthetalentedmanagerscancontroltheenterpriseandimprovetheexecutiveforceandmarketcompetitiveness.ThereasonsforthesuccessofalibabaGlobalmarketMarketopportunitiesGlobalmarkethelpstoAlibabatopromotetheirownB2C,C2C,O2Oplatformbusiness.EmergingmarketsNowAlibabahasalreadystartedtodosomebusinessinBrazilandachievedsomesuccess.ItalsodemonstratedinsimilaremergingcountriessuchasSouthAfrica,India,Russia,etc.Cross-bordertradeByincreasingthetradinglinkstohelpbadmarkettoaccessalibabaglobale-commerceplatform.Onthisbasis,Alibabacanprovidetheirownbrandimage.12ThereasonsforthesuccessofalibabaThanks