ExperiencingEnglishBookFourUnit4LanguageandEconomyProcedureLead-inActivitiesDiscussionVideo-watching&Question-AnsweringPassageAWarm-upActivityCulturalNotesLanguagePointsDifficultsentencesSummaryFollow-upActivityAssignmentLead-inBeijingisreadytowelcometheworldforthe2008Olympics.Some6millionvisitorsareexpectedforthissportsgala.ButinBeijing,youcanseesomebadlytranslatedsignswhichmaycauseconfusion.HaveyoueverfoundwrongtranslationinBeijing?Ifso,pleaseexemplifyit.Lead-inNowwatchavideoandanswerthefollowingquestions:1.Whataretwomajorproblemsconcerningbadtranslationmentionedinthevideo?2.WhatmeasuredoesBeijingmunicipalgovernmenthastakentogetridofbadEnglish?Reference1.touseChinesephoneticsspellinginsteadofEnglishandsometimesChinesespellingappearswithEnglishonthesamesign;anotherproblemisrestaurantmenus.Itpullstogetheranumberof35expertsfromhomeandabroad.LaterthisyeartheywillworkoutasetofguidelinesfortranslationofpublicsignsinBeijing.AStatelessLanguagethatEuropemustEmbracePassageAWarm-upActivityWhatlanguagedoyouthinkactsastheinternationallanguage?Why?DoyouthinkitreasonabletosetEnglishaslinguafranca(通用语言)intheEuropeanUnion?CultureNotesABiblestory:TheTowerofBabelNowthewholeearthhadonelanguageandthesamewords.Andaspeoplemigratedfromtheeast,theyfoundaplaininthelandofShinarandsettledthere.Andtheysaidtooneanother,Come,letusmakebricks,andburnthemthoroughly.Andtheyhadbrickforstone,andbitumen(沥青)formortar(灰泥).CultureNotesThentheysaid,Come,letusbuildourselvesacityandatowerwithitstopintheheavens,andletusmakeanameforourselves,lestwebedispersedoverthefaceofthewholeearth.AndtheLordcamedowntoseethecityandthetower,whichthechildrenofmanhadbuilt.AndtheLordsaid,Behold,theyareonepeople,andtheyhaveallonelanguage,andthisisonlythebeginningofwhattheywilldo.CultureNotesAndnothingthattheyproposetodowillnowbeimpossibleforthem.Come,letusgodownandthereconfusetheirlanguage,sothattheymaynotunderstandoneanother'sspeech.SotheLorddispersedthemfromthereoverthefaceofalltheearth,andtheyleftoffbuildingthecity.ThereforeitsnamewascalledBabel,becausetheretheLordconfusedthelanguageofalltheearth.CultureNotesAndfromtheretheLorddispersedthemoverthefaceofalltheearth.-Genesis11:1-9inOldTestamentCultureNotesTheEuropeanUnion:TheEuropeanUnion(EU),foundedin1993,isaunionoffifteenindependentstatesbasedontheEuropeanCommunitiesandestablishedtoenhancepolitical,economicandsocialcooperationbetweenthememberstates.CultureNotesThememberstatesare:Austria,Belgium,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Luxembourg,Netherlands,Portugal,Spain,Sweden,UnitedKingdomofGreatBritainandNorthernIreland.CultureNotesEuropeanUnion(EU)15memberstatesCultureNotesCultureNotesEUROWhile-readingTextAnalysisoParagraph1:Presenttheauthor’sview—EnglishshouldbeacceptedasEurope’linguafranca.TextAnalysisParagraph2-3:ChallengetheEU’slanguagepolicy—linguisticequality/multilingualism—illusions.TextAnalysisParagraph4-9:ElaboratethereasonswhytheuseofEnglishaslinguafrancaisamoreappropriatechoice.TextAnalysisParagraph10:ConclusionEnglishaslinguafrancainEuropeisnecessary.LanguagePointssuperior(tosb/sth):a.betterthansomeoneorsomethingelseinqualityorskillThesemattersarelefttosomeonesuperiortoyou.Thisengineissuperiorineveryrespecttothat.LanguagePointsinthenameof:1)forthesakeof;2)onbehalfof;3)bytheauthorityofsthTheycarriedoutreformsinthenameofefficiency.HespeaksinthenameoftheChineseCommunistParty.LanguagePointscount:v.beofvalueorimportanceThefirsttrialwon’tcount.Hisopinioncountsbecauseofhisexperience.LanguagePointssetsb/sthapart(fromsb/sth):makesb/sthdifferentfromorsuperiortoothersOnedayoftheweekshouldbesetapartforrelaxation.Theteachersetthefightingboysapartfromeachother.LanguagePointstoalargeextent:toalargedegreeThesepoliciesaretoalargeextentresponsiblefortheregion’seconomicdecline?Thesechangeswillaffectallmanagersandtoalargeextentsomeshop-floorworkers.LanguagePointsinvalidate:v.makesomethinginvalidThetheorywasinvalidatedbylaterfindings.Nothinghashappenedtoinvalidatethatanalysis.invalidationn.LanguagePointsotherwise:ad.ifnot,orelseIthinkitwillrainthisafternoon,butmybrotherthinksotherwise.HeremindedmeofwhatIshouldotherwisehaveforgotten.DifficultSentencesThelanguagepolicyintheEuropeanUnionisbothineffectiveandhypocritical,…ThelanguagepolicyintheEUisinefficientandunrealistic.Thatistosay,makingallthelanguagesequalandkeepingdifferentlanguagesinanequalstateinEUiscostlyifnotimpossible.DifficultSentencesPowerfultranslators’lobbiesfightfortheirraisond’etre.Thetranslatorswanttotranslateavarietyoflanguagestomakealiving.raisond’etre:reasonforsb.’sexistenceDifficultSentencesInthenameofthehighidealoflinguisticequalityatime-consuming,expensiveandincreasinglyintractabletranslationmachineryismaintainedthatisdoingitsbesttotranslatetheillusionofequalityintoillusionsofmultilingualismandtranslatability.DifficultSentencesForkeepingthecumbersomeillusionofmakingallthelanguagesequal,somehugetranslationmachineryismaintainedtotranslatethevariouslanguages,whichcostsalotoftimeandmoney.DifficultSentencesE