北京蓝图中传广告有限公司的营销发展

20strategicmarketing――――1――••••••••••••••••••2――――1211••33SWOT4•••56766SWOT•48889••••••9••••••••••••••••9510••••••••116――·――――7――8·9――65IC4WTO321101112――13··14·····1516543216···1718――1920――2122――――ABCDEFABCD2324··25QfQ126271919ABCABC28ABC29303132AA1A2ABCA3ABCA4ABCD33ABCC34B1234567C353637·38ABC13940ABCABCKeyFactorsofSuccess4142SWOTSWOT43123444214345SWOT4647484950511235253goalsobjection4P543Whoareyou?Whatdoyouoffer?Whomdoyouserve?55Whobusinessareyouin?Whatbusinesswillyoubein?Whomdoyouserve?56――――5758――·5960616263――WhatarewetryingtoachieveHowdoweintendtodothat?how――64123ABC65――66――67――68697071·――72·73ABCBBBCBA74ABCBB1B2B3BBBB75PARD7677·7879