搜索
UNIT3(PassageB)ADVERTISINGOct.14-18,2013Week7WarmingUpItalianSpacecraftHowdoyouunderstandtheword“Spacecraft”?Whatconnotationsdoyouhavewhenyouthinkofit?NoOneCaresMoreAboutYourImage.Howdoyouinterprettheword“Image”?TheUsesandAbusesofAdvertisementsLead-inCommunicativeTasksContentAwarenessReadingSkillsGeneralWritingDebateLead-inManyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)___________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_______ofcolors,patterns,fabricsandbrandsyoucould3)________from.Whichkindofsoft4)______wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)__________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)__________productsandidentifyourpurposeinpurchasingthethingsweneed.competingvarietychoosedrinkconsumerscompareLead-inButthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisionsrespondPollutionprovidesLead-in•forsale•beonsale/haveasale•aclearancesale•appealto•deceptive•raiseawarenessof•takeaction•trashcan•出售•减价销售•清舱出售•吸引•欺骗的•提高意识•采取行动•垃圾箱LanguageFocus-Lead-inTask1Task2Dialogue1Dialogue2CommunicativeTasksJohn:Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?Lili:No,John,Idon’tbelieveI’veseenit.Wheredidyoufindit?John:Inthelocalnewspaper.Apparentlyit’sanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili:Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John:Well,theadvertisementprovidesatelephonenumberandanaddresswheredonationscanbemade.IthinkIknowwherethelocationis;it’salargevolunteercenter.Theadvertisementsaysthattheyarelookingformoneydonationsaswellaseducationalbooksandschoolsupplies.Lili:I’vegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothechildrenthere.John:AndIwouldbewillingtodonatesomemoney.Whydon’tyoucarrythebooksovertotheaddress?Lili:Thatsoundsgreat.I’mreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John:I’mgladIsawittoo.I’msuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili:Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.Dialogue1:TalkingAboutaPublicServiceAdvertisementCommunicativeTasksMichael:Isurefeelcheated!Xiaolin:Why?Didsomebodytakeadvantageofyou?Michael:Notreally.It’sreallymyownfault.IsawasalespromotionadvertisementinthenewspaperlastweeksayingthatmanyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.So,IgotupearlySaturdaymorningandrushedovertherefirstthingandboughtseveraloftheitems.Xiaolin:Soundslikeyougotsomegreatdeals!Sowhydoyoufeelcheated?Michael:IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidn’tbothertonoticetheexpirationdatesonsomeoftheproducts.Iboughtalargeboxofmilkthinkingitwouldlastmethewholeweek.Ijustnoticedtodaythatitwasduetoexpiretomorrow!Whatawaste!Xiaolin:Ilearnedthesamelessonthehardwaymyself.It’sfrustrating,Iknow.Michael:ItmakesmesoangrytorealizethatnotonlydidInotsave50%,IlostmoneybecauseIhadtothrowthemilkaway.Xiaolin:Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.Wethinkwe’regettingareallygooddiscountwheninfactwe’rejustgettingalowerqualityproduct.Michael:I’llstillwatchfordiscounts,butI’mgoingtomakesureIalwayschecktheexpirationdatesfromnowon.Xiaolin:That’swhatIdo.Dialogue2:TalkingAboutaSalesAdvertisementCommunicativeTasksBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.Brian,whocommentsonanenvironmentalprotectionadvertisementaboutwestdisposal.ReferenceSituation1CommunicativeTasksRoleARoleBRoleARoleBBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.Xiaohong,whoalsocontributeshis/herideaonthesameadvertisement.ReferenceCommunicativeTask