大学体验英语第二册第三课教案

PassageAPassageBUnit3ReturntoMenuPassageA•ThinkAboutIt•ReadAboutIt•TalkAboutIt•WriteAboutIt1.HaveyoueverreadanyEnglishpublicserviceadvertisements?Canyouappreciatethepublicservicemessagestheyarepromoting?Yes,ofcourse.Forexample,Ihavelearnedfromoneadsayingthatdifferentkindsofusedcansandbottlesshouldbethrownintodifferentdustbinssoastohelpclassifythemforrecycling.NotonlydidImyselfdoso,Ialsoaskedotherpeopletofollowtheadvice.Reference:2.Pleasegiveoneortwoexamplesofadvertisingslogansofpublicservice.Herearesomeexamples:“Smokingisdangerousforpeople’shealth.”“Forthesafetyofyourfamilyandyourself,drivecarefully.”Reference:3.Doyouthinkpublicservicecampaignsarenecessary?Explain.Yes,Ido.Theyhelpraisepeople’sawarenessofsomepublicconcerns.Forinstance,nowadayspeoplehavebecomemuchmoreconsciousaboutenvironmentprotectionandpublicservicecampaignsplayabigpartinit.Reference:ReadAboutIt•LanguagePoints•ContentAwareness•LanguageFocusTheAdCouncilataGlanceYoumaynotimmediatelyknowusbyname,butyoudoknowus.For59years,theAdCouncilhascreatedtimelyandcompellingpublicservicemessagesforournation.Ourslogansandcharactersaremorethanmemorable—theyraiseawareness,inspireindividualstotakeaction,andsavelives.ThefollowingresultstestifytothepoweroftheAdCouncil’smessagestomakelastingandpositivesocialchange:SmokeyBearandhisfamouswordsofwisdom,“OnlyYouCanPreventForestFires,”arerecognizedby95%ofadultsand77%ofchildren.Launchedin1944,theSmokeyBearForestFirePreventioncampaignisoneofthelongest-runningandfamouspublicserviceadvertisingcampaignsinhistory.SincetheAdCouncilbeganits“FriendsDon’tLetFriendsDriveDrunk”campaign,70%ofAmericanshavetriedtostopsomeonefromdrivingdrunk.In1998,Americaexperiencedthelowestnumberofalcohol-relatedfatalities(15935)sincetheU.S.DepartmentofTransportationbeganmaintainingtheserecords.Thetaglineisthemostrecognizedanti-drinkinganddrivingsloganinAmerica.TheUnitedNegroCollegeFundhasbeenremindingAmericansthat“AMindIsaTerribleThingtoWaste,”since1972.UNCFhasraisedover$1.4billion,andhelpedmorethan300000minoritystudentsgraduatecollege.SincetheCrashTestDummies,VinceandLarry,wereintroducedtotheAmericanpublicin1985,safetybeltusagehasincreasedfrom21%to70%,savinganestimated75000lives.Sincecreatingthecategoryofpublicserviceadvertisements(PSAs)in1942,theAdCouncilhasplayedanincreasinglycriticalroleinourchangingsociety.TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedtorallysupportforWorldWarII-relatedefforts.TheWarAdCouncilproducedPSAcampaignsthatraised$35billioninWarBonds,encouragedtheplantingof50millionVictoryGardens,remindedpeoplethat“LooseLipsSinkShips,”andrecruited2millionwomenintothejobforcethroughthepowerfulsymbol,“RosietheRiveter.”AftertheWar,thePresidentaskedtheWarAdCounciltocontinueasapeacetimepublicserviceorganizationtohelpsolvethemostpressingsocialissuesoftheday.Hence,theAdCouncilwasborn.TheAdCouncil’smissionistoidentifyaselectnumberofsignificantpublicissuesandstimulateactiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.Tothatend,theAdCouncilmarshalsvolunteertalentfromtheadvertisingandcommunicationsindustries,thefacilitiesofthemedia,andtheresourcesofthebusinessandnonprofitcommunitiestocreateawareness,fosterunderstandingandmotivateaction.Asthenation’sleadingproducerofPSAs,theAdCouncilhascreatedmorethan1000publicservicecampaignsconcerningcriticalissuessuchascrimepreventionanddrugabuse,andhasbroughtissuessuchaschildabuse,recyclingandAIDStonationalattention.In1995,tomaximizetheimpactofallofthecampaigns,theAdCouncil’sBoardofDirectorsvotedunanimouslytoadoptanew,ten-yearinitiativetohelpAmericanswhocan’tspeakforthemselves—ourchildren.Dubbed“Commitment2000,”itsobjectiveistoraiseawarenessandstimulateindividualstotakepositiveaction,sothatournation’schildrenwillhaveabetterchanceofachievingtheirfullpotential.ForthepasttwoyearstheAdCouncilhasbeenfrequentlylistedasaTop25InternetAdvertiser,accordingtoNielsen/NetRatingsrankings,registeringapproximately11billionimpressionsin2000.Theorganization’swebsite,’spledgeistoremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape.SincethetragediesofSeptember11th,Americanshaveexperiencedprofoundgriefandimmobilizingfearthathasshakenbeliefs,threatenedsecurityanddeepenedtheeconomicdecline.TheAdCouncilreachedouttothefederalgovernmentaswellasimportantnationalnon-profitswithanoffertocreateandalsodistributetheircrisis-relatedmessagestomediaoutletsnationwide.Thesenewmessagesaredesignedtoinform,inspireandinvolveallAmericanstoparticipateinactivitiesthatwillstrengthenthenationandhelpwinthewaronterrorism.Ourslogansandcharactersaremorethanmemorable—theyraiseawareness,inspireindividualstotakeaction,andsavelives.Paraphrase?KeyNotonlyareourslogansandcharactersenjoyable,theyalsomakepeoplebeawareofsocialissues,takepartinandcontributetosocialactivities.memorableadj.—whichisworthrememberingExamples•Thiswasindeedthemostmemorabledayofmylife.•Theexperiencewasmemorableforallofus